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3 Deadly Search Engine Marketing Sins
My inbox this week provided glaring examples of three all too common rookie search engine marketing mistakes. What you could call three deadly search engine marketing sins. Starting with
===> Inadequate Keyword Research
Hey! If you’re...
Company/Employee Handbook as Organisational Improvement Tool
Article Title: Company/Employee Handbook as Organisational Improvement Tool Author: Stephan Szugat Contact Email: info@abenetis.com Word Count: 802 Article URL: http://www.abenetis.com/encyclopedia.html Format: 65 Characters per Line Category:...
Random Whimsy: Uncensored Interview with Dan Lok
Norman Williams, publisher of "Big Money Publishing Newsletter," recently did a Q&A about me. 1 - Can you tell me about your business background? Sure, Norman. My name is Dan Lok. I've written hundreds and hundreds of unstoppable ads and...
The Entrepreneur's Text Book, Multiple Streams of Income
You have permission to publish this article electronically or in print, free of charge, as long as you do not alter it, and you must include the resource box (About The Author section) at the bottom. The Entrepreneur's Text Book, Multiple Streams...
There is Not Enough Gold, or Paper Money in this world to Buy This Spiritual Truth
What is the very highest, most abstract state of mind in which we can be? Jesus The Christ's, the only being ever with an absolute untainted concept of the truth. How could He have the truth? He is God incarnate (Isaiah 9:6). Did you know, God...
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Branding - More Than Just a Statement - A Memory Scar
Conjure up in your mind broad rolling meadows with runs of cattle or stock of some type, all discriminate by virtue of a registered brand. That's a most common and accepted understanding of branding.
You have just now used your mind to develop a picture that promises easy recall. You may not yet be aware but there's always a new secret marketing aid being developed and made available ... nearly every day of the week.
I'd be one of many that could point out who the target group is for all of these hidden treasures and industrious salespeople. But if you're reading this, then take a bow and a large step forward! You are in fact the "demand" component of the supply that's being generated.
Now what happens when you also join the ranks of the industrious? It doesn't take a whole deal of thinking to recognize that you can easily get lost in the traffic, especially if you are starting up a business of your own. Being known as an absolute is a very real way of defeating some of that traffic; not the only way but a very effective one.
Your general copy writing and headline creation tactics certainly help the cause but in a saturated market environment you need to embrace every advantage.
Exactly what then, can you do, to be noticed? Question well asked and the answer ..... consider branding yourself.
The reason branding works is that it gives individuality to the value you provide to those that come to your site. If they don't come to your site then its through your e-mails, e-zines, blogs and advertisements.
It makes folk recall your Site and perhaps even prompts them to bookmark. Do it right and they might even opt to scan for forthcoming product that carries your brand name.
You'll be far more noticeable if you can create something that settles on someone's mind. Catch the imagination of your readers, use unique or quirky themes and make that difference that magnetizes your audience.
By way of example, let me relate a branding experience using a quick story.... tangent if you will. There's a huge red rock located in the middle of Australia that was at one time known as Ayers Rock. More recently it has adopted the term Uluru.
The rock and the country around it
belong to a group of Aboriginal people called Pitjantjatjara and Yankunytjatjara.
So, the people also have been renamed and are now referred to as "Anangu" because it's easier.
These people have a history rich in story and in this case they identify the various faces of the rock using that approach.
One saga goes something like this..... A long, long time ago, in the time of the Tjukurpa, which the Aborigines call the dreamtime, the animals gave shape to a rock.
There was a young woma python, or Kuniya, that was passing by and was surprised by a group of Liru, which are venomous snakes. Kuniya, not being from that area, was affronted by the Liru who threw spears at the python and killed him.
So hard did they throw their spears that the points made holes in the rock.
The Pythons ancestor, also a Kuniya, was so angered by this that he killed one of the Liru with a stick.
