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A Few Things I’ve Learned About Doing Business On The Internet!
A few things I’ve learned about doing business on the Internet! I’ve learned that there are more programs, and e-books available than I have money to purchase. I’ve learned that many, many of the programs and e-books are simply a rehash of...
Getting The Big Picture Series: Part 1 - "Love What You Do!"
Is Internet Marketing your passion? Do you spend hours of your week brainstorming to come up with ideas enhance your Home Internet Business? If not I advise you to do a little soul searching and figure out just what makes you tick. You need...
How to Get Your Talent Online and Earning Income
Finding fresh ideas for an internet business is a difficult task. Everyone is good at something but they don't know how to cash in on their knowledge. You may think what you know is of no value but you're wrong! You would be surprised to find...
Preparing to be an Entrepreneur
I believe the free market economy and the wealth of a community is built on the back of the entrepreneur Taking the entrepreneurial business path can be exciting, exhilarating, and an emotional roller coaster of ups and downs. There are a number of...
Seminars: Why Are They Popular, and What Advantages/Disadvantages Are There to Attending One?
Seminars dealing with "special topics" have actually been around for decades, and are an older form of marketing and information exchanges, that have seen quite a resurgence of interest in the past ten years. Seminars are simply a group of...
 
Book Summary : The E-Myth Revisited

This article is based on the following book:
The E-Myth Revisited
Why Most Small Business Don't Work and What to Do About It
By Micheal Gerber
Published by Harper Business, 2003
ISBN 0967450659
278 pages

Ever wonder why most small businesses-- no matter how huge
effort they put in their endeavor--still fail? Micheal
Gerber reveals the answers in this book. Accordingly, the
future of small businesses revolve in only three
philosophies: the e-myth (entrepreneurial myth), the
turn-key revolution, and the business development process.

The E-myth

The e-myth, or the entrepreneurial myth, evolved from one
very fatal assumption-- that the success of every business
is simply achieved by summing up the following: an
entrepreneur's desire to own a business plus the certain
amount of capital he puts in plus the knowing the amount
of targeted profit.

Little did the entrepreneurs know that this assumption
spell DISASTER rather than SUCCESS. Entrepreneurs need
to learn to focus more on the business—the people
involved in it and the phases it normally undergoes.
Knowledge on these can save small businesses from
experiencing entrepreneurial seizure—a stage wherein an
entrepreneur goes through feeling of exhilaration,
exhaustion, and despair.

Small businesses basically consist of three main
characters namely: the technician (the doer and builder),
the manager (the planner), and the entrepreneur (the
dreamer, visionary). Moreover, small businesses have
different life phases. These are: infancy (the
technician's phase); adolescence (getting some help
phase); beyond the comfort zone; and, maturity and the
entrepreneurial perspective.

The Turn-key Revolution

As implied by the term itself, Turn-key Revolution
speaks of the distinct transformations on the way
businesses are managed and should be managed. One very
prominent example is the introduction of McDonalds
the idea of business format franchise to the business
world.

The business format franchise has set dramatic turn
around on the future of small businesses. Here, the
franchisor entitles the franchisee to owning rights to
his entire business system. This format is anchored on
the belief that the real product of a business is its
sales technique rather than what it sells.

The Business Development Process

The business development process is the response to the
unending dynamism of the business world. It equips the
entrepreneur with the necessary tools to preempt


the
continuous changes happening around. The process is
comprised of three elemental stages: innovation,
quantification and orchestration.

The business development program requires the following
aspects to be defined:
Your Primary Aim. The owner's primary aim should center
on what he really wishes, needs and wants for his life.
Defining this will push the owner to pursue his defined
entrepreneurial dreams.

Your Strategic Objectives.

This contains standards that help the owner achieve his
goals for his business. This should answer the question:
What purpose will this serve my primary aim?

Your Organizational Strategy.
Business owners should learn how to appreciate the value
of organizational structures. Some points to consider
are organizing around personalities, organizing your
company, and position contract.

Your Management Strategy.

As the owner you should recognize the truth that the
successful implementation of a management strategy is not
dependent on the people who could implement it but on the
system instead.

