|
|
|
23 things to say when someone wants to "pick your brain"
Many service business owners these days are "giving away" their business services – and then wonder why people aren't hiring them in droves. In the name of "marketing," business owners are providing way too much information for free. Some shifts in...
Attention To Details Helps Homeowners Sell Fast In A Buyers Market
Your boss has just given you the career opportunity of a lifetime, but the job is in another state.
Soon you discover that moving your family to another city may be one of life’s hardest tasks. The thought of leaving behind old friends and...
Make Money
If you learn how other people make money online, I mean really study how it’s done and ask a lot of questions, there is no reason in the world you cannot make money on the internet as well. How do people make money with websites? There are...
Media Star Power Book Review
Media Star Power: ABCs to Successful TV, Radio, Print & Net Interviews Judy Jernudd MindShelf Publishing 270 North Canon Drive, #1175, Beverly Hills, CA 90210 310-306-6999 June 2003, ISBN: 0-9722398-3-9 194 pages, $14.95...
The Extra Income Checks
Do you have the characteristics to make EXTRA INCOME? It takes certain attributes to run a successful extra income program. You must ask yourself if you are cut out for it. No GURU can do it for you. You have to want it badly enough and then go...
|
|
| |
|
|
|
|
|
|
Three Ways to Generate New Business
Three ways to generate new business
One of the biggest challenges for small business owners is finding a fast, effective way to bring in new customers. That’s because most owners must wear several hats – bookkeeper, technical support representative, human resources manager and marketer. And, of course, owners must provide quality goods or services. Finding the time to market can be especially difficult if you are a one- or two-person operation.
The reality is that spending the time to market is essential to maintaining or growing a business. It helps you avoid one of the biggest pitfalls in small business: relying on a big client or two for the lion’s share of your company’s revenue.
Two things often happen in this scenario. First, business tend to provide preferential treatment to the older, bigger client rather than to smaller, new client, which may cost some business. Secondly, businesses find themselves in a tenuous position by putting most of their eggs in one basket. If the primary client leaves, the company could be economically devastated.
A healthy company always has new clients coming in the door as well as happy existing clients. You can rely on word of mouth to get those new clients on board, but usually it’s not enough. Here are three tips to help you stay on top of marketing efforts.
Get organized. Hire someone to create a database of that huge stack of business cards that you’ve been keeping in your top desk drawer. Make sure it’s a database you can easily use for emails or mailings – like your Microsoft Outlook contacts or ACT! Having all your potential customers at your fingertips is money well spent.
Once you have all your contacts input, you can send targeted e-mails or letters to your potential clients. Make the messages short and sweet, as well as informative. People look forward to getting valuable information, so give it to them. Follow up with a phone call to find out if the information was helpful and if your company can provide goods or services.
Even the busiest
entrepreneur can send 20 e-mails each month and follow up with them. Schedule the time on your calendar to do it.
Create an “elevator pitch.” Try to pare down your company’s products and services to a sentence or two. Start by writing down what you do and then edit. This is a great exercise, especially if you offer a wide variety of goods and services, to help you clarify your top priorities.
Most people want to try to throw in everything they do. For example, if you’re a landscape designer, you may be tempted to talk about turf, bedding plants and terracing. Instead, tell people “I’m a landscape designer. I help people create their own backyard oasis.”
If at all possible, get specific. If you are a graphic designer, be sure to add your specialties. Don’t just say, “I’m a graphic designer.” Do say, “I’m a graphic designer specializing in e-newsletters and interactive web sites.”
Cultivate your current clients. It’s much easier and cost-effective to sell an existing customer additional services than to go out looking for new ones. That’s what makes the pitfall of having one big client so insidious – the smaller clients that you are tempted to shove to the side may actually bring in more business than your current big client if you give them the same stellar products and services.
Schedule monthly meetings with your clients to find out how you are doing and to learn what they see on the horizon for their own business. Show them how you can help fill their goals and dreams. You’ll be amazed at how much a couple of hours of your time will pay off.
Contact is the most important element of marketing. If you don’t have time to do anything else, make sure you contact at least 10-20 potential or current clients each month. Doing so will help keep that business coming in and your company healthy.