So, on the west face of the rock there are holes that are said to be from the points of the Lirus' spears and on the south face of the rock, Kuniya the woma python can still be seen as a dark wavy line on Uluru.
Now the story in itself doesn't mean a whole lot but if you are ever able to visit Uluru, you will happen to find a south and a west side of the rock that now has individuality because it's been branded.
To any one else this is simply a rock but to you, you now know there exists Western and Southern rock walls that hold special understandings. These are unique and remembered even if not in the original light.
Get yourself branded and stand out from the rocks that exist in your niche marketplace.
Start with your ads, an article or two and build from that into your website. Regardless of what appearance might do to enhance any efforts, it's generally how you stick in a customer's mind that produces results.
About the Author
Dave Jones is a business promoter hoping to encourage new starters into improving their financial futures http://www.work-at-home-create-opportunities.com is his latest project to help other people make a full-time living doing part-time work from home. For more info, you can visit or contact Dave at livesupport@work-from-home-affiliate-options.com
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Book marketing and book promotion advice from John Kremer, author ... |
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John Kremer's Book Marketing Tip of the Week |
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Bookmarketing Limited |
and the consumer syndicated surveys adhoc commissions retainers how to subscribe client list expanding the market contact us · Book Marketing Society ... |
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Book Marketing Works |
Book Marketing Maps - an electronic directory of special-sales buyers, customized to your particular title. |
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Book Marketing Services, India |
A specialist marketing consultants group, started in 1987 offering package of marketing and sale promotion services in the Indian market to publishers of ... |
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Sensible Solutions: Book marketing for happily published authors ... |
Sensible Solutions: Book marketing for happily published authors & publishers. |
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Book Marketing Profits |
Smart Book Marketing. How to market your book or information product cost effectively through trade shows, mail order, the internet, premiums, book reviews, ... |
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Promote a Book - How to market your book online |
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Writing-and-Speaking - Book-Marketing Ezine Articles |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
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Book Marketing - High Quality Books & Gifts |
Book Marketing - Direct sellers for High Quality Discount Books, CDs, DVD and Gifts. |
www.bookmarketing.com.au |
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Amazon.com: Complete Guide to Book Marketing: Books: David Cole |
Amazon.com: Complete Guide to Book Marketing: Books: David Cole by David Cole. |
www.amazon.com |
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Amazon.com: A Simple Guide to Marketing Your Book: What an Author ... |
This refreshingly succinct handbook is the easiest way to organize your book marketing campaign. Bobbie Hurst, Book Publicist ... |
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Sand Hill Book Marketing |
Sand Hill Book Marketing. Distribution for Small Press & Independent Publishers. Browse Titles, Submit Titles, Find Retailers, Submit Retail Locations. |
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The independent bookstore on the web! |
Although Francine Silverman’s Book Marketing from A-Z does not go into depth in each outlined promotion, the ideas and resources offered from more than 300 ... |
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Author Resources: Book Marketing |
Author Resources: Book Marketing ... AuthorHouse author and humor columnist Gordon Kirkland uses public appearances as a book marketing tool. ... |
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Substance Books Inc. - Online Book Publicity, Marketing & Book ... |
Providing Web / Book Marketing Ideas & Promotional ... Receive Substance Books Inc.'s free BOOK-MARKETING NEWSLETTER designed for writers and publishers, ... |
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Publicity / Book Marketing / Bookstore / Ebooks |
Publicity, book marketing, and publisher for self publishing books as well as excellent online bookstore. |
www.virtualwordpublishing.com |
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Mega Book Marketing |
Reserve your seat at MEGA Book Marketing University before 5pm PST January 5, 2007.and you get the home study version of last year's event for free (a $349 ... |
www.megabookmarketing.com |
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Book Marketing Plan: Launch Your New Book Profitably and Confidently |
Tame all your "Should I?'s" into "To-do's"! The Sample Book Marketing Plan is 24 pages and costs $95.00; it's in PDF (Adobe Acrobat Reader) format. ... |
www.yudkin.com |
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