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Choosing an eBook Compiler
What is an eBook compiler?
You've written and revised your ebook, hired an artist
who has produced outstanding graphics, and now you're
ready to actually put together your ebook. What you
need to make an ebook is software called an ebook
...
Four Easy Ways to Get a Book Written (Especially If You Don't Like to Write)
Becoming an author is probably a lot easier than you think. It’s time to get that book out of your head and onto the printed page. Ready? Boot out your excuses. Here’s how to do it. Method One: Think Quality, Not Quantity. To be classified as a...
Success From Failure Is As Simple As Focus, Plan, Execute
You excitedly signed up for that pre-made money generating website you saw in a popbehind window. You signed up for the affiliate IDs. You set up your autoresponder and signed up for several “traffic generators”. You read the writings of all the...
The Extra Income Checks
Do you have the characteristics to make EXTRA INCOME? It takes certain attributes to run a successful extra income program. You must ask yourself if you are cut out for it. No GURU can do it for you. You have to want it badly enough and then go...
VC Secrets: What the Business Plan Books Don't Tell You
VC Secrets: What the Business Plan Books Don't Tell You By William F.(Bill) McCready, www.VenturePlan.com Most business plan books and software do a thorough job of teaching you to describe your business from an entrepreneur's perspective,...
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Passive Income from Booklets and Special Reports
"Booklets." "Special reports." These words sound pretty
insignificant, don't they? But the results you achieve with
these little collections of useful information can be
anything but small and limited.
They don't cost much energy or money to produce, but
booklets and special reports can bring you the following
kinds of results:
* A big burst of extra money, or a steady stream of revenue
for years, as you prefer - some items have earned as much as
half a million to a million dollars for their authors!
* A valuable list of people interested in your topic, to
rent out or use yourself for sales of more expensive
products and services
* Possibilities for translations and bulk sales - i.e.,
greater exposure and income
* Content that you can resell in other formats, such as
audio or video tapes, articles, books, subscription Web
sites
* An inexpensive means of testing the waters for bigger
products
* A method of making an end run around the editorial
gatekeepers at magazines and book publishers
* An easy, inexpensive entry into the highly profitable
information business
* Additional opportunities such as speaking engagements,
consulting, audiotape possibilities, magazine articles, book
contracts and business partnerships
Compared with some other vehicles for selling information,
booklets and special reports have these advantages:
* So long as you have a computer and either a high-end word-
processing program or a desktop design program, you don't
need additional equipment to create these products.
* Most people will not need to hire a producer or designer
in order to create a salable product.
* You don't need the space or advance investment to stock
inventory, but can instead create booklets and special
reports on demand, as people send in money. Hence you can
get started with an outlay of less than $10. Truly!
* You can change or update the contents of your booklets and
special reports immediately, as circumstances warrant. This
enables you to scoop monthly magazines and books, which have
lead times of three months to one year.
* Although your
information must be up-to-date, useful and
valid, it needn't offer content that no one else has.
Buyers pay for booklets and special reports primarily to
have information in a handy, easily digestible form.
* You don't need high-level communication skills to produce
salable booklets, although I do recommend that you take
steps to ensure proper spelling, punctuation and grammar.
* Unlike newsletters, you don't commit yourself to future
issues on into the future.
* You don't need to convince editors that you and your idea
merit space in their publishing program. Buyers deal with
you directly.
* Your profit margin is high - a booklet selling for $5.00
might cost you $.10 to produce, while a special report
selling for $95 might cost nothing other than the labor that
went into it.
To be fair, let me list some disadvantages of booklets and
special reports, compared with other information products:
* They don't last anywhere as long as books, audios or
videos and don't look impressive on a buyer's bookshelf.
* They can't contain as much of your personality as an
audiotape or video.
* As one-shots, they have less impact over time with each
buyer than a newsletter.
* Since they're self-produced, they don't serve as much of a
credential, although they can do an excellent job of proving
that you know your stuff.
* They don't make it into public libraries very often,
compared to information in other formats.
* Since they need to be practical and snappy, they can't
provide an outlet for the full range of your creative
talents.
All in all, however, booklets and special reports are easy
to write and can easily generate a stream of extra revenue
not requiring your time and attention once everything's set
up. This passive income can become plentiful indeed!
About the Author
The above is excerpted from "Profiting from Booklets and
Special Reports" by Marcia Yudkin, available from
http://www.yudkin.com/bookletsreports.htm . Marcia Yudkin
is the author of 11 books, including
Persuading on Paper and Poor Richard's Web Site Marketing
Makeover.
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