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Blogs, Blogs, Blogs! What They Are, and Why They Matter.
I remember that it was not that long ago that I did not know what a blog was or what one was for. Now blogs are everywhere and anyone with a computer and Internet access may be writing one. If you are new to this whole blog phenomenon let me...
Feed me - Satisfy the Search Engines and Your Site's Visitors With Keyword-Rich Content
Search engines love content. Graphics may make your site look great, but a nice picture does not attract a search engine. Or a searcher for that matter. Good, relevant content does. Search engines aren't all that different from people. When faced...
Google Page Rank Is Dead - Part III
Google Page Rank Is Dead - Part III By: Martin Lemieux HELP! My PR page rank is grey, call the development doctor. As the world of Google is turning a mile a minute these days, some really big changes are happening. This weekend, marketers all...
Keywords are for humans not search engines
It seems keywords are making the top of SEO list time and time again. The problem is that some optimizers do not understand the rightful purpose of keywords. Keywords should not be solely embedded for the purpose of reaching the top of search...
Top Search Engine Optimization Tips - Part Two
Welcome to the second part of our series of articles on search engine optimization. In the previous article we discussed keywords, domain names, content and keyword density issues. This article moves past that to the nitty gritty of improving your...
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Your Fan Club - Getting Inbound Links
© 2004, John Calder
http://www.TheEzine.net
Let's face it, getting one-way, non-reciprocal links in to your site is the way to go these days, at least as far as SEO purposes go. Reciprocal links can send you traffic, and may count for something in the search engine ranking algorithms, but not nearly as much as they used to. To help you in the search results, you have to get the inbound links, preferably a text link with relevant text, from a site related to yours. Here are a few tips on getting those all-important inbounds.
It's doubtful, for new sites in particular, that you'll get another webmaster to link to you just for the asking. Many won't even exchange links with low PR sites anymore, so your polite email request for a one-way link to your new PR 0 site may well be met with laughter.
But there are other ways to get the links you need. For example, you can post on relevant forums and newsgroups that themselves have some decent ranking. Remember though, that unless you're selling to other marketers, there are a lot more forums than just marketing related ones. In fact, it's much better, if you sell ski equipment for example, to post on ski vacation forums, local
forums centered around various ski resorts, and so on. These are more on-topic to your site, and will carry more clout than a link from a marketing site.
You can also submit articles to the various article directories. Other webmasters typically have the right to use these articles on their sites, provided they leave your resource box intact. Again, these need to be relevant to the theme of your site for best results. It makes no sense to write about your favorite pet when you're promoting the before-mentioned ski equipment site.
Finally, don't overlook the use of RSS. With this technology, you are able to syndicate your content to other sites, through the use of a blog as one example. If other webmasters add your syndicated feed to their sites, you will get inbound links, most likely from sites that are relevant to yours.
About the Author
John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net
The Ezine DOT Net RSS feeds are available.
(You may reprint this article in full in your newsletter and/or web site)
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