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Come Blog with Me and Ride the Crest of The Blogging Wave of Internet Business
When I first heard of the word “blog” years ago in the mid 90’s, I was puzzled as to why I did not hear it earlier, having been immersed in the English language for more that 4 decades!
Naturally, I reached for my half-a-dozen copies of...
How To Profit From HOT Niche Markets - Every Time!
How To Profit From HOT Niche Markets - Every Time!
Copyright (c) 2005, Dr.Mani Sivasubramanian
http://www.InstantNicheNews.com
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Do you want to learn two...
The Biggest Reason To Start A Blog...(and it's not what you think!)
Even people who don't own a computer know what blogging is. Everyone is talking about it. Heck, even the Doonesbury comic strip ran a few panels on the subject. Anna Kournikova even has a blog for crying out loud! But did you know that there is...
What is RSS - For Marketers
Copyright 2005 Rok Hrastnik RSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a preferred tool to get 100% of your content delivered to your subscribers, as well as a...
What is your real goal: web positioning with top results or the ability to attract more qualified traffic to your website?
If placing your website within the top search engine results, entering certain keywords in Google, Yahoo, MSN Search, or Alta Vista, has become your daily obsession, stop for a moment and reflect. Is achieving top search results with selected...
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WANT PUBLICITY FOR YOUR COMPANY? FORGET TRADITIONAL PRESS RELEASES! HERE'S WHAT WORKS NOW
Is your public relations campaign getting the results you want? If you're still counting on traditional press releases to spread the word about your business, the answer is probably no.
There's only a small amount of space available in traditional media, and there's tremendous competition for that coverage. The Internet provides a host of tools that let you have direct contact with customers and potential customers yet most businesses are still ignoring them.
There's more to media than the press. Today, media is a collective term for the producers of content for mass consumption. Newspapers, radio and TV each are powerful mediums, but they are no longer the only - or necessarily even the best - outlet for news about your company or product.
Web sites, e-zines, newsletters, Mail Lists, Online forums, newsgroups, Blogs, reputation management sites and e-mail also are all powerful mediums created by the Internet. They can have as much or more influence than the press. In fact, journalists troll these mediums for stories.
Think like a wired journalist To get publicity now you must think like a wired journalist and realize that the fact your company exists is not news. You must understand what the journalists' audience wants to read and what they, by virtue of this, want to write.
And you need to learn where wired journalists look for news so you can be there. Understanding this perspective is the basis of a system I call Reality PR TM. Here are the principles upon which the system is based.
Do not bullshit Pride yourself on your ability to make complex topics simple by unburdening them of jargon and MBA-speak. The more you stick to answering questions instead of spewing mission statement rhetoric, the more likely you are to be sought out for your opinion. At least make the pretense of maintaining an impartial perspective.
Write an elevator pitch Write down your story idea in one sentence. Explain it in plain English the way you would tell it to a friend during an elevator ride. Get it down to 30 seconds.
Before you write a press release ask yourself where you have seen an article published like the one you want to write. If it's a release about your new Web site, your first anniversary or the company president's speech, chances are - unless your company is large and publicly traded - the answer is nowhere.
Write tight Writing short and tight is hard. Keep your press pitches to an absolute maximum of 300 words including contact information and headlines. Keep your posts in mail lists and forums short and pointed.
Think vertical The Internet has created a new demand for vertical content that covers niche subject areas and smaller industries. Look not only at traditional media but also at specialized newsletters, e-zines, forums and newsgroups where your information can be of
value.
Be visible Make it easier for a journalist to come to you than to your competitors. If your posts in newsgroups and forums are smart and helpful, you can create a reputation for yourself as an expert. And journalists want to talk to experts.
Find the names of editorial directors of major Web sites, editors of e-zines and Online newsletters and analysts and address your pitches directly to these people.
The traditional press release is dead Journalists almost universally express disdain for the traditional press release. The vast majority of releases are formulaic, rambling and if they have a story to tell it is usually boring as hell and lost amidst superlatives and marketing babble.
Want to win coverage? Start by throwing out the tattered old print press release. Write like you have 10 seconds to make a point. Because online, you do.
The new message for new media Ten well-constructed story suggestions will do the work of 10,000 press releases.
Stories have to be individually tailored to specific outlets. The expectation of blandness, poor writing and bias is so ingrained in journalistic culture that the form of the press release has become entirely devalued.
Moderators of forums, newsgroups, Mail Lists and web sites have no use for the traditional press release. When you practice Reality PR you will learn the format they do need.
The Internet has rendered traditional made-for-print press releases obsolete.
Don't SPAM the Media While it is perfectly acceptable for pitches to be unsolicited, you need to observe a number of courtesies.
Relevance is the key. Read the publication, watch or listen to the show BEFORE you pitch. Better yet, study several editions. Learn its point of view and the type of stories it features. Identify the writers who cover your sector.
Give away your knowledge Write articles for online publications. Volunteer to be an on-call exert for a major web site. Make a genuine effort to help people who participate in forums, mail lists and newsgroups. Skip the bluster and bluff.
