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15 Website Elements That Attract Visitors
Here is a quick list of components that make a website attractive. They are listed in layers of attractiveness beginning with the "must" haves, to "nice to haves."
1. State the website's purpose up front and clearly of the site. Do this...
Advantages Disadvantages Of Internet Marketing: The Good The Bad And The Ugly
The Advantages Disadvantages Of Internet Marketing are many.
A few Advantages Disadvantages Of Internet Marketing are:
It's on the internet so it's low cost
Very fast
And you can reach a global audience
However it:
Can leave...
How To Find HOT, Non-Internet Marketing Topics For Your eBooks
It's so tempting to write ebooks yet again, on "How To Make Money on the Internet" isn't it? You see the thousands of books pitching the next big tip, technique or strategy for making money online. You get a flood of email from guru's who...
Marketing Your Home Business For Big Profits
Marketing your home business for big profits takes some due diligence and the right resources.
In 1999 I started a home based business, and I submitted my website to every search engine that would take it from here to the North Pole.
I...
The super brand Marlboro
The Marlboro cigarettes story began in 1847 and was marketed mainly to women in London. This marketing strategy did not go over so well. In the 1920's, Marlboro cigarettes were then introduced to the American market as the cheap Cigarette of choice...
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The Hidden Agenda of Interviews
Copyright 2005 The Perfect Interview
It’s Not What They Ask - The Hidden Agenda of Interviews
What do you think you’re going to an interview for? To list your qualifications and discuss what’s on your resume? That’s just the tip of the iceberg, and you’re the Titanic if you don’t go in with at least an idea of what is behind their questions.
Sure, there are the standard questions, because the basic information has to be conveyed some way, and besides reading your resume, they like to see you sweat and whether you can be caught out with any inconsistencies between what is on paper, and what comes out of your mouth. But interviews can be full of potholes that you won’t even see coming, because you’ve been lulled into a false sense of bonhomie by the pleasant manner of the recruiter. Before you know it, and sometimes even without knowing it, you’re spilling all your little job secrets, your insecurities, and clues as to your character or work ethics.
Preparation as always, is the key. Having talent and being committed to your employer won’t cut any mustard, if the interviewer snags a juicy bit out of something you just said, and tosses it back at you, only to be greeted with a blank stare and stuttering.
It’s not what you want out of the job, it’s what you can bring to the job.
Face it, you can be the most qualified (technically) candidate on the planet, but you’re not going to get the position on that alone. Do your homework and find out what the company wants in the person who does get the job. What do they expect in the way of job performance? How do they view initiative? Then when you’re interviewed, give them a potential employee who has all that and the technical
skills. Because a successful interview is not always about what you can tell them, but about what they want to hear.
Employers want people who are not only going to keep the company running, but who are going to take it to new levels of success.
You can tell an interviewer what you’re capable of, but how are you going to sell them on your aptitude and attitude? Show them, that’s how!
Don’t just say “I work well with others”, tell them how you involved different departments in a cooperative effort to cut waste within the office, and how your past employer benefited from it, as well as how the company “team” enjoyed their joint efforts.
Never mind boasting that you have a nose for new things. Give them a rundown (not a brag list) of new procedures that you initiated, which resulted in more efficient operations at your last job. Or tell them about the ideas you presented, which were incorporated into the company marketing plan, resulting in increased profits for the last year.
As stated in The Perfect Interview Book (www.theperfectinterview.com) interviews are not just fact-finding missions. Recruiters and company interviewers are looking beyond the person in front of them, to find the right one for the job. And the applicant who gives them a potential employee with depths to be plumbed to the company’s benefit, is the one who’s going to get that job.
Joel Vance is an Human Resources expert who has been in HR for 17 years and interviewed 3,159 people. He has also taught at 4 major universities around the country and currently has a best selling book on interviewing entitled The Perfect Interview at http://www.theperfectinterview.com
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