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Are you getting the most out of your ebooks?
Are you getting the most out of your ebooks? by Jogena (c) copyright 2005 Caution! Handle with care! That ebook you just downloaded may be the next best thing to a winning lottery ticket. Well... maybe I'm exaggerating a bit. O. K., a lot....
Reach Web Site Goals by Understanding the Customer Decision Making Process (Part 1 of 2)
An important question to answer when creating or revising a Web site is "What are the goals of this site?" because the answer will drive your site design and marketing decisions. A good way to choose the correct goals is to think in terms of the...
The 13 Hidden Treasures of Internet Marketing
Most people get into internet marketing because it looks like a good way to make money from home. These people usually don't realize that initial sales are only a small piece of the pie. Don't be like them and miss out on all the hidden...
The Entrepreneur's Text Book, Multiple Streams of Income
You have permission to publish this article electronically or in print, free of charge, as long as you do not alter it, and you must include the resource box (About The Author section) at the bottom. The Entrepreneur's Text Book, Multiple Streams...
Top Ten Online Choices to Get Clients to Choose you Again and Again - Part 2
Did you know that 95% of coaching businesses fail because their owners don't pay enough attention to sales copy? Whether you are a professional speaker, coach, or entrepreneur, every business wants more clients. Even more, they want to entice...
 
Five Foolproof Ways to Improve Your Web Site Sales

When you run an online home-based business, your web site is more than simply a company location. It's also your primary source of advertising and marketing. If you've noticed that sales are lagging or if you're simply looking for ideas for a site you're building, the following five tips can help you boost revenue and develop an even more successful web presence.

1) Stress Your UPS

In this case, UPS isn't referring to the delivery company. Instead, it stands for Unique Positioning Statement and it's one of the most important ingredients of your business. Your UPS is basically a statement of what sets you apart from your competition.

Think of it as an answer to the question: Why should I do business with you? You may choose to focus on service, price, or any other special feature of your business that would appeal to customers. Whichever feature you choose should be stressed in all your web site's content. Don't shy away from telling others what sets you apart.

2) Add Interactivity

Consumers are shying away from passive activities where they just sit and watch. Instead, they want to be a part of the action, so you need to give your potential customers several ways to participate at your site.

Possibilities include message boards, polls, chat rooms, and surveys. By adding these types of elements, you are giving visitors more of a reason to stick around, to return, and to recommend your site to their friends.

3) Stress Credibility

No one wants to buy a product from someone they don't trust, so building a sense of credibility with your site is crucial to your success. You can accomplish this in a number of ways:

* Adding an "About Us" section * Providing complete contact information * Offering a money back guarantee

These methods work for several reasons. An "About Us" section allows visitors to get a picture of who they will be doing business with while the contact information gives them the security of knowing they can reach someone in case there is a problem.

Furthermore, the guarantee expresses your confidence in your product and that confidence is contagious. Testimonials, client lists, and awards are also effective for building credibility.

4) Test


Everything

The problem with most unsuccessful business owners is that they jump right in to things without ever taking the time to test their site, their product, their layout, even their links. The result is that too much money is spent on things that do not work.

Any changes you make to your site need to be tested before being adopted permanently. For example, if you change your headline on your home page, compare your sales for the week of the change and the previous week.

If the numbers drop or stay about the same, go back to the drawing board. If the numbers go up, check one more week's sales numbers and if the numbers are still high, you may have a winner.

5) Provide Reasons to Return

While it may only take a visitor to your site once trip to make a purchase, you want to give them reasons to come back. Otherwise, how will they know when you add new products? The key is to continue to update your site, perhaps with articles or news, that may be of interest to your target audience.

If your site becomes one of your visitor's primary resources for the latest information on a subject they are interested in, you can be sure they will bookmark your site and come back frequently.

Also consider having a mailing list. A mailing list will allow visitors to provide you with their email addresses so that you can send them notifications of updates, specials, and changes to the site including ads and marketing materials for new products. These email messages will also provide them with a reason to come back.

When you do business online, your web site takes the place of your sales force. If it's not pulling in the numbers you had hoped for or if you've seen your numbers going down recently, you need to evaluate your site and decide where changes can and should be made.

