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Are You The Boss Or The Employee Of Your Business?
I remember when I was working, back in 1996, I was a totally lazy person. If my boss ordered me to do something, I listened to what he said, but in my heart, I kept complaining that I needed to find a new job with a better employer.
All I...
How Can RSS Feeds Help Your Online Business
How RSS Feeds Can Help Your Online Business? So who should I use RSS Feeds? How can it help with my online business? 1. RSS Feeds allow you to deliver your newsletter/message directly to the desktop of your subscribers and readers, BYPASSING...
How to Drive More Targeted Traffic and Sales than Mini-Sites and Gateway-Pages Combined – Anytime
Many top gurus promoted mini-sites as the cheapest and easiest way to make a profit from an affiliate program.
Nevertheless, in spite of good intentions, it’s well known that true-lasting success with the search engines, (Google, Yahoo, MSN,...
Maximize Sales and Minimize Returns with Learning Styles
In the day-to-day operation of an online business we can sometimes lose sight of what we want to achieve as opposed to how we actually go about achieving it. For us to achieve our goals of financial independence and time freedom we need to have...
The Secret to Success!
I must tell you about a rich man's son at Niagara Falls. He was an indescribable specimen of anthropologic potency. He had a skull-cap on one side of his head, with a gold tassel in the top of it, and a gold-headed cane under his arm with more...
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Five Foolproof Ways to Improve Your Web Site Sales
When you run an online home-based business, your web site is more than simply a company location. It's also your primary source of advertising and marketing. If you've noticed that sales are lagging or if you're simply looking for ideas for a site you're building, the following five tips can help you boost revenue and develop an even more successful web presence.
1) Stress Your UPS
In this case, UPS isn't referring to the delivery company. Instead, it stands for Unique Positioning Statement and it's one of the most important ingredients of your business. Your UPS is basically a statement of what sets you apart from your competition.
Think of it as an answer to the question: Why should I do business with you? You may choose to focus on service, price, or any other special feature of your business that would appeal to customers. Whichever feature you choose should be stressed in all your web site's content. Don't shy away from telling others what sets you apart.
2) Add Interactivity
Consumers are shying away from passive activities where they just sit and watch. Instead, they want to be a part of the action, so you need to give your potential customers several ways to participate at your site.
Possibilities include message boards, polls, chat rooms, and surveys. By adding these types of elements, you are giving visitors more of a reason to stick around, to return, and to recommend your site to their friends.
3) Stress Credibility
No one wants to buy a product from someone they don't trust, so building a sense of credibility with your site is crucial to your success. You can accomplish this in a number of ways:
* Adding an "About Us" section * Providing complete contact information * Offering a money back guarantee
These methods work for several reasons. An "About Us" section allows visitors to get a picture of who they will be doing business with while the contact information gives them the security of knowing they can reach someone in case there is a problem.
Furthermore, the guarantee expresses your confidence in your product and that confidence is contagious. Testimonials, client lists, and awards are also effective for building credibility.
4) Test
Everything
The problem with most unsuccessful business owners is that they jump right in to things without ever taking the time to test their site, their product, their layout, even their links. The result is that too much money is spent on things that do not work.
Any changes you make to your site need to be tested before being adopted permanently. For example, if you change your headline on your home page, compare your sales for the week of the change and the previous week.
If the numbers drop or stay about the same, go back to the drawing board. If the numbers go up, check one more week's sales numbers and if the numbers are still high, you may have a winner.
5) Provide Reasons to Return
While it may only take a visitor to your site once trip to make a purchase, you want to give them reasons to come back. Otherwise, how will they know when you add new products? The key is to continue to update your site, perhaps with articles or news, that may be of interest to your target audience.
If your site becomes one of your visitor's primary resources for the latest information on a subject they are interested in, you can be sure they will bookmark your site and come back frequently.
Also consider having a mailing list. A mailing list will allow visitors to provide you with their email addresses so that you can send them notifications of updates, specials, and changes to the site including ads and marketing materials for new products. These email messages will also provide them with a reason to come back.
When you do business online, your web site takes the place of your sales force. If it's not pulling in the numbers you had hoped for or if you've seen your numbers going down recently, you need to evaluate your site and decide where changes can and should be made.
Content, layout, graphics, even navigation all play a role in the success, or failure, of your site and your company. Don't let a small problem with your web site become the reason you go out of business.
Vishal P. Rao is the owner of http://www.home-based-business-opportunities.com - One of Internet's leading website dedicated to starting, managing and marketing a home based business.
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Amazon.com: A Simple Guide to Marketing Your Book: What an Author ... |
This refreshingly succinct handbook is the easiest way to organize your book marketing campaign. Bobbie Hurst, Book Publicist ... |
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The independent bookstore on the web! |
Although Francine Silverman’s Book Marketing from A-Z does not go into depth in each outlined promotion, the ideas and resources offered from more than 300 ... |
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Author Resources: Book Marketing |
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Providing Web / Book Marketing Ideas & Promotional ... Receive Substance Books Inc.'s free BOOK-MARKETING NEWSLETTER designed for writers and publishers, ... |
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Mega Book Marketing |
Reserve your seat at MEGA Book Marketing University before 5pm PST January 5, 2007.and you get the home study version of last year's event for free (a $349 ... |
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Book Marketing Plan: Launch Your New Book Profitably and Confidently |
Tame all your "Should I?'s" into "To-do's"! The Sample Book Marketing Plan is 24 pages and costs $95.00; it's in PDF (Adobe Acrobat Reader) format. ... |
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