|
|
Book Summary: The E-Myth Revisited
Ever wonder why most small businesses-- no matter how huge effort they put in their endeavor--still fail? Micheal Gerber reveals the answers in this book. Accordingly, the future of small businesses revolve in only three philosophies: the...
Focus is the Key to a Successful Startup
Focus is the key to a successful startup The definition of a startup means you have very few resources to employ and little time to get them to do something valuable. The clock is always ticking, and the money (if you even have any) is running out...
Progress to Success
It was supposed to happen in thirty days. Buy the ebook with the holy grail to online success and then watch life unfold. But that was several months ago.
You sit and wonder what are you doing wrong. You have been over the same steps again...
The 9 Critical Steps To Success In Demolishing Your Money Worries For Good!
Articles on 'How to make money' come a dime-a-dozen. How about a fresh, new perspective? Here's a rather unique, untapped, revolutionary article about the 9 Simple (Yet Powerful) Steps You can use right now to Demolish Your Money Worries for...
Turning Keyboarding Skills Into Cash!
Most with excellent keyboarding skills wonder if it is possible to use this talent in a home business venture.
Unfortunately, many would be entrepreneurs often fall prey to the misleading ads on and off-line recruiting work at home typist....
|
|
|
|
|
|
|
|
37 Tips on How to Write a Web Page or Sales Letter That Sells!
Dear Sales and Marketing Executive “You Have Less Than Six Seconds to Capture the Prospect’s Attention!” 1. Which headline is best?
Is it the one that stresses a problem as in, “Do You Make These Mistakes in English?” or, one that offers a solution as in, “How to Win Friends and Influence People!”?
The answer is to run an inexpensive test using both of these headlines!
2. When you use the words “How to” in your headline, you are using two of the most powerful words you can use to get attention.
3. A bold main headline emphasizes the importance of the message.
4. A list of bulleted points in the body of your letter is good. But numbered points have more impact because they are sequential.
When you say something like, “Here are the three reasons why…” you make the reader curious as to what each of those reasons is.
Insert Semi-Bold Subheads like This
5. When you insert two or three semi-bold subheads you make your letter much easier to read.
Use a Subhead to Illustrate a Benefit
Some readers will scan your subheads first to find out if the rest of your letter is worth reading.
A New Courier Font is Very Readable
6. A New Courier Font with an unjustified or ragged right edge helps make your message look more like a typed personal letter than a display advert.
Here’s a Tip You May Want to Consider:
7. Don’t put the name of your company or contact information at the top of your letter. It’s best to put it at the end.
8. Watch Your “I’s,” “you’s” and “me’s.” So far, the word “you” or “yours” have been mentioned thirteen times, whereas, “I,” “me” or “my” have not been mentioned at all!
9. Prospective customers don’t care what you want. Their main concern is what they want. Here’s another hot tip:
10. Features Smell! Benefits SELL! Prospects couldn’t care less about the wonderful features of your product.
11. Prospects will be interested in knowing how they could benefit from your product or service.
12. Turn the features of your product into benefits for the customer!
13. Phrases that encourage the prospect to read on include: “For these three reasons:” “Here’s why:” “Here’s another hot tip:”
14. Cut paragraphs to no more than four lines if possible.
15. Making some words bold as in “make your main headline as bold as possible” and “Insert subheads,” turns them into powerful hypnotic commands!
People Buy for Emotional Reasons
16. People buy for emotional reasons, not for logical reasons. The emotional involvement is what moves them to buy. Then they use logic to justify their decision.
People Use logic to Justify Actions Tell Them How They Will Benefit
17. The prospect might not feel the need for the product, but they will become emotionally involved when they picture themselves using the product or service and benefiting from it.
For example, I have a couple of 18ct gold wrist watches. I don’t need two expensive watches, but the second watch looked dressier.
The moment I pictured myself wearing it, I had already sold it to myself.
Afterwards, when someone said, “Do you need two watches,” I said:
“No. But I think famous-name watches in solid gold can only go up in value.” Push the Prospect’s Hot Button
18. To make the sale, your sales copy has to push the prospect’s emotional hot button and push it hard.
19. Sales copy that is embedded with subliminal commands induces action.
“The moment you use this amazing
Super-duper gismo, you will feel thrilled and delighted.”
“All your friends and family will be amazed. You will look at least ten years younger. Your clothes will fit. You will look so much slimmer.”
Use the AIDA Formula
20. Attention. Since the soul of the advertisement is promise, large promise; your copy must have a big, bold, benefit-loaded headline.
Interest. Your copy has to arouse interest by mentioning the prospect’s problem.
Desire. Your copy has to arouse desire by stressing the effectiveness of your solution.
Action. Your copy has to give the prospect a reason why he or she should act now!
You Must Tell the Prospect What to Do
21. Be sure you leave no doubt in the mind of the prospect about what you want then to do.
22. Ask for the order two or three times.
23. Go over the prospects’ problems and explain why your product or service is the best possible solution. 24. Include any testimonials you may have. Remove any lingering doubt by adding a true story like:
”Bill Smart, the CEO of Smart World Enterprises had similar problems, but after using our amazing widget, he found…”
25. Include any other testimonials you may have. Include their full name and the name of their company and URL, rather than just B.Smart. Ohio.
26. Summarize the major benefits again and give the prospect one or more very good reasons to buy now:
•The limited supply •The early bird discount •The prompt action bonuses •The one-time special offer •The pending price increase
Stress the Instant Gratification
27. If your sales letter is a web page, be sure to help the prospect picture himself or herself getting instant gratification.
28. Use the strongest possible close:
“Get the Solution to Your Problem NOW! Click the ‘YES. Give it to me Now’ button and in less than five minutes you can be using this amazing gismo to…”
29. “Order Form” is psychologically intimidating. Don’t call it an “Order Form.” Refer to it as a “Risk-Free Trial.”
