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10 Tips for Effective Email Sales Letters
1. Write Your Objective - Before you write your sales letter, write down your marketing objective. Is it to generate inquiries about your products? Is it attract subscribers to your ezine? Is it to find a joint venture partner? Having an...
GatheringTrade Show Leads the Smart Way
by Rick Hendershot, Tradeshow-display-experts.com This article was originally published at Trade Show Tips . The most tried and true method of gathering leads at your trade show or special event is the business-card-in-the-fish-bowl method....
How To Find Ideas For Creating Your Own Profitable Products
(c) 2004 Charles Kangethe
In this Article we look at the third competitive advantage of successful Internet Marketers - Creating Products.
The main problem with creating products is not in the build process, but rather in the "Ideas...
The REAL TRUTH on choosing an eBook Compiler
What is an eBook compiler?
You've written and revised your ebook, hired an artist who has produced outstanding graphics, and now you're ready to actually put together your ebook. What you need to make an ebook is software called an ebook...
Web Traffic Wonder: Are You Using This Free List Building Tool?
Yes, if need more web traffic, this free list building tool could be a painless way to steadily build more prospects, more web traffic, and more income. If you are in business for the long haul and have the guts to persevere... If you could...
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Lifetime Value Online?
In "Big Time Banner Advertising," we discuss the importance of establishing an acceptable level of return for your promotional investments. This number becomes the criteria for what is deemed a success and what is deemed a failure. How you determine this number is not only critical to the success of your advertising efforts, it's also critical to the ongoing success of your business in general. Many dot-coms make the mistake of using a "lifetime value of a customer" calculation to determine their success criteria. They estimate how many purchases a customer may make from them over a long period of time. Then they calculate how much profit will be contained in all of these purchases. They will then use this "lifetime value" figure to determine how much they are willing to spend to acquire this customer. This is how some of these dot-coms can rationalize spending nearly $100 in promotional dollars for every unique customer buying $20 worth of books or CDs. Do lifetime value calculations even make sense in an environment where "switching" is so easy? In the online business environment, it's very easy for your customers to simply click away to a better deal or a more appealing offer. Online, there are fewer opportunities for true customer lock-in. Sure, our customers have a certain level of familiarity with us that helps gain their loyalty. And, we may also offer our customers rewards or incentives to encourage their loyalty. But when compared to an offline lock-in such as the location of your nearest grocery store, these types of
online lock-in are clearly far more fragile. Many online businesses find themselves in serious trouble when they acquire customers based on a lifetime value calculation that simply never materializes as their customers click away to the latest deal of the day. In "Big Time Banner Advertising," it is recommended that a cost-per-order target be used instead of lifetime value. A cost-per-order or CPO target simply allows you to treat each order as a one-time event. By setting a CPO target, there is no guesswork as to what a customer may be worth to you in the future - you know exactly what customers are worth on a per-order basis. For example, based on your product margins and average order size, you may determine that $5 is the most you can pay for each order while still meeting your business objectives. This number becomes the CPO target for your marketing efforts. Marketing efforts that achieve this target CPO or better are "keepers" while those that don't get killed. A banner ad that costs $1000 and drives 250 orders is a keeper. A newsletter ad that costs $100 and drives 5 orders doesn't get renewed. By using CPO targets, you are relying less on "what may be" and relying more on "what is" to make your marketing and advertising efforts more efficient, effective, and profitable. I hope this helps in your future marketing decisions.
About the Author
David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.
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Book marketing and book promotion advice from John Kremer, author ... |
Promoting Your Books: Book marketing and book promotion tips for book authors, book publishers, self-publishing authors, POD authors, and e-book publishers ... |
www.bookmarket.com |
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John Kremer's Book Marketing Tip of the Week |
Archives of the weekly Book Marketing Tips of the Week and Internet Marketing Tips of the Week. Learn how to sell more books, tapes, and other products. |
www.bookmarket.com |
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Bookmarketing Limited |
and the consumer syndicated surveys adhoc commissions retainers how to subscribe client list expanding the market contact us · Book Marketing Society ... |
www.bookmarketing.co.uk |
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Book Marketing Works |
Book Marketing Maps - an electronic directory of special-sales buyers, customized to your particular title. |
www.bookmarketingworks.com |
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Book Marketing Services, India |
A specialist marketing consultants group, started in 1987 offering package of marketing and sale promotion services in the Indian market to publishers of ... |
www.bookmarketing.org |
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Sensible Solutions: Book marketing for happily published authors ... |
Sensible Solutions: Book marketing for happily published authors & publishers. |
www.happilypublished.com |
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Book Marketing Profits |
Smart Book Marketing. How to market your book or information product cost effectively through trade shows, mail order, the internet, premiums, book reviews, ... |
www.bookmarketingprofits.com |
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Promote a Book - How to market your book online |
Self Publishing How-To | Print on Demand Publishing | Offset Press Publishing | Getting Published | Book Marketing | E-mail Morris. |
www.fonerbooks.com |
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Self Publishing Book Help. Book Promotion and Book Marketing Tips ... |
How to Self Publish, Market and Sell Your Own Book. Self Publishing information, tips, and resources to show you how to sell hundreds of thousands of books ... |
www.inktreemarketing.com |
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Writing-and-Speaking - Book-Marketing Ezine Articles |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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Book Marketing - High Quality Books & Gifts |
Book Marketing - Direct sellers for High Quality Discount Books, CDs, DVD and Gifts. |
www.bookmarketing.com.au |
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Amazon.com: Complete Guide to Book Marketing: Books: David Cole |
Amazon.com: Complete Guide to Book Marketing: Books: David Cole by David Cole. |
www.amazon.com |
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Amazon.com: A Simple Guide to Marketing Your Book: What an Author ... |
This refreshingly succinct handbook is the easiest way to organize your book marketing campaign. Bobbie Hurst, Book Publicist ... |
www.amazon.com |
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Sand Hill Book Marketing |
Sand Hill Book Marketing. Distribution for Small Press & Independent Publishers. Browse Titles, Submit Titles, Find Retailers, Submit Retail Locations. |
www.sandhillbooks.com |
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The independent bookstore on the web! |
Although Francine Silverman’s Book Marketing from A-Z does not go into depth in each outlined promotion, the ideas and resources offered from more than 300 ... |
www.bbotw.com |
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Author Resources: Book Marketing |
Author Resources: Book Marketing ... AuthorHouse author and humor columnist Gordon Kirkland uses public appearances as a book marketing tool. ... |
www.authorhouse.com |
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Substance Books Inc. - Online Book Publicity, Marketing & Book ... |
Providing Web / Book Marketing Ideas & Promotional ... Receive Substance Books Inc.'s free BOOK-MARKETING NEWSLETTER designed for writers and publishers, ... |
www.substancebooks.com |
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Publicity / Book Marketing / Bookstore / Ebooks |
Publicity, book marketing, and publisher for self publishing books as well as excellent online bookstore. |
www.virtualwordpublishing.com |
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Mega Book Marketing |
Reserve your seat at MEGA Book Marketing University before 5pm PST January 5, 2007.and you get the home study version of last year's event for free (a $349 ... |
www.megabookmarketing.com |
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Book Marketing Plan: Launch Your New Book Profitably and Confidently |
Tame all your "Should I?'s" into "To-do's"! The Sample Book Marketing Plan is 24 pages and costs $95.00; it's in PDF (Adobe Acrobat Reader) format. ... |
www.yudkin.com |
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