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Entrepreneurship: What does it REALLY mean?
Introduction: In a world where ideas drive economies, it is no wonder that innovation and entrepreneurship are often seen as inseparable bedfellows. The governments around the world are starting to realize that in order to sustain progress...
GatheringTrade Show Leads the Smart Way
by Rick Hendershot, Tradeshow-display-experts.com This article was originally published at Trade Show Tips . The most tried and true method of gathering leads at your trade show or special event is the business-card-in-the-fish-bowl method....
How and Where To Start
When I first started to realize the idea of working from home I searched the net for opportunities, I subscribed to some newsletter (well, one of it made my life) and I was reading paid emails to get an idea of what it is all about. Everything...
Making Money in Your Underwear! The Jeff Paul Marketing System
No, no! I’m not talking about “how to make money by selling underwear’s o­n the Internet” I’m talking about Jeff Paul, the super marketing guru of 90’s who shouted “How I Earn $4,000 a Day Sitting at My Kitchen Table in My Underwear?” But it’s a...
The Work-from-home Fashion Primer
Last week, I reported how writers, stay-at-home parents and online marketing geeks had chosen careers as hermits: http://www.thehappyguy.com/hermit.html Thousands of work-from-home hermits responded, confessing that they were wearing...
 
Six questions to ask BEFORE committing to business web site

Too often the web site experience becomes frustrating for the web site owners.
Their expectations are high but many mistakes are made.

We analysed the problems that new web sites experience and came up with this 10-minute tutorial in a form of questions and answers.

Q1.Why would I need a web site?
A1.
- Improve my service by providing the existing clients with useful resources
That will help me to build up the loyalty of the clientele and get returning clients.

Examples: my contact details, this month special, technical info on the products.

- Obtain new clients via Internet
That is how I am going to make new sales.

Example: local resident searching for "car dealers Geelong" on Google,
will find my web site with latest stock details and pricing.

- My strongest competitors already have web sites!
That is how I am going to match and beat them in the competition.

Q2.How am I going to achieve my online business goals?
A2.Initially I will have a nice but not an expensive web site.
It will be positioned on major search engines and drive
potential clients to my business. It will be supported by
a smart Internet marketing strategy tailored for specifically for my business.
That may include pay-per-click, email marketing or other methods.
I will be spending more money on my web site only AFTER it starts generating
income.

Q3.What is my web site checklist?
A3.Domain name registration, web hosting, web design, SEO - optimisation for search engines,
Internet marketing, web site updates and web site maintenance.

These services are provided by different types of businesses.
Some companies can deliver a complete web site service.
I am going to ask my providers BEFORE I sign up how they are going to contribute
to achieving of my online business goals.
I will not sign up if they talk megabytes and technologies.
I am interested in visitors and


dollars!

Q4.What if I already have a web site?
A4.No matter how good is my web site - it will age.
I need to update it every 6 - 12 months.
If your web site does not have a consistent targeted web traffic
I may never get a Return On Investment.

If it is a case - my web site may need an immediate makeover.

Q5.What are the typical web site expenses, including hidden?
A5
- Web site design and development: $500+ (one off)
- Web site hosting: $240+ (annually)
- Web site marketing: $50+ (monthly)
- Web site update and maintenance: $30+ (monthly)

Q6.What type of web site is for me?
A6.Typically there are 3 types of web sites on the Internet.
Depending on my type of business, its size and
targeted audience I should choose from:

1.Basic presence on the Internet
Internet version of my business card and online brochure.
Benefits:
- extended branding of my business
- all hours availability of information for EXISTING clients
- improved image of my business
- professional email address instead of my local ISP

Examples: legal and accounting firms, printing.
Costs:$500+, annual maintenance $250+

2.Powerful marketing tool
Interactive web site.
Benefits:
- make existing clients return again and again
- establishing special relationship with clients
- get NEW clients
Example: hardware shop, travel agency.
Costs: $1500+, annual maintenance $500+

3.Additional sales channel
e-commerce web site suits retailers and wholesalers of goods.
Works really well if brands and characteristics
of products are well known or easy to explain.
Great business value if the price is right.
Examples: stationary suppliers, books CDs,DVDs
Costs:$2500+, annual maintenance $1000+

About the Author

Rkd Unger is founder of Infopulse Pty Ltd and - Web design and Internet marketing company

 

Book marketing and book promotion advice from John Kremer, author ...
Promoting Your Books: Book marketing and book promotion tips for book authors, book publishers, self-publishing authors, POD authors, and e-book publishers ...
www.bookmarket.com
 
John Kremer's Book Marketing Tip of the Week
Archives of the weekly Book Marketing Tips of the Week and Internet Marketing Tips of the Week. Learn how to sell more books, tapes, and other products.
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Bookmarketing Limited
and the consumer syndicated surveys adhoc commissions retainers how to subscribe client list expanding the market contact us · Book Marketing Society ...
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Sensible Solutions: Book marketing for happily published authors & publishers.
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Book Marketing Profits
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Promote a Book - How to market your book online
Self Publishing How-To | Print on Demand Publishing | Offset Press Publishing | Getting Published | Book Marketing | E-mail Morris.
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Self Publishing Book Help. Book Promotion and Book Marketing Tips ...
How to Self Publish, Market and Sell Your Own Book. Self Publishing information, tips, and resources to show you how to sell hundreds of thousands of books ...
www.inktreemarketing.com
 
Writing-and-Speaking - Book-Marketing Ezine Articles
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
Book Marketing - High Quality Books & Gifts
Book Marketing - Direct sellers for High Quality Discount Books, CDs, DVD and Gifts.
www.bookmarketing.com.au
 
Amazon.com: Complete Guide to Book Marketing: Books: David Cole
Amazon.com: Complete Guide to Book Marketing: Books: David Cole by David Cole.
www.amazon.com
 
Amazon.com: A Simple Guide to Marketing Your Book: What an Author ...
This refreshingly succinct handbook is the easiest way to organize your book marketing campaign. Bobbie Hurst, Book Publicist ...
www.amazon.com
 
Sand Hill Book Marketing
Sand Hill Book Marketing. Distribution for Small Press & Independent Publishers. Browse Titles, Submit Titles, Find Retailers, Submit Retail Locations.
www.sandhillbooks.com
 
The independent bookstore on the web!
Although Francine Silverman’s Book Marketing from A-Z does not go into depth in each outlined promotion, the ideas and resources offered from more than 300 ...
www.bbotw.com
 
Author Resources: Book Marketing
Author Resources: Book Marketing ... AuthorHouse author and humor columnist Gordon Kirkland uses public appearances as a book marketing tool. ...
www.authorhouse.com
 
Substance Books Inc. - Online Book Publicity, Marketing & Book ...
Providing Web / Book Marketing Ideas & Promotional ... Receive Substance Books Inc.'s free BOOK-MARKETING NEWSLETTER designed for writers and publishers, ...
www.substancebooks.com
 
Publicity / Book Marketing / Bookstore / Ebooks
Publicity, book marketing, and publisher for self publishing books as well as excellent online bookstore.
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Mega Book Marketing
Reserve your seat at MEGA Book Marketing University before 5pm PST January 5, 2007.and you get the home study version of last year's event for free (a $349 ...
www.megabookmarketing.com
 
Book Marketing Plan: Launch Your New Book Profitably and Confidently
Tame all your "Should I?'s" into "To-do's"! The Sample Book Marketing Plan is 24 pages and costs $95.00; it's in PDF (Adobe Acrobat Reader) format. ...
www.yudkin.com
 
 

 
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