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Informative Articles

Does Your Business Need An Attitude Adjustment
First you need to: Change your attitude. I know you feel you have a good reason for feeling bad. However, instead of moaning and groaning about why me, ask yourself how you can turn the situation around. It’s better than feeling sorry for...
How to Easily Create a Search-Engine Friendly Navigation Menu For Your Website
A navigation menu is an important element of a website. A good navigation menu helps your visitors navigate through your website efficiently - in as few mouse-clicks as possible. You can think of a website navigation menu like the "Table...
How to Walk the Floor and Talk to Customers
This may seem a strange topic to introduce. Yet, it is the most under-used skill by many retail managers, but one of the most important roles in their supervision. 1. You Are the Maitre of Your Business Your role is take that of a maitre...
The 11 Best Money Saving Ideas of All Time - Part 4
At any time in history, no matter what the current state of the economy, no matter what the current trends, no matter what the unemployment rate is or where interest rates lurk, some money-saving ideas stay true. Some of you may have heard...
Why Are You Doing Everything Yourself?
When I coach my entrepreneur clients, one problem I often see is that they're not taking enough time to market and grow their business. It's not that they don't understand the value of those efforts, or they don't want to make the time. It's that...
 
Business Expansion with Ebooks

Businesses of all sizes are expanding with ebooks. An ebook is a paperless book in digital format that you can download to your computer, handheld or other reader device. It can be read by using a software program like Adobe (for .pdf formats) or Microsoft Word.

Here are several ways to expand your own business operations with ebooks.

Marketing – An ebook offers an inexpensive means of producing full-color marketing materials complete with graphics and audio components. Find good software or hire someone to help create your ebooks. Grab a digital camera and start snapping shots of your products, people using your products and services, your workers, etc. Then show off your shots, your products and describe your services with awesome power-packed presentations; web pages with interactive links for sound, visual presentations, communications (emails or forum posts) and more.

Education – When your products or services need explained, educate your prospects and clients with ebooks. Have sample or short versions available for trial offers or free downloads. Then include full-fledged detailed editions with product / service purchases. Educate with visual, sound and interactive point-and-click methods. Invite questions and feedback from recipients for improvements on future product and service development.

Communications – How many times do you get an email you with a question - the same question over and over gain it seems – that requires a book-length answer? Maybe questions like, “How do you create a basic website?” or “How can you market on a tight budget?” inspire lengthy replies. Well, now you can write one long reply, turn it


into an ebook and send it out – over and over again and free up more time for other things. AND include your own marketing information inside so that readers can look you up on the Internet, pass your information along and give others the opportunity to find you, too.

New Product – Use surveys and take polls for new product creation. Include a link to a web page with a questionnaire and free download for recipients upon completion.

Sales Reps – Arm your sales representatives with professional, top-notch full-color media / product / service information kits presented via your ebooks to share with local newspaper, radio, television and other media reps, visitors and potential clients at trade shows and other events. Set up an introductory page in your ebook, then an index where people can click and quickly find your History, Mission Statement, product and service descriptions and images, Contact information, Testimonials, etc. Then copy the ebooks to disks and CDs to distribute at events. This gives people the opportunity to learn much more about you when they have more time afterwards.

So grab your cyber-pencil or keypad and start writing! Ebooks can definitely enlarge your operations.

About the author:
This Article Was Published By Hans Hasselfors, from The Business Professional. Get the net working for you. Join a community of like-minded entrepreneurs and make your living online. Become a member of The Business Professional network:
http://www.internet-marketing-experts-online.com

 

Book marketing and book promotion advice from John Kremer, author ...
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John Kremer's Book Marketing Tip of the Week
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Bookmarketing Limited
and the consumer syndicated surveys adhoc commissions retainers how to subscribe client list expanding the market contact us · Book Marketing Society ...
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Sensible Solutions: Book marketing for happily published authors & publishers.
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Book Marketing Profits
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Promote a Book - How to market your book online
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Self Publishing Book Help. Book Promotion and Book Marketing Tips ...
How to Self Publish, Market and Sell Your Own Book. Self Publishing information, tips, and resources to show you how to sell hundreds of thousands of books ...
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Writing-and-Speaking - Book-Marketing Ezine Articles
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Book Marketing - High Quality Books & Gifts
Book Marketing - Direct sellers for High Quality Discount Books, CDs, DVD and Gifts.
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Amazon.com: Complete Guide to Book Marketing: Books: David Cole
Amazon.com: Complete Guide to Book Marketing: Books: David Cole by David Cole.
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Amazon.com: A Simple Guide to Marketing Your Book: What an Author ...
This refreshingly succinct handbook is the easiest way to organize your book marketing campaign. Bobbie Hurst, Book Publicist ...
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Sand Hill Book Marketing
Sand Hill Book Marketing. Distribution for Small Press & Independent Publishers. Browse Titles, Submit Titles, Find Retailers, Submit Retail Locations.
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The independent bookstore on the web!
Although Francine Silverman’s Book Marketing from A-Z does not go into depth in each outlined promotion, the ideas and resources offered from more than 300 ...
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Author Resources: Book Marketing
Author Resources: Book Marketing ... AuthorHouse author and humor columnist Gordon Kirkland uses public appearances as a book marketing tool. ...
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Substance Books Inc. - Online Book Publicity, Marketing & Book ...
Providing Web / Book Marketing Ideas & Promotional ... Receive Substance Books Inc.'s free BOOK-MARKETING NEWSLETTER designed for writers and publishers, ...
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Publicity / Book Marketing / Bookstore / Ebooks
Publicity, book marketing, and publisher for self publishing books as well as excellent online bookstore.
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Mega Book Marketing
Reserve your seat at MEGA Book Marketing University before 5pm PST January 5, 2007.and you get the home study version of last year's event for free (a $349 ...
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Book Marketing Plan: Launch Your New Book Profitably and Confidently
Tame all your "Should I?'s" into "To-do's"! The Sample Book Marketing Plan is 24 pages and costs $95.00; it's in PDF (Adobe Acrobat Reader) format. ...
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  • interactive charts are reinventing visual data

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  • in depth analysis of a successful niche product

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  • is it perfunctory of desultory it pays to know the difference

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