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10 Benefits of Being a Blogger
I have been a blogger since September 2004 but only began to take it seriously this year. My blogging journey began when I stumbled upon a company owned by Google named Blogger.com that offered free tools to build a website.
In fact Blogger...
BLOG…PING…OPT-IN…SIG FILE…EZINE!
Copyright 2005 Michelle Kiely A Guide to INTERNET MARKETING TERMS In the beginning… I recently started my own “money-making, home business” which I signed up to with the understanding that I was going to earn money for doing nothing. Others...
MLM Company Directory....Use It!
If I've said it once I've said it a million times....when looking for a business for God's sake PLEASE do your homework. Part of that due diligence means you must learn as much as possible about the company (or companies) you're looking at. One very...
Why Ebay auctions are the easiest way to start making money online today
Did you know that most people who make big money on the net do so by selling dubious money-making schemes to others? And they seem to get better at it every day. They have mastered the art of using enticing headlines that grab you by the neck and...
Why Submitting Articles Gnaws at You Like an Unsent Thank-You Note
Copyright 2005 Off the Page Writing and Submitting Articles is More about Psychology than Writing Skill I’ve discovered that even when a person understands the benefits from writing and submitting articles, there’s seldom a snowball’s chance in...
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The Internet and customer care: aid or anarchy?
Consumers take customer care into their own hands
It was reported in ‘Marketing’ magazine this month, that Britain is becoming a “disaffected nation”, with each adult apparently making an average of 12 complaints to service providers each year, based on a “Service in Britain” survey by ASR (Andrew Smith Research). In response to the rise of the ‘assertive consumer’, brands are endeavouring to make sure ‘good customer service’ is a recognisable characteristic in the form of testimonials, efficient call centre responses and empowering staff throughout the company to resolve problems. Most complaints were about power, utility or postal services at 42%, followed by supermarkets, telephone providers, TV or ISP providers and banks. Insurance companies were also in the top 10 with 21% of the articulate disaffected nation.
Which? Magazine (http://www.which.co.uk/ ) has been campaigning for consumers’ rights since 1957, though with the advent of the World Wide Web, other companies have also been capitalising on consumer frustration. Since the late 1990s, a new breed of consumer champion websites has emerged, including uSwitch, moneynet ( http://www.moneynet.co.uk/ ), moneyfacts (http://www.moneyfacts.co.uk/ ) and the motley fool. These websites offer free subscriptions to financial product information, providing comprehensive and impartial cost comparisons. Consumers can search on a variety of criteria, so they always get the best quote for their particular circumstances. In
addition to an increased uptake in using search engines to research products and companies, consumers are increasingly utilising these comparison websites to ensure they get the best deal. Websites such as Kelkoo ( http://www.kelkoo.co.uk/ ) and Ciao ( http://www.ciao.co.uk/ ) also provide the consumer with tools to make a wise purchase decision, incorporating reviews from registered users to encourage trust in the site. Amazon and eBay ( http://www.ebay.co.uk/ ) are now household names because they have established online communities of trust and their loyal supporters bring new customers.
The disaffected nation is becoming an increasingly IT literate force, with its soldiers equipped with e-mail addresses, online bank accounts and familiarity with a range of online retailers. As broadband penetration increases and websites offer an increasingly sophisticated range of services, companies will be less worried about bit rates and more concerned about bite rates as word-of-mouth whips its way through e-mails.
Whilst certain companies may still be slow to react to customer concerns, market monopolies are gradually being disbanded as consumers embrace new ways of shopping.
Further information:
http://www.andrewsmithresearch.co.uk/index.php?f=data_our_services&a=1
About the Author
Rachel works hard for a media company in Edinburgh, as well as occasionally ranting for the personal finance blog http://cashzilla.blogspot.com/. Rachel’s favourite drink is Guinness.
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