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How to write more powerful brochures, leaflets and catalogs
Probably the most interesting thing about brochures and leaflets is that they’re seldom read in what we’ve come to know as the right order – as you would read a book. Rather in the same way that many people read magazines in dentists’ waiting...
Innovation Makes Leaders
Basically what innovation does is making your business unique and often more progressive in its development.
Looking deeper at positive influence of innovation allows us to notice clear tendency from business stagnation to rapid development...
No-Holds-Barred Conversation with Dan Lok - Part 1
Question: If you were starting out and had no references or a substantial resume, how would you go about finding paying customers for your services?
To answer your question, I'll assume you're a junior copywriter or marketing...
The Pros and Cons To Starting Your Very Own Online Ebook Store
Discover if starting up an online ebook store is the business opportunity you've been waiting for.
If you’ve ever considered to start an online ebook store, but for any reason have been hesitant to do so because your not certain...
The Work-from-home Fashion Primer
Last week, I reported how writers, stay-at-home parents and online marketing geeks had chosen careers as hermits:
http://www.thehappyguy.com/hermit.html
Thousands of work-from-home hermits responded, confessing that they were wearing...
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Passive Income from Booklets and Special Reports
"Booklets." "Special reports." These words sound pretty
insignificant, don't they? But the results you achieve with
these little collections of useful information can be
anything but small and limited.
They don't cost much energy or money to produce, but
booklets and special reports can bring you the following
kinds of results:
* A big burst of extra money, or a steady stream of revenue
for years, as you prefer - some items have earned as much as
half a million to a million dollars for their authors!
* A valuable list of people interested in your topic, to
rent out or use yourself for sales of more expensive
products and services
* Possibilities for translations and bulk sales - i.e.,
greater exposure and income
* Content that you can resell in other formats, such as
audio or video tapes, articles, books, subscription Web
sites
* An inexpensive means of testing the waters for bigger
products
* A method of making an end run around the editorial
gatekeepers at magazines and book publishers
* An easy, inexpensive entry into the highly profitable
information business
* Additional opportunities such as speaking engagements,
consulting, audiotape possibilities, magazine articles, book
contracts and business partnerships
Compared with some other vehicles for selling information,
booklets and special reports have these advantages:
* So long as you have a computer and either a high-end word-
processing program or a desktop design program, you don't
need additional equipment to create these products.
* Most people will not need to hire a producer or designer
in order to create a salable product.
* You don't need the space or advance investment to stock
inventory, but can instead create booklets and special
reports on demand, as people send in money. Hence you can
get started with an outlay of less than $10. Truly!
* You can change or update the contents of your booklets and
special reports immediately, as circumstances warrant. This
enables you to scoop monthly magazines and books, which have
lead times of three months to one year.
* Although your
information must be up-to-date, useful and
valid, it needn't offer content that no one else has.
Buyers pay for booklets and special reports primarily to
have information in a handy, easily digestible form.
* You don't need high-level communication skills to produce
salable booklets, although I do recommend that you take
steps to ensure proper spelling, punctuation and grammar.
* Unlike newsletters, you don't commit yourself to future
issues on into the future.
* You don't need to convince editors that you and your idea
merit space in their publishing program. Buyers deal with
you directly.
* Your profit margin is high - a booklet selling for $5.00
might cost you $.10 to produce, while a special report
selling for $95 might cost nothing other than the labor that
went into it.
To be fair, let me list some disadvantages of booklets and
special reports, compared with other information products:
* They don't last anywhere as long as books, audios or
videos and don't look impressive on a buyer's bookshelf.
* They can't contain as much of your personality as an
audiotape or video.
* As one-shots, they have less impact over time with each
buyer than a newsletter.
* Since they're self-produced, they don't serve as much of a
credential, although they can do an excellent job of proving
that you know your stuff.
* They don't make it into public libraries very often,
compared to information in other formats.
* Since they need to be practical and snappy, they can't
provide an outlet for the full range of your creative
talents.
All in all, however, booklets and special reports are easy
to write and can easily generate a stream of extra revenue
not requiring your time and attention once everything's set
up. This passive income can become plentiful indeed!
About the Author
The above is excerpted from "Profiting from Booklets and
Special Reports" by Marcia Yudkin, available from
http://www.yudkin.com/bookletsreports.htm . Marcia Yudkin
is the author of 11 books, including
Persuading on Paper and Poor Richard's Web Site Marketing
Makeover.
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| Sand Hill Book Marketing. Distribution for Small Press & Independent Publishers. Browse Titles, Submit Titles, Find Retailers, Submit Retail Locations. |
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| Mega Book Marketing |
| Reserve your seat at MEGA Book Marketing University before 5pm PST January 5, 2007.and you get the home study version of last year's event for free (a $349 ... |
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| Book Marketing Plan: Launch Your New Book Profitably and Confidently |
| Tame all your "Should I?'s" into "To-do's"! The Sample Book Marketing Plan is 24 pages and costs $95.00; it's in PDF (Adobe Acrobat Reader) format. ... |
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