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Battle Of The Hostings
There are literally thousands of hosting solutions on the internet right now, from the free ones at www.geocities.com to the ones who charge you an arm and a leg. After filtering out the sharks, the copy cats & other crap, finally I have...
Fight For Online Visibility
Would you like to prevent Internet users from visiting your website? You may feel that you're asked a silly question. But then think about why so many investors are silently watching how their web projects are doomed to invisibility from the...
Improve Your Business "RQ" for Improved Profits
How's Your Company "RQ"? (Reputation Quotient) Phil McCutchen Marketing Manager, VCG, Inc. In light of recent corporate scandals, from Enron and Global Crossing to those of once trustworthy mutual funds, is it any wonder that more people are...
“Improve Your Email’s Deliverability“
With SPAM accounting for over 50% of the email that is delivered to our inboxes many corporations and ISPs have implemented solutions to deal with this growing problem. SPAM filters, IP blocking, domain blocking, and legislation are in place,...
Marketing Your Product as Everything, Often Does Nothing
Marketing Your Product as Everything, Often Does Nothing By Matthew Yubas A common marketing mistake I see over and over is trying to sell a product as a multi-purpose solution. A product that can do many different tasks usually doesn’t do any one...
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Is Your Business Idea Feasible?
Is Your Business Idea Feasible? By Darrin F. Coe, MA 10/26/04
So you have a love for business, have a talent or skill you’re passionate about, and believe you’ve come up with a great business idea? Before you push forward you should consider doing a feasibility study to see whether you’re business idea is worth your time; whether you should just dump the idea; or whether you can modify your idea and make it profitable.
Study a specific business. – If you can spend some time working for a business that your idea closely resembles this is a great way to develop an idea of feasibility – If the business is regulated, the regulatory agency will have public records that you can study – If you have friends in the business ask them if you can spend a day at work with them or spend some time interviewing them.
== sidebar == you perform a feasibility study to determine how much a project will cost and if it can be profitable. You gather facts, and add intuition. == sidebar ==
Your feasibility study should include a location study – consider where it is – consider rent vs. purchase – consider traffic – consider possible
renovation and remodel costs a competition study – consider how they could improve their location and costs involved – study their product/service and what costs might be involved in improving different aspects such as – delivery and distribution – quality – marketing presentation – what’s the competition’s unique selling point and can you improve it? – what would be potential costs for the improvements and can you sell the improvements for a profit?
-- A feasibility study should produce accurate information concerning the potential costs for rent, taxes, utilities, licenses, advertising, renovation/remodeling, and labor if you dig deep enough. -- All of this information will prove vital to you when it comes time to produce your business plan and pursue financing for your project. You’ll have good numbers to make financial and marketing projections in a pro forma manner. – Take the time to study business idea feasibility it will prove a powerful tool for success.
About the Author
Darrin Coe is a weekly columnist and author of the ebook, Micro Loans: Finance Your Dreams available at http://dcoe1.tripod.com/microfinance
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