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7 Reasons to Add Podcasting to Your Business Marketing Mix
Copyright 2005 Rodney Rumford Leveraging podcasting technology can give you a marketing edge that will allow you to increase your online visibility, increase your client acquisition rates and improve customer loyalty. The smart businesses and...
Feed me - Satisfy the Search Engines and Your Site's Visitors With Keyword-Rich Content
Search engines love content. Graphics may make your site look great, but a nice picture does not attract a search engine. Or a searcher for that matter. Good, relevant content does. Search engines aren't all that different from people. When faced...
Seven sizzling ways to turn targeted traffic towards your blog!
Blogs are an unbelievable way to achieve success on the internet. Blogs can establish a web presence, express your opinions and generate serious profits. However, without visitors a blog is useless no matter how good the content. With thousands of...
The Hybrid Blog and Ping
Copyright 2005 Keith Baxter For the past two years, one of the best SEO inclusion tactics was the use of blogs. Blogs have become a base standard in SEO marketing, but as times change, so does the efficacy of any tactic. With that said what worked...
Why Blogging is Essential to Your Business
In the 'good old days' - about three years ago - you used to keep in-touch with your customers using phone calls, email messages and face to face meetings. Nowadays the world has changed. People expect even more frequent updates, yet it's nearly...
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The Viability of Blogging to a Niche Market
Copyright 2005 Mal Keenan
Niche marketing is an old and very successful marketing strategy whereby a company focuses on marketing and selling to a clearly defined segment of potential consumers. The company earns by supplying a unique product or service to this narrowly defined market which other companies have not met or provided.
Are there potential buyers online? According to the Central Intelligence Agency’s latest figures, there are over 185.55 million internet users in the United States alone, of these around 139.52 million active users. The Computer Industry Almanac which compiles statistics on global internet users, records a staggering 934 million users for 2004 and this market continues to grow.
Do these users buy online? Statistics gathered on internet users, show they do and their numbers are increasing. For instance, in December 2004, online sales rose by 53%, from $795 million of the same month 2003, to $1.22 billion 2004, (gathered by CMP Media a service provider of information and marketing services to the technology and healthcare industries). For each unique marketing hook, product and service, your business blog can tap in, that’s how many niche markets you can serve.
The next question then to answer: Can your blog be the perfect vehicle for reaching and marketing to your niche?
You should realize that
successful blogs go a step further in providing excellent content, as well as regular updates or new content. Most websites provide these services. Rather it is the ability of these blogs to provide the author and the readers’ a venue for one-on-one conversations, in an impersonal medium. By sharing commentaries, thoughts and opinions, the author positions himself or herself as being an authority in his or her field of work. If you write content that is relevant to their needs, they’ll remember and keep returning to your blog.
But that’s not all; you need to have an abiding passion for the subject matter or product you’ll sell. Without this, your blog won’t stand out and carve itself a niche apart from the other blogs.
In essence, a well researched and crafted business blog is a potential revenue center. It has the authors’ personal touch and speaks to the need of this particular consumer. As every marketing analyst knows, when a seller understands his or her consumers well, this seller gets their business.
About the Author
Mal Keenan is editor and publisher of the Home Business Tips Blog:
http://www.home-business-tips-newsletter.com/blog/
Visit his Internet Marketing Plug In Training site for great strategies and step by step processes in running a successful online business:
http://www.pluginprofitstraining.com/
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| This Is Smyrna, TN: August 2005 |
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| 170 Cheat Sheets about Ajax, Apache, Blogging,CSS, CVS, Firefox, Google, HTML/XHTML,JavaScript,Linux, MySQL, LaTeX, Oracle, Perl,PHP, Python, Photoshop Ruby ... |
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| Category: Blogs and Blogging,CSS,Dreamweaver,Music. Description: With back to back trips lately (an actual skiing vacation to Colorado), I've been more than ... |
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| Firefox Computer blogging css google googlereader lifehacks style tools web … Nov 19 ... opensource FREE blogging css feeds javascript programming rss tools ... |
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| Comments on: Blogging Challenge: WordPress Treasure Hunt |
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| Articles - Interview: Cameron Moll | iStockphoto.com |
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| Technorati Profile for chwats (Christian Watson) |
| http://blog.myspace.com/christianwatson. Tagged: Blogging, CSS, Design, Search Engine Optimization, SEO, Usability, web design, Web development. ... |
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| Posted by Sebastian Prooth in weblog, wordpress, blogging, CSS, blogger, microsoft, bbc, theme, Robert... » Show details · What's Popular Most Popular ... |
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| JeffCroft.com: Items tagged with movabletype |
| Wednesday, June 29th 2005 at 5:07 a.m. (1 year, 5 months ago): Tags: ajax, blogging, css, javascript, movabletype, php, tutorial; 0 comments on Six Apart ... |
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| JeffCroft.com: Items tagged with php |
| Wednesday, June 29th 2005 at 5:07 a.m. (1 year, 5 months ago): Tags: ajax, blogging, css, javascript, movabletype, php, tutorial; 0 comments on No more CSS ... |
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| Visually, the navigation bar is first, but structurally, this main text is first. (View […] accessibility, blogging, css, lynx ... |
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| Brewster's Field Guide to Web 2.666 |
| Instant Comment Preview blogging, css, javascript, meta, you-can-build-it-you-can-fly-it: Here's a really cheap, sleazy way to instantly preview blog ... |
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