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“7 Incredibly Simple Ways To Profit Wildly From Public Domain Material”
Copyright 2005 Ewen Chia If you’re in the business of marketing online, a major portion of your income will come from your ability to deliver quality content and products to your market. Now, besides creating these yourself, one of the quickest...
Creating a Compelling Headline for Your Website's Homepage
Your home page is the most important page of your website. It is the one that will determine what your potential client or customer does after they arrive (i.e stays at or leaves your website). Research on web usability shows that you only have a...
Evaluating your Web Site Performance
Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don't know what you want your site to...
The Viability of Blogging to a Niche Market
Copyright 2005 Mal Keenan Niche marketing is an old and very successful marketing strategy whereby a company focuses on marketing and selling to a clearly defined segment of potential consumers. The company earns by supplying a unique product or...
Web Conferencing 101
Copyright 2005 Richard Keir First, a small disclaimer: No matter how you slice up conferencing solutions, the categories you use to group them are mutable and subject to instant revision. Combinations of various elements make some applications...
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Your Fan Club - Getting Inbound Links
© 2004, John Calder
http://www.TheEzine.net
Let's face it, getting one-way, non-reciprocal links in to your site is the way to go these days, at least as far as SEO purposes go. Reciprocal links can send you traffic, and may count for something in the search engine ranking algorithms, but not nearly as much as they used to. To help you in the search results, you have to get the inbound links, preferably a text link with relevant text, from a site related to yours. Here are a few tips on getting those all-important inbounds.
It's doubtful, for new sites in particular, that you'll get another webmaster to link to you just for the asking. Many won't even exchange links with low PR sites anymore, so your polite email request for a one-way link to your new PR 0 site may well be met with laughter.
But there are other ways to get the links you need. For example, you can post on relevant forums and newsgroups that themselves have some decent ranking. Remember though, that unless you're selling to other marketers, there are a lot more forums than just marketing related ones. In fact, it's much better, if you sell ski equipment for example, to post on ski vacation forums, local
forums centered around various ski resorts, and so on. These are more on-topic to your site, and will carry more clout than a link from a marketing site.
You can also submit articles to the various article directories. Other webmasters typically have the right to use these articles on their sites, provided they leave your resource box intact. Again, these need to be relevant to the theme of your site for best results. It makes no sense to write about your favorite pet when you're promoting the before-mentioned ski equipment site.
Finally, don't overlook the use of RSS. With this technology, you are able to syndicate your content to other sites, through the use of a blog as one example. If other webmasters add your syndicated feed to their sites, you will get inbound links, most likely from sites that are relevant to yours.
About the Author
John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net
The Ezine DOT Net RSS feeds are available.
(You may reprint this article in full in your newsletter and/or web site)
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