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Is Now the Right Time to Become An Entrepreneur?
A number of economic changes are magnifying the role of small business and creating the impetus for entrepreneurship. In the past, many people perceived small business owners as shopkeepers – the mom ‘n pop shops. Today, with a status boost,...
Know These Five Audiences to Write a Top Selling Book
Know These Five Audiences to Write a Top Selling Book Judy Cullins ©2003 All Rights Reserved. To create a salable book you need to know your preferred audience or audiences before you write your book. This essential "hot-selling point" helps you...
Reach Web Site Goals by Understanding the Customer Decision Making Process (Part 1 of 2)
An important question to answer when creating or revising a Web site is "What are the goals of this site?" because the answer will drive your site design and marketing decisions. A good way to choose the correct goals is to think in terms of the...
Sell 100,000 eBooks by letting it be read for free?
Did you know that if just one person goes into a library and asks for your eBook and if it is listed in the librarians’ catalogs, then the library will buy a copy of your eBook in order to lend out. And did you know that it only takes just...
Want to Work from Home? Ever Given a Thought to Telecommuting?
There are many mistaken definitions of what telecommuting means. The very name gives the impression of someone answering work telephone calls from home or typing furiously away at their computers. Traditionally, telecommuting meant that an...
 
Seven Preparations for Writing a Business Plan

Writing a business plan is a daunting task. If you do not know that by now, you will discover that soon after you have read your first set of instructions for writing a plan. While each of these preparations will require much of your time and efforts, they will help to make the writing of your business plan easier.

Writing your own plan is best because you probably have superior knowledge of your product, your target market and your own capabilities. Eventually, when you are required to defend your plan, you will be better informed of its contents and its rationale. If you engage someone else to write your business plan, you will still have to supply much of the following information anyway.

1. Enter an outline in your wordprocessor. You can copy excerpts from books, online searches or pamphlets from government agencies. Finding appropriate content for your venture could take quite a bit of time. It's a good start for overcoming inertia, it provides places to record information as it is gathered and your outline can become your planning and control file.

2. Begin collecting contact details for all your references: data sources, business plan writing instructions, resource persons, online sites, libraries, bookstores, etc. The more -- the better. Exercise caution if you think your idea is hot for a local and limited market. Reveal your concept and your research only to a trusted few. Someone with similar attributes and skills with access to more money could beat you to an exclusive market share. In my business classes there was always, at least, one student accepting my offer to submit the weekly submissions in a plain kraft envelope.

3. Establish formats and content for appendices such as floor plans, schedules and product details that could be time consuming to gather into an appropriate presentation.

4. Gather industry data. Lenders and investors have access to


financial ratios. Ratios are difficult or costly to obtain for some types of businesses. Sample financial statements are more easily found. So, find several that have revenues and expenditures similar to your venture and calculate averages for your own ratios. Gathering extensive marketing information on your potential competitors and for your target market requires a lot of preparatory work. Your readers will expect your data to be cross-referenced and full explanations for any abnormal ranges. If your research requires you to have Standard Industrial Codes (SIC) get them at http://www.osha.gov/pls/imis/sicsearch.html or http://www.census.gov/epcd/www/naics.html.

5. Perform "what-if" experiments on spreadsheets to find the best presentations of tables and charts for cashflow projections, break-even estimates, product life cycle, market segmentation, implementation schedules, training programs and all the other ingredients ensuring the success of your venture. Accuracy and readability improve with each reiteration or rewrite.

6. Begin your networking by joining and attending appropriate associations and trade fairs. Ask about or just listen to the many problems being shared. Arrange meetings with as many people you know who are familiar with businesses similar to your venture.

7. Meet with a lender or investor for advice. Try to determine their expectations for your venture and for the content of your plan. Ask for any booklets and their networking suggestions. Do the same with experienced borrowers.

You will appreciate the benefits from your due diligence on these preparations. May the writing of your business plan be less daunting. I wish I could tell you it will be a "piece of cake."

About the Author

Gerry added practical wisdom to his college and univeristy courses by owning and operating small businesses. That wisdom is now online at
http://www.UncleMaxSays.com

 

Book marketing and book promotion advice from John Kremer, author ...
Promoting Your Books: Book marketing and book promotion tips for book authors, book publishers, self-publishing authors, POD authors, and e-book publishers ...
www.bookmarket.com
 
