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How To Get The Press To Come To You

REPRINT GUIDELINES
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You are free to publish the following article in it's entirety in your eZine or on your website. Our only
condition is that you MUST keep the information about the author,(c) notice and resource box at the end intact.
Please let us know when you use an article by sending us an email... mailto:howto@leanmarketingpress.com
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Word Count: 579
Character Width: 60
Resource Box: Get Noticed eBook / Paula Gardner

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How To Get The Press To Come To You

- by Paula Gardner

(c) Paula Gardner. All Rights Reserved.
http://www.BookShaker.com

===========================================================

Have you ever noticed how the same people’s names always
seem to appear in magazines and newspapers articles which
quote them as a source of info and advice on their own
particular subject, whether it is web functionality and
design, cosmetic surgery or investment banking?

They don’t just get there by accident. They, or their PR
Company, have put in a pretty concerted effort to become an
expert in their field. And here’s how you can become one
too...

1. Your first step is to define your niche. Don’t just
choose the whole of your industry. Choosing a particular
area that has relevance for people’s lives (or their money!)
means that you will be more appealing to a journalist or
editor. For instance if you are a life coach choosing one
area of coaching (say helping people find a new job) is
going to be more successful than trying to set yourself up
as an expert on everything. Likewise if you deal with
investing people’s money, talking about investing for your
children’s education and further education will bring you
better results as specific situations and articles will
bring you into the mind of the journalists.

2. Get your press release written – who you are and what you
do should be summed up clearly and precisely. If you can’t
handle writing a press release get hold of a copywriter or
contact me for details of my press release writing service.
Make sure it has a vibrant and attention grabbing first
paragraph as many journalists are too pressed for time to
read beyond it.

3. Identify your target publications. This might involve
some research into what your potential clients read, watch
and check out on-line. Don’t be distracted by the thought of
getting into gorgeous glossies or huge


consumer publications
if your clients are more likely to be swayed by something
they read in the trade press. Focus.

3. Sort out your press release (or get me to do it for you!)
and send it, together with your tip of the month/week on
investments, caring for your teeth, getting new clients, or
whatever your particular niche may be. Experts have to be
adept at putting difficult ideas and concepts into layman’s
language so keep tips practical and easy to read. When
sending to journalists keep it in the body of an email, no
attachments, no fancy pictures or logos.

4. Make a date in your diary to send a new one out every
month/week. Don’t forget to include your press release at
the same time.

5. Make sure you have your extras (photograph, biography,
logo) ready to go at all times if requested by a journalist.

6. Give the press a valid number, possibly even your mobile,
where it’s going to be easy for them to reach you without
having to navigate switchboards or assistants.

7. Don’t forget radio. Even if you think that you’re
unlikely to reach a large number of your potential clients
by appearing on a particular show (and you can usually do
this from home or the office if time is a problem), it’s
great to be able to say “as heard on..” and it’s good
practical media practice for you. Finally, even though your
clients may not be listening, potential press contacts often
are!

8. Advertise the fact that you are available for media
comments and articles in as many places as possible – on
your website, on your business card, in your email signature
- and use your published tips to create a portfolio (both
online and in a nice funky folder!) to further enhance your
reputation as an expert.

=======================================================
Boost Your Small Business Profile In 30 Days Or Less?
Learn to get high-profile exposure on a low-profile
budget when you read the "Get Noticed" Workbook...
http://www.bookshaker.com/product_info.php?products_id=37
========================================================

KEYWORDS
do your own pr, pr,diy pr campaign,do your pr,pr campaign,
public relations,diypr,paula gardner,uk pr book,networking

About the Author

PR consultant Paula Gardner has over 12 years experience in PR and trains business owners in doing their own PR
through her courses and training programmes. Learn how to do your own PR in her book, Get Noticed: How To Boost
Your Small Business Profile In 30 Days Or Less...
http://www.bookshaker.com/product_info.php?products_id=37

 

Book marketing and book promotion advice from John Kremer, author ...
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Sensible Solutions: Book marketing for happily published authors & publishers.
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Book Marketing Profits
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www.bookmarketingprofits.com
 
Promote a Book - How to market your book online
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ezinearticles.com
 
Book Marketing - High Quality Books & Gifts
Book Marketing - Direct sellers for High Quality Discount Books, CDs, DVD and Gifts.
www.bookmarketing.com.au
 
Amazon.com: Complete Guide to Book Marketing: Books: David Cole
Amazon.com: Complete Guide to Book Marketing: Books: David Cole by David Cole.
www.amazon.com
 
Amazon.com: A Simple Guide to Marketing Your Book: What an Author ...
This refreshingly succinct handbook is the easiest way to organize your book marketing campaign. Bobbie Hurst, Book Publicist ...
www.amazon.com
 
Sand Hill Book Marketing
Sand Hill Book Marketing. Distribution for Small Press & Independent Publishers. Browse Titles, Submit Titles, Find Retailers, Submit Retail Locations.
www.sandhillbooks.com
 
The independent bookstore on the web!
Although Francine Silverman’s Book Marketing from A-Z does not go into depth in each outlined promotion, the ideas and resources offered from more than 300 ...
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Author Resources: Book Marketing
Author Resources: Book Marketing ... AuthorHouse author and humor columnist Gordon Kirkland uses public appearances as a book marketing tool. ...
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Substance Books Inc. - Online Book Publicity, Marketing & Book ...
Providing Web / Book Marketing Ideas & Promotional ... Receive Substance Books Inc.'s free BOOK-MARKETING NEWSLETTER designed for writers and publishers, ...
www.substancebooks.com
 
Publicity / Book Marketing / Bookstore / Ebooks
Publicity, book marketing, and publisher for self publishing books as well as excellent online bookstore.
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Mega Book Marketing
Reserve your seat at MEGA Book Marketing University before 5pm PST January 5, 2007.and you get the home study version of last year's event for free (a $349 ...
www.megabookmarketing.com
 
Book Marketing Plan: Launch Your New Book Profitably and Confidently
Tame all your "Should I?'s" into "To-do's"! The Sample Book Marketing Plan is 24 pages and costs $95.00; it's in PDF (Adobe Acrobat Reader) format. ...
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