There is more to PR than publicity. If you're Number One in a field that affects millions of consumers, the media will seek you out. At the least, they will listen when you call or read release you send because a story about your industry wouldn't be complete if you aren't included. Approximately 100 companies in the United States fall into this category.
If your company is small to mid-sized, not publicly traded, new on the block or a behind-the-scenes business you'll have to learn other skills for spreading the word about your virtues.
About the Author
B.L. Ochman BLOchman@whatsnextonline.com Internet marketing strategist, journalist and speaker is the author of a new e-book on Reality PR ™ http://www.whatsnextonline.com
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Liz Castro on HTML, XHTML, and CSS: Blogging CSS |
Blogging CSS. Oof, adapting this movable type blog to my new style is not easy. First, figuring out how their style sheet works and then trying to meld that ... |
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Weblogs | Blogging | CSS Mania |
CSSmania, the most updated css showcase all over the globe. |
cssmania.com |
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Tagging im Weblog - Chance, Perspektive oder nur Trend?: Blogging ... |
- [ Translate this page ]Mit dem Tagging ist es wie mit dem Bloggen. Wer es nicht selbst erlebt hat, kann nicht mitreden. Wer es ausprobiert hat im einfach persoenlich Weblog. |
www.einfach-persoenlich.de |
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Faszination Bloggen - Vogelflug-Formation: Blogging : CSS ... |
- [ Translate this page ]Faszinierende Artikel mit Substanz fallen sofort auf. Darren hat mich mit seinem Blog-Posting auf ProBlogger inspiriert im einfach persoenlich Weblog. |
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Blogmarks.net : Public marks with tags blogging & css |
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Blogmarks.net : Public marks with tags blogging & css |
javascript blogging css html xhtml web-design dhtml skins ajax web2.0 demos web-development ... web design blogging css webdesign blog php cms tutorials ... |
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This Is Smyrna, TN: September 2005 |
Plans are to meet once a month to discuss blogging, tools of blogging, css, podcasting and anything else of interest. ... |
thisissmyrnatn.blogspot.com |
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This Is Smyrna, TN: August 2005 |
Plans are to meet once a month to discuss blogging, tools of blogging, css, podcasting and anything else of interest. Email me at dailydiablogger@gmail.com ... |
thisissmyrnatn.blogspot.com |
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digg / KicktheDonkey / dugg |
170 Cheat Sheets about Ajax, Apache, Blogging,CSS, CVS, Firefox, Google, HTML/XHTML,JavaScript,Linux, MySQL, LaTeX, Oracle, Perl,PHP, Python, Photoshop Ruby ... |
digg.com |
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Search Community MX: Results for css |
Category: Blogs and Blogging,CSS,Dreamweaver,Music. Description: With back to back trips lately (an actual skiing vacation to Colorado), I've been more than ... |
www.communitymx.com |
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blogging - SWiK |
Firefox Computer blogging css google googlereader lifehacks style tools web … Nov 19 ... opensource FREE blogging css feeds javascript programming rss tools ... |
swik.net |
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Comments on: Blogging Challenge: WordPress Treasure Hunt |
It’s even been picked up by MaxPower.ca Local Tags: access, Blogging, css, free, hosting, php, statistics, Themes, wordpress, wordpress com, wordpress org ... |
www.maxpower.ca |
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pytlik / css |
by pytlik 2006-06-16 02:33 tags: blogging · css. http://www.htmlhelp. com/reference/css/all-properties.html - similar - cached - mail it - history ... |
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Articles - Interview: Cameron Moll | iStockphoto.com |
Blogging, CSS, and the standards movement have collaboratively produced an explosive wealth of benefits for websites and their users, but they have also ... |
istockphoto.com |
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Technorati Profile for chwats (Christian Watson) |
http://blog.myspace.com/christianwatson. Tagged: Blogging, CSS, Design, Search Engine Optimization, SEO, Usability, web design, Web development. ... |
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Russell Holliman: See what people are saying right now on Technorati |
Posted by Sebastian Prooth in weblog, wordpress, blogging, CSS, blogger, microsoft, bbc, theme, Robert... » Show details · What's Popular Most Popular ... |
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JeffCroft.com: Items tagged with movabletype |
Wednesday, June 29th 2005 at 5:07 a.m. (1 year, 5 months ago): Tags: ajax, blogging, css, javascript, movabletype, php, tutorial; 0 comments on Six Apart ... |
www2.jeffcroft.com |
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JeffCroft.com: Items tagged with php |
Wednesday, June 29th 2005 at 5:07 a.m. (1 year, 5 months ago): Tags: ajax, blogging, css, javascript, movabletype, php, tutorial; 0 comments on No more CSS ... |
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lynx [dive into mark] |
Visually, the navigation bar is first, but structurally, this main text is first. (View […] accessibility, blogging, css, lynx ... |
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Brewster's Field Guide to Web 2.666 |
Instant Comment Preview blogging, css, javascript, meta, you-can-build-it-you-can-fly-it: Here's a really cheap, sleazy way to instantly preview blog ... |
kentbrewster.com |
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