Your People Strategy.

This refers to the approach you take towards your people
and their work. To make people appreciate the work they
do, you should make them understand the idea behind each
of their task assignments.

Your Marketing Strategy.

Here is the stage where all attention suddenly shifts
from owner to the customer. You set aside your personal
goals first and start focusing on the customer's needs.

Your Systems Strategy. There are three kinds of systems
in a business: the hard systems, the soft systems and
the information systems. The hard systems refer to all
those in your business that are inanimate and has no
life. The soft systems refer to all those that could be
living or inanimate. The information systems are
everything else in the business that provides you with
data relating to how the two earlier systems interact.

By: Regine P. Azurin and Yvette Pantilla
http://www.bizsum.com
"A Lot Of Great Books....Too Little Time To Read"
Free Book Summaries Of Latest Bestsellers for Busy
Executives and Entrepreneurs

Mailto: mailto:freearticle@bizsum.com
BusinessSummaries is a BusinessSummaries.com service.
(c) Copyright 2001- 2005 ,BusinessSummaries.com -
Wisdom In A Nutshell

About the Author

Regine Azurin is the President of BusinessSummaries.com, a company that provides business book summaries of the latest bestsellers for busy executives and entrepreneurs.

 

Book marketing and book promotion advice from John Kremer, author ...
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John Kremer's Book Marketing Tip of the Week
Archives of the weekly Book Marketing Tips of the Week and Internet Marketing Tips of the Week. Learn how to sell more books, tapes, and other products.
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and the consumer syndicated surveys adhoc commissions retainers how to subscribe client list expanding the market contact us · Book Marketing Society ...
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www.bookmarketing.org
 
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Sensible Solutions: Book marketing for happily published authors & publishers.
www.happilypublished.com
 
Book Marketing Profits
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Promote a Book - How to market your book online
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How to Self Publish, Market and Sell Your Own Book. Self Publishing information, tips, and resources to show you how to sell hundreds of thousands of books ...
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Writing-and-Speaking - Book-Marketing Ezine Articles
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
Book Marketing - High Quality Books & Gifts
Book Marketing - Direct sellers for High Quality Discount Books, CDs, DVD and Gifts.
www.bookmarketing.com.au
 
Amazon.com: Complete Guide to Book Marketing: Books: David Cole
Amazon.com: Complete Guide to Book Marketing: Books: David Cole by David Cole.
www.amazon.com
 
Amazon.com: A Simple Guide to Marketing Your Book: What an Author ...
This refreshingly succinct handbook is the easiest way to organize your book marketing campaign. Bobbie Hurst, Book Publicist ...
www.amazon.com
 
Sand Hill Book Marketing
Sand Hill Book Marketing. Distribution for Small Press & Independent Publishers. Browse Titles, Submit Titles, Find Retailers, Submit Retail Locations.
www.sandhillbooks.com
 
The independent bookstore on the web!
Although Francine Silverman’s Book Marketing from A-Z does not go into depth in each outlined promotion, the ideas and resources offered from more than 300 ...
www.bbotw.com
 
Author Resources: Book Marketing
Author Resources: Book Marketing ... AuthorHouse author and humor columnist Gordon Kirkland uses public appearances as a book marketing tool. ...
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Substance Books Inc. - Online Book Publicity, Marketing & Book ...
Providing Web / Book Marketing Ideas & Promotional ... Receive Substance Books Inc.'s free BOOK-MARKETING NEWSLETTER designed for writers and publishers, ...
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Publicity / Book Marketing / Bookstore / Ebooks
Publicity, book marketing, and publisher for self publishing books as well as excellent online bookstore.
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Mega Book Marketing
Reserve your seat at MEGA Book Marketing University before 5pm PST January 5, 2007.and you get the home study version of last year's event for free (a $349 ...
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Book Marketing Plan: Launch Your New Book Profitably and Confidently
Tame all your "Should I?'s" into "To-do's"! The Sample Book Marketing Plan is 24 pages and costs $95.00; it's in PDF (Adobe Acrobat Reader) format. ...
www.yudkin.com
 
 

 
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