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10 Simple Ways To Expand Your Subscriber List
Here are 10 ways to expand your subscriber list: 1. Keep your subscription form easy to find on every web page. Preferably, add it on your navigational bar. If the form is to large for the bar or page, add a hyperlink and send them to a popup or a...
7 Reasons to Add Podcasting to Your Business Marketing Mix
Copyright 2005 Rodney Rumford Leveraging podcasting technology can give you a marketing edge that will allow you to increase your online visibility, increase your client acquisition rates and improve customer loyalty. The smart businesses and...
Residual Income, a myth?
I'm writing this in response to the every distributor in every company and program that tell you that the greatest things about MLM/Network marketing is the residual/passive/ongoing income that "keeps making you money forever" and they'll even try...
The SEO Game - Do you play it?
Most people do not think of SEO as a game. Let me take 5 minutes of your time and explain how SEO is simply a game of Chess. I remember as a teenager learning how to play Chess for the first time. Man it was complicated. Each piece moved...
Why Submitting Articles Gnaws at You Like an Unsent Thank-You Note
Copyright 2005 Off the Page Writing and Submitting Articles is More about Psychology than Writing Skill I’ve discovered that even when a person understands the benefits from writing and submitting articles, there’s seldom a snowball’s chance in...
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The Viability of Blogging to a Niche Market
Copyright 2005 Mal Keenan
Niche marketing is an old and very successful marketing strategy whereby a company focuses on marketing and selling to a clearly defined segment of potential consumers. The company earns by supplying a unique product or service to this narrowly defined market which other companies have not met or provided.
Are there potential buyers online? According to the Central Intelligence Agency’s latest figures, there are over 185.55 million internet users in the United States alone, of these around 139.52 million active users. The Computer Industry Almanac which compiles statistics on global internet users, records a staggering 934 million users for 2004 and this market continues to grow.
Do these users buy online? Statistics gathered on internet users, show they do and their numbers are increasing. For instance, in December 2004, online sales rose by 53%, from $795 million of the same month 2003, to $1.22 billion 2004, (gathered by CMP Media a service provider of information and marketing services to the technology and healthcare industries). For each unique marketing hook, product and service, your business blog can tap in, that’s how many niche markets you can serve.
The next question then to answer: Can your blog be the perfect vehicle for reaching and marketing to your niche?
You should realize that
successful blogs go a step further in providing excellent content, as well as regular updates or new content. Most websites provide these services. Rather it is the ability of these blogs to provide the author and the readers’ a venue for one-on-one conversations, in an impersonal medium. By sharing commentaries, thoughts and opinions, the author positions himself or herself as being an authority in his or her field of work. If you write content that is relevant to their needs, they’ll remember and keep returning to your blog.
But that’s not all; you need to have an abiding passion for the subject matter or product you’ll sell. Without this, your blog won’t stand out and carve itself a niche apart from the other blogs.
In essence, a well researched and crafted business blog is a potential revenue center. It has the authors’ personal touch and speaks to the need of this particular consumer. As every marketing analyst knows, when a seller understands his or her consumers well, this seller gets their business.
About the Author
Mal Keenan is editor and publisher of the Home Business Tips Blog:
http://www.home-business-tips-newsletter.com/blog/
Visit his Internet Marketing Plug In Training site for great strategies and step by step processes in running a successful online business:
http://www.pluginprofitstraining.com/
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