About the Author
Copyright, Kate Smalley
Connecticut Secretary
Freelance Secretarial and Administrative Support Services
kms@connecticutsecretary.com
http://www.connecticutsecretary.com
|
|
|
|
|
| Book marketing and book promotion advice from John Kremer, author ... |
| Promoting Your Books: Book marketing and book promotion tips for book authors, book publishers, self-publishing authors, POD authors, and e-book publishers ... |
| www.bookmarket.com |
|
| John Kremer's Book Marketing Tip of the Week |
| Archives of the weekly Book Marketing Tips of the Week and Internet Marketing Tips of the Week. Learn how to sell more books, tapes, and other products. |
| www.bookmarket.com |
|
| Bookmarketing Limited |
| and the consumer syndicated surveys adhoc commissions retainers how to subscribe client list expanding the market contact us · Book Marketing Society ... |
| www.bookmarketing.co.uk |
|
| Book Marketing Works |
| Book Marketing Maps - an electronic directory of special-sales buyers, customized to your particular title. |
| www.bookmarketingworks.com |
|
| Book Marketing Services, India |
| A specialist marketing consultants group, started in 1987 offering package of marketing and sale promotion services in the Indian market to publishers of ... |
| www.bookmarketing.org |
|
| Sensible Solutions: Book marketing for happily published authors ... |
| Sensible Solutions: Book marketing for happily published authors & publishers. |
| www.happilypublished.com |
|
| Book Marketing Profits |
| Smart Book Marketing. How to market your book or information product cost effectively through trade shows, mail order, the internet, premiums, book reviews, ... |
| www.bookmarketingprofits.com |
|
| Promote a Book - How to market your book online |
| Self Publishing How-To | Print on Demand Publishing | Offset Press Publishing | Getting Published | Book Marketing | E-mail Morris. |
| www.fonerbooks.com |
|
| Self Publishing Book Help. Book Promotion and Book Marketing Tips ... |
| How to Self Publish, Market and Sell Your Own Book. Self Publishing information, tips, and resources to show you how to sell hundreds of thousands of books ... |
| www.inktreemarketing.com |
|
| Writing-and-Speaking - Book-Marketing Ezine Articles |
| EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
| ezinearticles.com |
|
| Book Marketing - High Quality Books & Gifts |
| Book Marketing - Direct sellers for High Quality Discount Books, CDs, DVD and Gifts. |
| www.bookmarketing.com.au |
|
| Amazon.com: Complete Guide to Book Marketing: Books: David Cole |
| Amazon.com: Complete Guide to Book Marketing: Books: David Cole by David Cole. |
| www.amazon.com |
|
| Amazon.com: A Simple Guide to Marketing Your Book: What an Author ... |
| This refreshingly succinct handbook is the easiest way to organize your book marketing campaign. Bobbie Hurst, Book Publicist ... |
| www.amazon.com |
|
| Sand Hill Book Marketing |
| Sand Hill Book Marketing. Distribution for Small Press & Independent Publishers. Browse Titles, Submit Titles, Find Retailers, Submit Retail Locations. |
| www.sandhillbooks.com |
|
| The independent bookstore on the web! |
| Although Francine Silverman’s Book Marketing from A-Z does not go into depth in each outlined promotion, the ideas and resources offered from more than 300 ... |
| www.bbotw.com |
|
| Author Resources: Book Marketing |
| Author Resources: Book Marketing ... AuthorHouse author and humor columnist Gordon Kirkland uses public appearances as a book marketing tool. ... |
| www.authorhouse.com |
|
| Substance Books Inc. - Online Book Publicity, Marketing & Book ... |
| Providing Web / Book Marketing Ideas & Promotional ... Receive Substance Books Inc.'s free BOOK-MARKETING NEWSLETTER designed for writers and publishers, ... |
| www.substancebooks.com |
|
| Publicity / Book Marketing / Bookstore / Ebooks |
| Publicity, book marketing, and publisher for self publishing books as well as excellent online bookstore. |
| www.virtualwordpublishing.com |
|
| Mega Book Marketing |
| Reserve your seat at MEGA Book Marketing University before 5pm PST January 5, 2007.and you get the home study version of last year's event for free (a $349 ... |
| www.megabookmarketing.com |
|
| Book Marketing Plan: Launch Your New Book Profitably and Confidently |
| Tame all your "Should I?'s" into "To-do's"! The Sample Book Marketing Plan is 24 pages and costs $95.00; it's in PDF (Adobe Acrobat Reader) format. ... |
| www.yudkin.com |
|
|