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5 Things Every Internet Marketer Must Learn From Mail Order To Increase Their Profits Now!
Understanding that the Internet is another vehicle for direct response marketing can potentially make you rich! It's true. Not many people actually 'get it'. Information marketing has much in common with the 'old school' mail order...
Affiliate Prescription: How to Prevent 'Sudden Earnings Collapse'
What would you do if your affiliate earnings suddenly dropped from $50,000 per month to $2,000 per month; or from $2,000 per month to absolutely no income at all? How would you pay your super-sized mortgage and auto loans? Never mind...
Are you getting the most out of your ebooks?
Are you getting the most out of your ebooks? by Jogena (c) copyright 2005 Caution! Handle with care! That ebook you just downloaded may be the next best thing to a winning lottery ticket. Well... maybe I'm exaggerating a bit. O. K., a lot....
How to Create Sizzling Speech and Book Titles
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What Is YOUR Excuse For Failing?
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Seven Preparations for Writing a Business Plan

Writing a business plan is a daunting task. If you do not know that by now, you will discover that soon after you have read your first set of instructions for writing a plan. While each of these preparations will require much of your time and efforts, they will help to make the writing of your business plan easier.

Writing your own plan is best because you probably have superior knowledge of your product, your target market and your own capabilities. Eventually, when you are required to defend your plan, you will be better informed of its contents and its rationale. If you engage someone else to write your business plan, you will still have to supply much of the following information anyway.

1. Enter an outline in your wordprocessor. You can copy excerpts from books, online searches or pamphlets from government agencies. Finding appropriate content for your venture could take quite a bit of time. It's a good start for overcoming inertia, it provides places to record information as it is gathered and your outline can become your planning and control file.

2. Begin collecting contact details for all your references: data sources, business plan writing instructions, resource persons, online sites, libraries, bookstores, etc. The more -- the better. Exercise caution if you think your idea is hot for a local and limited market. Reveal your concept and your research only to a trusted few. Someone with similar attributes and skills with access to more money could beat you to an exclusive market share. In my business classes there was always, at least, one student accepting my offer to submit the weekly submissions in a plain kraft envelope.

3. Establish formats and content for appendices such as floor plans, schedules and product details that could be time consuming to gather into an appropriate presentation.

4. Gather industry data. Lenders and investors have access to


financial ratios. Ratios are difficult or costly to obtain for some types of businesses. Sample financial statements are more easily found. So, find several that have revenues and expenditures similar to your venture and calculate averages for your own ratios. Gathering extensive marketing information on your potential competitors and for your target market requires a lot of preparatory work. Your readers will expect your data to be cross-referenced and full explanations for any abnormal ranges. If your research requires you to have Standard Industrial Codes (SIC) get them at http://www.osha.gov/pls/imis/sicsearch.html or http://www.census.gov/epcd/www/naics.html.

5. Perform "what-if" experiments on spreadsheets to find the best presentations of tables and charts for cashflow projections, break-even estimates, product life cycle, market segmentation, implementation schedules, training programs and all the other ingredients ensuring the success of your venture. Accuracy and readability improve with each reiteration or rewrite.

6. Begin your networking by joining and attending appropriate associations and trade fairs. Ask about or just listen to the many problems being shared. Arrange meetings with as many people you know who are familiar with businesses similar to your venture.

7. Meet with a lender or investor for advice. Try to determine their expectations for your venture and for the content of your plan. Ask for any booklets and their networking suggestions. Do the same with experienced borrowers.

You will appreciate the benefits from your due diligence on these preparations. May the writing of your business plan be less daunting. I wish I could tell you it will be a "piece of cake."

About the Author

Gerry added practical wisdom to his college and univeristy courses by owning and operating small businesses. That wisdom is now online at
http://www.UncleMaxSays.com

 

Book marketing and book promotion advice from John Kremer, author ...
Promoting Your Books: Book marketing and book promotion tips for book authors, book publishers, self-publishing authors, POD authors, and e-book publishers ...
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John Kremer's Book Marketing Tip of the Week
Archives of the weekly Book Marketing Tips of the Week and Internet Marketing Tips of the Week. Learn how to sell more books, tapes, and other products.
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Bookmarketing Limited
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Promote a Book - How to market your book online
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Book Marketing - High Quality Books & Gifts
Book Marketing - Direct sellers for High Quality Discount Books, CDs, DVD and Gifts.
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Amazon.com: Complete Guide to Book Marketing: Books: David Cole
Amazon.com: Complete Guide to Book Marketing: Books: David Cole by David Cole.
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Amazon.com: A Simple Guide to Marketing Your Book: What an Author ...
This refreshingly succinct handbook is the easiest way to organize your book marketing campaign. Bobbie Hurst, Book Publicist ...
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Sand Hill Book Marketing
Sand Hill Book Marketing. Distribution for Small Press & Independent Publishers. Browse Titles, Submit Titles, Find Retailers, Submit Retail Locations.
www.sandhillbooks.com
 
The independent bookstore on the web!
Although Francine Silverman’s Book Marketing from A-Z does not go into depth in each outlined promotion, the ideas and resources offered from more than 300 ...
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Author Resources: Book Marketing
Author Resources: Book Marketing ... AuthorHouse author and humor columnist Gordon Kirkland uses public appearances as a book marketing tool. ...
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Substance Books Inc. - Online Book Publicity, Marketing & Book ...
Providing Web / Book Marketing Ideas & Promotional ... Receive Substance Books Inc.'s free BOOK-MARKETING NEWSLETTER designed for writers and publishers, ...
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Publicity / Book Marketing / Bookstore / Ebooks
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Mega Book Marketing
Reserve your seat at MEGA Book Marketing University before 5pm PST January 5, 2007.and you get the home study version of last year's event for free (a $349 ...
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Book Marketing Plan: Launch Your New Book Profitably and Confidently
Tame all your "Should I?'s" into "To-do's"! The Sample Book Marketing Plan is 24 pages and costs $95.00; it's in PDF (Adobe Acrobat Reader) format. ...
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  • internet marketing in a room full of naked men

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