30. Stress the 30-day, or however long, 100% Money-back Guarantee.
31. Tests show that you will get a better response when you ask the prospect to tick a box that says “Yes.”
o“YES! I Want it Now!”
“YES! Please supply…Quantity…Price… I wish to pay by…Name on Credit Card. Account Number…Code…Expiring…Name on Card…”
32. After you complete the first draft of your sales letter, put it away until the next day.
33. Write tight. Cut out every “that” word or any other “wishy-washy” words that might slow down the action.
Proof, Reproof and Proof Again
34. Reread for mistakes. Read it a second time. Then have someone else proof it.
Use the K-I-S-S Principle
35. Remember to “Keep-It-Simple-Salesman.” Write so most seventh graders will understand. Use five cent words instead of dollar words.
36. Don’t try to write like an English teacher. Write the way you speak.
37. Be warm. Be friendly. Use picturesque phrases like”slow as a snail,” “like a hole in a bucket,” “quick as flash,” “like owning your own Bank,” “like a money-making magnet.”
© Copyright 2005 John J.O’Callaghan All Rights Strictly Reserved.
PS. Subscribe to John’s free newsletter “Success, Money and Power” and receive practical tips and business advice you can use. Send a blank e-mail. Please put “Success” and your first name as the Subject. Mail to: TipsBooklets@msn.com
About the Author
Direct Marketing Specialist and Copywriter. Publisher of How to Tips Booklets of Interest to Entrepreneurs.
|
|
|
|
|
Book marketing and book promotion advice from John Kremer, author ... |
Promoting Your Books: Book marketing and book promotion tips for book authors, book publishers, self-publishing authors, POD authors, and e-book publishers ... |
www.bookmarket.com |
  |
John Kremer's Book Marketing Tip of the Week |
Archives of the weekly Book Marketing Tips of the Week and Internet Marketing Tips of the Week. Learn how to sell more books, tapes, and other products. |
www.bookmarket.com |
  |
Bookmarketing Limited |
and the consumer syndicated surveys adhoc commissions retainers how to subscribe client list expanding the market contact us · Book Marketing Society ... |
www.bookmarketing.co.uk |
  |
Book Marketing Works |
Book Marketing Maps - an electronic directory of special-sales buyers, customized to your particular title. |
www.bookmarketingworks.com |
  |
Book Marketing Services, India |
A specialist marketing consultants group, started in 1987 offering package of marketing and sale promotion services in the Indian market to publishers of ... |
www.bookmarketing.org |
  |
Sensible Solutions: Book marketing for happily published authors ... |
Sensible Solutions: Book marketing for happily published authors & publishers. |
www.happilypublished.com |
  |
Book Marketing Profits |
Smart Book Marketing. How to market your book or information product cost effectively through trade shows, mail order, the internet, premiums, book reviews, ... |
www.bookmarketingprofits.com |
  |
Promote a Book - How to market your book online |
Self Publishing How-To | Print on Demand Publishing | Offset Press Publishing | Getting Published | Book Marketing | E-mail Morris. |
www.fonerbooks.com |
  |
Self Publishing Book Help. Book Promotion and Book Marketing Tips ... |
How to Self Publish, Market and Sell Your Own Book. Self Publishing information, tips, and resources to show you how to sell hundreds of thousands of books ... |
www.inktreemarketing.com |
  |
Writing-and-Speaking - Book-Marketing Ezine Articles |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
  |
Book Marketing - High Quality Books & Gifts |
Book Marketing - Direct sellers for High Quality Discount Books, CDs, DVD and Gifts. |
www.bookmarketing.com.au |
  |
Amazon.com: Complete Guide to Book Marketing: Books: David Cole |
Amazon.com: Complete Guide to Book Marketing: Books: David Cole by David Cole. |
www.amazon.com |
  |
Amazon.com: A Simple Guide to Marketing Your Book: What an Author ... |
This refreshingly succinct handbook is the easiest way to organize your book marketing campaign. Bobbie Hurst, Book Publicist ... |
www.amazon.com |
  |
Sand Hill Book Marketing |
Sand Hill Book Marketing. Distribution for Small Press & Independent Publishers. Browse Titles, Submit Titles, Find Retailers, Submit Retail Locations. |
www.sandhillbooks.com |
  |
The independent bookstore on the web! |
Although Francine Silverman’s Book Marketing from A-Z does not go into depth in each outlined promotion, the ideas and resources offered from more than 300 ... |
www.bbotw.com |
  |
Author Resources: Book Marketing |
Author Resources: Book Marketing ... AuthorHouse author and humor columnist Gordon Kirkland uses public appearances as a book marketing tool. ... |
www.authorhouse.com |
  |
Substance Books Inc. - Online Book Publicity, Marketing & Book ... |
Providing Web / Book Marketing Ideas & Promotional ... Receive Substance Books Inc.'s free BOOK-MARKETING NEWSLETTER designed for writers and publishers, ... |
www.substancebooks.com |
  |
Publicity / Book Marketing / Bookstore / Ebooks |
Publicity, book marketing, and publisher for self publishing books as well as excellent online bookstore. |
www.virtualwordpublishing.com |
  |
Mega Book Marketing |
Reserve your seat at MEGA Book Marketing University before 5pm PST January 5, 2007.and you get the home study version of last year's event for free (a $349 ... |
www.megabookmarketing.com |
  |
Book Marketing Plan: Launch Your New Book Profitably and Confidently |
Tame all your "Should I?'s" into "To-do's"! The Sample Book Marketing Plan is 24 pages and costs $95.00; it's in PDF (Adobe Acrobat Reader) format. ... |
www.yudkin.com |
  |
|