John Kremer's Book Marketing Tip of the Week
Archives of the weekly Book Marketing Tips of the Week and Internet Marketing Tips of the Week. Learn how to sell more books, tapes, and other products.
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Bookmarketing Limited
and the consumer syndicated surveys adhoc commissions retainers how to subscribe client list expanding the market contact us · Book Marketing Society ...
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Book Marketing Works
Book Marketing Maps - an electronic directory of special-sales buyers, customized to your particular title.
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Book Marketing Services, India
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Sensible Solutions: Book marketing for happily published authors ...
Sensible Solutions: Book marketing for happily published authors & publishers.
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Book Marketing Profits
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Promote a Book - How to market your book online
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Self Publishing Book Help. Book Promotion and Book Marketing Tips ...
How to Self Publish, Market and Sell Your Own Book. Self Publishing information, tips, and resources to show you how to sell hundreds of thousands of books ...
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Writing-and-Speaking - Book-Marketing Ezine Articles
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Book Marketing - High Quality Books & Gifts
Book Marketing - Direct sellers for High Quality Discount Books, CDs, DVD and Gifts.
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Amazon.com: Complete Guide to Book Marketing: Books: David Cole
Amazon.com: Complete Guide to Book Marketing: Books: David Cole by David Cole.
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Amazon.com: A Simple Guide to Marketing Your Book: What an Author ...
This refreshingly succinct handbook is the easiest way to organize your book marketing campaign. Bobbie Hurst, Book Publicist ...
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Sand Hill Book Marketing
Sand Hill Book Marketing. Distribution for Small Press & Independent Publishers. Browse Titles, Submit Titles, Find Retailers, Submit Retail Locations.
www.sandhillbooks.com
 
The independent bookstore on the web!
Although Francine Silverman’s Book Marketing from A-Z does not go into depth in each outlined promotion, the ideas and resources offered from more than 300 ...
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Author Resources: Book Marketing
Author Resources: Book Marketing ... AuthorHouse author and humor columnist Gordon Kirkland uses public appearances as a book marketing tool. ...
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Substance Books Inc. - Online Book Publicity, Marketing & Book ...
Providing Web / Book Marketing Ideas & Promotional ... Receive Substance Books Inc.'s free BOOK-MARKETING NEWSLETTER designed for writers and publishers, ...
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Publicity / Book Marketing / Bookstore / Ebooks
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Mega Book Marketing
Reserve your seat at MEGA Book Marketing University before 5pm PST January 5, 2007.and you get the home study version of last year's event for free (a $349 ...
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Book Marketing Plan: Launch Your New Book Profitably and Confidently
Tame all your "Should I?'s" into "To-do's"! The Sample Book Marketing Plan is 24 pages and costs $95.00; it's in PDF (Adobe Acrobat Reader) format. ...
www.yudkin.com
 
 

 
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  • how to easily create a search engine friendly navigation menu for your website

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  • how to evaluate an affiliate program

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  • how to get the press to come to you

  • how to get your small business to succeed

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  • how to handle 12 big issues for small businesses

  • how to help your kids learn important life skills through your home business

  • how to incorporate the most powerful marketing strategy ever invented quickly and easily

  • how to increase sales with automation improvements

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  • how to know if you are in the right career

  • how to leverage your current ideas and products into multiple revenue streams

  • how to lose 14 000 list subscribers overnight

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  • how to make your subscribers stick to you like super glue

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  • how to prepare yourself to online marketing and get retire in 10 steps

  • how to price your ebook

  • how to promote your home business with ebooks

  • how to protect yourself from work at home scams

  • how to protect your ebooks from piracy and copyright infringement

  • how to raise money for starting a business

  • how to realistically set your fees part 1

  • how to really benefit from associations part 1 of 3 part series

  • how to really benefit from associations part 2 of 3 part series

  • how to really benefit from associations part 3 of 3 part series

  • how to sell your products and services now

  • how to start a bookkeeping service

  • how to start a home based business

  • how to start a pet sitting business

  • how to start with absolutely nothing and create wealth online in 30 days or less

  • how to succeed and never fail

  • how to super charge your affiliates

  • how to tackle the three major stresses associated with every home based business

  • how to tell if business opportunities free website provided is legitimate

  • how to use database marketing to skyrocket your online profits

  • how to use ezine articles to promote any product service or affiliate program you choose in 5 easy steps

  • how to use foreign currency rate fluctuations to your advantage as an affiliate marketer

  • how to use humor to increase sales

  • how to use internet radio to promote your book

  • how to use pay per click ads without ruin yourself

  • how to use popups with google adwords

  • how to use viral marketing to grow your opt in email list

  • how to walk the floor and talk to customers

  • how to win the marketing war capture your prospects mind

  • how to write about yourself

  • how to write a killer sales letter

  • how to write more powerful brochures leaflets and catalogs

  • how to write your own profitable ebook

  • how why should i let others syndicate my rss feeds

  • how will your visitors remember you and your business brand yourself from the crowd

  • how you can finally make instant profits and leave the scams behind at last

  • hunters and gatherers are you serving both their needs

  • ideal marketing methods for home based businesses

  • ideas are free a book summary

  • identifying your niche

  • imitation the smartest form of flattery

  • improve your business rq for improved profits

  • improve your emails deliverability

  • im out of ideas now what

  • increase your page rank through seo

  • increasing site revenue forget the gizmos

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  • indie artist management economic realities insightful strategies

  • innovation makes leaders

  • integrity is the best tool to get what you want

  • interactive charts are reinventing visual data

  • interactive mapping brings information to life

  • internet marketing in a room full of naked men

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