Content, layout, graphics, even navigation all play a role in the success, or failure, of your site and your company. Don't let a small problem with your web site become the reason you go out of business. Vishal P. Rao is the owner of http://www.home-based-business-opportunities.com - One of Internet's leading website dedicated to starting, managing and marketing a home based business.

 

Book marketing and book promotion advice from John Kremer, author ...
Promoting Your Books: Book marketing and book promotion tips for book authors, book publishers, self-publishing authors, POD authors, and e-book publishers ...
www.bookmarket.com
 
John Kremer's Book Marketing Tip of the Week
Archives of the weekly Book Marketing Tips of the Week and Internet Marketing Tips of the Week. Learn how to sell more books, tapes, and other products.
www.bookmarket.com
 
Bookmarketing Limited
and the consumer syndicated surveys adhoc commissions retainers how to subscribe client list expanding the market contact us · Book Marketing Society ...
www.bookmarketing.co.uk
 
Book Marketing Works
Book Marketing Maps - an electronic directory of special-sales buyers, customized to your particular title.
www.bookmarketingworks.com
 
Book Marketing Services, India
A specialist marketing consultants group, started in 1987 offering package of marketing and sale promotion services in the Indian market to publishers of ...
www.bookmarketing.org
 
Sensible Solutions: Book marketing for happily published authors ...
Sensible Solutions: Book marketing for happily published authors & publishers.
www.happilypublished.com
 
Book Marketing Profits
Smart Book Marketing. How to market your book or information product cost effectively through trade shows, mail order, the internet, premiums, book reviews, ...
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Promote a Book - How to market your book online
Self Publishing How-To | Print on Demand Publishing | Offset Press Publishing | Getting Published | Book Marketing | E-mail Morris.
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Self Publishing Book Help. Book Promotion and Book Marketing Tips ...
How to Self Publish, Market and Sell Your Own Book. Self Publishing information, tips, and resources to show you how to sell hundreds of thousands of books ...
www.inktreemarketing.com
 
Writing-and-Speaking - Book-Marketing Ezine Articles
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
Book Marketing - High Quality Books & Gifts
Book Marketing - Direct sellers for High Quality Discount Books, CDs, DVD and Gifts.
www.bookmarketing.com.au
 
Amazon.com: Complete Guide to Book Marketing: Books: David Cole
Amazon.com: Complete Guide to Book Marketing: Books: David Cole by David Cole.
www.amazon.com
 
Amazon.com: A Simple Guide to Marketing Your Book: What an Author ...
This refreshingly succinct handbook is the easiest way to organize your book marketing campaign. Bobbie Hurst, Book Publicist ...
www.amazon.com
 
Sand Hill Book Marketing
Sand Hill Book Marketing. Distribution for Small Press & Independent Publishers. Browse Titles, Submit Titles, Find Retailers, Submit Retail Locations.
www.sandhillbooks.com
 
The independent bookstore on the web!
Although Francine Silverman’s Book Marketing from A-Z does not go into depth in each outlined promotion, the ideas and resources offered from more than 300 ...
www.bbotw.com
 
Author Resources: Book Marketing
Author Resources: Book Marketing ... AuthorHouse author and humor columnist Gordon Kirkland uses public appearances as a book marketing tool. ...
www.authorhouse.com
 
Substance Books Inc. - Online Book Publicity, Marketing & Book ...
Providing Web / Book Marketing Ideas & Promotional ... Receive Substance Books Inc.'s free BOOK-MARKETING NEWSLETTER designed for writers and publishers, ...
www.substancebooks.com
 
Publicity / Book Marketing / Bookstore / Ebooks
Publicity, book marketing, and publisher for self publishing books as well as excellent online bookstore.
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Mega Book Marketing
Reserve your seat at MEGA Book Marketing University before 5pm PST January 5, 2007.and you get the home study version of last year's event for free (a $349 ...
www.megabookmarketing.com
 
Book Marketing Plan: Launch Your New Book Profitably and Confidently
Tame all your "Should I?'s" into "To-do's"! The Sample Book Marketing Plan is 24 pages and costs $95.00; it's in PDF (Adobe Acrobat Reader) format. ...
www.yudkin.com
 
 

 
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