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Getting A Solid Internet Marketing Foundation
As we look at building our online businesses, many of us acknowledge, early-on, that we don't know it all. Those who don't, are almost certain to fail because they often attempt to apply techniques that simply don't work online - to their...
Identifying your Niche
The Internet has become a valuable source of information and purchasing tool for today’s consumer. With the click of a mouse you can find almost anything from products to services on the web, and you can shop for the best prices and values all hours...
My First Month Online
Before I start, I want to say that you can use this information however you would like. If you want to start your online business the same way I have, that is great, if you do not, that is fine too. All the links will be provided if you wish to do...
Six Lessons for Getting in the “Right Mindset” For Starting Your Own Business
Believe it or not your childhood attitude towards a fence shapes your business mindset. As you’ll learn from my experience starting a business, having the right mindset is the key to being an entrepreneur. It’s all about being a fence hopper...
The Pros and Cons To Starting Your Very Own Online Ebook Store
Discover if starting up an online ebook store is the business opportunity you've been waiting for.
If you’ve ever considered to start an online ebook store, but for any reason have been hesitant to do so because your not certain...
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Book Yourself Solid Key #5: Go Forward With Gusto & Articulate What You Do
Want your small business to flip instead of flop?! Statistically half of the entrepreneurs reading this will be out of business in three short years. Establishing a long standing, profitable and successful business absolutely depends on your ability to convey a clear message. A heartfelt message that tells clients exactly what you do, the specific ‘invest-able opportunities’ you bring to the table and all the ways clients will have a bigger, better, fuller life as a result of working with you.
The attention span of your clients is short and they are bombarded with massive amounts of advertising, junk mail and spam. Cut through the clutter and use solution speak that’s genuine and from the heart.
People don't buy products or services. “Hi, I’m a business coach” is a technical and boring description of what I do. It will get lost in the shuffle. Instead I use a short benefit driven message to capture the attention of my ideal clients. I stay focused on my clients’ deep-rooted needs and how I can get them life changing results in a quick “30 second commercial” or “elevator speech.” Here’s a sample of my “elevator speech.”
“You know how many self-employed professionals feel frustrated and overwhelmed because they don’t have enough clients? Well, I coach them in the 7
keys to Booking Themselves Solid. The result is a thriving business with more clients than they can handle!”
Now it’s your turn. Think in terms of what’s in it for them and build yourself an “elevator speech.”
WRITTEN EXERCISE:
You know how some… (summarize and describe the ideal clients you are speaking to or about) __________________________________________ …do, are or feel… (identify and summarize what your clients’ biggest and most immediate problems are) ___________________________________ Well, what I do is… (how your offering(s)solve their problems) The benefit (or result) of which is… (outcome of solution and all the you’re your clients’ lives will be better after working with you) ____________________
You’ll only get one chance to make a first impression. Your “elevator speech” presents you and your business in a powerful and compelling way. Articulate your brilliance everywhere and anywhere you go and soon you’ll be booking yourself solid!
Stay tuned for Book Yourself Solid Key #6: Simple Selling Magic
About the Author
Michael Port is the guy to call when you’re tired of thinking small and the owner of Michael Port & Associates, the premier marketing and sales strategy consulting firm for professional service providers.
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Book marketing and book promotion advice from John Kremer, author ... |
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John Kremer's Book Marketing Tip of the Week |
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Bookmarketing Limited |
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Book Marketing Works |
Book Marketing Maps - an electronic directory of special-sales buyers, customized to your particular title. |
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Book Marketing Services, India |
A specialist marketing consultants group, started in 1987 offering package of marketing and sale promotion services in the Indian market to publishers of ... |
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Sensible Solutions: Book marketing for happily published authors ... |
Sensible Solutions: Book marketing for happily published authors & publishers. |
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Book Marketing Profits |
Smart Book Marketing. How to market your book or information product cost effectively through trade shows, mail order, the internet, premiums, book reviews, ... |
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Promote a Book - How to market your book online |
Self Publishing How-To | Print on Demand Publishing | Offset Press Publishing | Getting Published | Book Marketing | E-mail Morris. |
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How to Self Publish, Market and Sell Your Own Book. Self Publishing information, tips, and resources to show you how to sell hundreds of thousands of books ... |
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Writing-and-Speaking - Book-Marketing Ezine Articles |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
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Book Marketing - High Quality Books & Gifts |
Book Marketing - Direct sellers for High Quality Discount Books, CDs, DVD and Gifts. |
www.bookmarketing.com.au |
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Amazon.com: Complete Guide to Book Marketing: Books: David Cole |
Amazon.com: Complete Guide to Book Marketing: Books: David Cole by David Cole. |
www.amazon.com |
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Amazon.com: A Simple Guide to Marketing Your Book: What an Author ... |
This refreshingly succinct handbook is the easiest way to organize your book marketing campaign. Bobbie Hurst, Book Publicist ... |
www.amazon.com |
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Sand Hill Book Marketing |
Sand Hill Book Marketing. Distribution for Small Press & Independent Publishers. Browse Titles, Submit Titles, Find Retailers, Submit Retail Locations. |
www.sandhillbooks.com |
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The independent bookstore on the web! |
Although Francine Silverman’s Book Marketing from A-Z does not go into depth in each outlined promotion, the ideas and resources offered from more than 300 ... |
www.bbotw.com |
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Author Resources: Book Marketing |
Author Resources: Book Marketing ... AuthorHouse author and humor columnist Gordon Kirkland uses public appearances as a book marketing tool. ... |
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Substance Books Inc. - Online Book Publicity, Marketing & Book ... |
Providing Web / Book Marketing Ideas & Promotional ... Receive Substance Books Inc.'s free BOOK-MARKETING NEWSLETTER designed for writers and publishers, ... |
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Publicity / Book Marketing / Bookstore / Ebooks |
Publicity, book marketing, and publisher for self publishing books as well as excellent online bookstore. |
www.virtualwordpublishing.com |
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Mega Book Marketing |
Reserve your seat at MEGA Book Marketing University before 5pm PST January 5, 2007.and you get the home study version of last year's event for free (a $349 ... |
www.megabookmarketing.com |
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Book Marketing Plan: Launch Your New Book Profitably and Confidently |
Tame all your "Should I?'s" into "To-do's"! The Sample Book Marketing Plan is 24 pages and costs $95.00; it's in PDF (Adobe Acrobat Reader) format. ... |
www.yudkin.com |
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