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Forget SEO – It’s All About Conversion!
Which SEO hat do you wear? Is it white or black? Or perhaps it’s a subtle shade of gray. Well, wherever you are on this spectrum, if you are like 99% of the SEO-fixated webmasters out there, you are doing all you can to get visitors to your site....
John Reese's Top Traffic Secrets
John Reese has proven himself as one of the top internet marketers. Here are some of his best traffic secrets. Track all sources of traffic generation. John Reese stresses the need to track where all traffic comes from and at what cost. It is...
RSS Publishing: Not Just For Blogging Anymore
Web logs, channel ezines, what's the difference? Web logs, or blogs, are a communication medium, gaining in popularity, through which RSS [Really Simple Sydication] technology has been introduced to the populous. However, blogs and RSS are not...
Search Engine Optimization for Dummies
Simple Steps for Beginners to Get Good Rank Position and Make Your Site Sell Search Engine Optimization (SEO) method important for you especially if you come to the world of internet marketing in a shoe string budget promotion for your business....
Ten Free Ways to Promote Your Site
1. Free Publicity.
You can create a dynamic, free press release at the following sites:
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2. Free Tools to Make Your Website Sticky.
Want to...
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The Internet and customer care: aid or anarchy?
Consumers take customer care into their own hands
It was reported in ‘Marketing’ magazine this month, that Britain is becoming a “disaffected nation”, with each adult apparently making an average of 12 complaints to service providers each year, based on a “Service in Britain” survey by ASR (Andrew Smith Research). In response to the rise of the ‘assertive consumer’, brands are endeavouring to make sure ‘good customer service’ is a recognisable characteristic in the form of testimonials, efficient call centre responses and empowering staff throughout the company to resolve problems. Most complaints were about power, utility or postal services at 42%, followed by supermarkets, telephone providers, TV or ISP providers and banks. Insurance companies were also in the top 10 with 21% of the articulate disaffected nation.
Which? Magazine (http://www.which.co.uk/ ) has been campaigning for consumers’ rights since 1957, though with the advent of the World Wide Web, other companies have also been capitalising on consumer frustration. Since the late 1990s, a new breed of consumer champion websites has emerged, including uSwitch, moneynet ( http://www.moneynet.co.uk/ ), moneyfacts (http://www.moneyfacts.co.uk/ ) and the motley fool. These websites offer free subscriptions to financial product information, providing comprehensive and impartial cost comparisons. Consumers can search on a variety of criteria, so they always get the best quote for their particular circumstances. In
addition to an increased uptake in using search engines to research products and companies, consumers are increasingly utilising these comparison websites to ensure they get the best deal. Websites such as Kelkoo ( http://www.kelkoo.co.uk/ ) and Ciao ( http://www.ciao.co.uk/ ) also provide the consumer with tools to make a wise purchase decision, incorporating reviews from registered users to encourage trust in the site. Amazon and eBay ( http://www.ebay.co.uk/ ) are now household names because they have established online communities of trust and their loyal supporters bring new customers.
The disaffected nation is becoming an increasingly IT literate force, with its soldiers equipped with e-mail addresses, online bank accounts and familiarity with a range of online retailers. As broadband penetration increases and websites offer an increasingly sophisticated range of services, companies will be less worried about bit rates and more concerned about bite rates as word-of-mouth whips its way through e-mails.
Whilst certain companies may still be slow to react to customer concerns, market monopolies are gradually being disbanded as consumers embrace new ways of shopping.
Further information:
http://www.andrewsmithresearch.co.uk/index.php?f=data_our_services&a=1
About the Author
Rachel works hard for a media company in Edinburgh, as well as occasionally ranting for the personal finance blog http://cashzilla.blogspot.com/. Rachel’s favourite drink is Guinness.
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