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7 Steps To A Powerful, Useful Reciprocal Links Directory
The Problem No matter how good your product or service is, if you are not receiving targeted visitors to your site or if your web site is not well ranked by the Search engines you will not sell much. A solid, reciprocal linking...
Converting Website Traffic into Profits
If you are to survive online it is imperative that you are able to convert your website traffic into profits! It's absolutely useless to drive thousands of visitors to your site if you aren't converting them into sales. The best and...
How Can YOU Succeed Online?
Every place you look online there is somebody tell you how you can get rich. All you need to do is follow a few simple steps... It reminds of the TV commercial I saw where folks were attending a seminar. The speaker was full of zest and...
Jealously Guarded Secret of One Overlooked Hidden Selling Technique
Do you know Mr. Q plays an important role in your online business? "Just who's Mr. Q?" I bet you've this question now. No. Mr. Q isn't someone from a notorious prison. Neither is he a fictitious character from comic book. I'm talking...
Residual Income Is The Best Kind Of Income
The concept of this is for you to offer a subscription type product as an upsell or backend product. For example, if you're selling an ebook for $37 offer a subscription to a related e-zine for $9.95 a month. Instead of an e-zine, it could be...
 
Too Much Traffic Causes Accidents

While reviewing my pay per click listing expenditures at
Overture this past week, I was absolutely shocked to see
that the cost of one account had more than quadrupled a few
days earlier.

I didn't recall that my product sales were unusually high
that day, however. On review, I saw that my sales
were almost double the average number, but nothing
extraordinary - and certainly not four times greater.

It took me a little while, but I finally figured out what
happened to cause this huge spike in traffic and my
advertising costs that day.

On one hugely popular keyword that receives several million
searches at Overture in any given month, I usually try to
maintain the third position, as opposed to the first. Past
experience has taught me that the third position has a much
better conversion to sales rate than the top spot.

In order to get and maintain a third place position, I bid
36 cents, which was just a penny lower than the second
highest bidder.

Bidding in this manner flies in the face of conventional pay
per click strategy, which suggests that I should bid one
cent higher than the next LOWER bidder, or 24 cents in this
case. However, the conventional strategy allows the
competitor in the 4th spot to raise their bid by just 2
cents to regain his or her third place standing. Using my
method, he'd have to bid thirteen cents more to gain
placement above my listing.

Also, by using Overture's Auto bid feature, my cost per
click will only be one cent above the maximum bid of the
next highest competitor. So, even with a maximum bid of 36
cents, I will only pay 24 cents per click as long as the guy
in the fourth spot stays at 23 cents.

That's where my problem began. The other bidders didn't keep
with my game plan.

Bidder


Number Two dropped out of the game entirely,
and Bidder Number One reduced his bid to 35 cents. This put me
in first place, paying a hefty 36 cents per click.

That might have been OK if the number of clicks I received
that day had remained the same. Assuming an average of 100
clicks per day, my cost to advertise would have gone from
$24.00 to $36.00 for the day. A month as "Top Dog" would
have cost me an additional $180.00. A good lesson - not to
be repeated.

Unfortunately, in this case, all that talk you hear about
the top position receiving considerably more traffic than
those positioned lower down is true. Actually, the
percentages bandied about in the pay per click promotional
material is perhaps a little low.

I didn't receive just FORTY percent more traffic for the day,
I got FOUR HUNDRED percent more traffic for the day.

Whether your advertising budget is tens, hundreds, thousands
or even tens of thousands of dollars per month, errors like
that can have a significant impact on your business if not
caught in a timely manner.

I'm just lucky that the original top bidder missed his high
traffic volume and took back his top spot, sending me back
to my rightful, less expensive placement the very next day.

So, stay alert! While using pay per click engines is a great
way to get traffic to your site, inattention could result in
a costly 'traffic accident'.
Article by Rosalind Gardner, speaker, consultant and author of the best-selling "Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People's Stuff Online". To learn how you too can suceed in Internet and affiliate marketing, sign up for Rosalind's "Net Profits Today" newsletter at:
NetProfitsToday.com

 

Book marketing and book promotion advice from John Kremer, author ...
Promoting Your Books: Book marketing and book promotion tips for book authors, book publishers, self-publishing authors, POD authors, and e-book publishers ...
www.bookmarket.com
 
John Kremer's Book Marketing Tip of the Week
Archives of the weekly Book Marketing Tips of the Week and Internet Marketing Tips of the Week. Learn how to sell more books, tapes, and other products.
www.bookmarket.com
 
Bookmarketing Limited
and the consumer syndicated surveys adhoc commissions retainers how to subscribe client list expanding the market contact us · Book Marketing Society ...
www.bookmarketing.co.uk
 
Book Marketing Works
Book Marketing Maps - an electronic directory of special-sales buyers, customized to your particular title.
www.bookmarketingworks.com
 
Book Marketing Services, India
A specialist marketing consultants group, started in 1987 offering package of marketing and sale promotion services in the Indian market to publishers of ...
www.bookmarketing.org
 
Sensible Solutions: Book marketing for happily published authors ...
Sensible Solutions: Book marketing for happily published authors & publishers.
www.happilypublished.com
 
Book Marketing Profits
Smart Book Marketing. How to market your book or information product cost effectively through trade shows, mail order, the internet, premiums, book reviews, ...
www.bookmarketingprofits.com
 
Promote a Book - How to market your book online
Self Publishing How-To | Print on Demand Publishing | Offset Press Publishing | Getting Published | Book Marketing | E-mail Morris.
www.fonerbooks.com
 
Self Publishing Book Help. Book Promotion and Book Marketing Tips ...
How to Self Publish, Market and Sell Your Own Book. Self Publishing information, tips, and resources to show you how to sell hundreds of thousands of books ...
www.inktreemarketing.com
 
Writing-and-Speaking - Book-Marketing Ezine Articles
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
Book Marketing - High Quality Books & Gifts
Book Marketing - Direct sellers for High Quality Discount Books, CDs, DVD and Gifts.
www.bookmarketing.com.au
 
Amazon.com: Complete Guide to Book Marketing: Books: David Cole
Amazon.com: Complete Guide to Book Marketing: Books: David Cole by David Cole.
www.amazon.com
 
Amazon.com: A Simple Guide to Marketing Your Book: What an Author ...
This refreshingly succinct handbook is the easiest way to organize your book marketing campaign. Bobbie Hurst, Book Publicist ...
www.amazon.com
 
Sand Hill Book Marketing
Sand Hill Book Marketing. Distribution for Small Press & Independent Publishers. Browse Titles, Submit Titles, Find Retailers, Submit Retail Locations.
www.sandhillbooks.com
 
The independent bookstore on the web!
Although Francine Silverman’s Book Marketing from A-Z does not go into depth in each outlined promotion, the ideas and resources offered from more than 300 ...
www.bbotw.com
 
Author Resources: Book Marketing
Author Resources: Book Marketing ... AuthorHouse author and humor columnist Gordon Kirkland uses public appearances as a book marketing tool. ...
www.authorhouse.com
 
Substance Books Inc. - Online Book Publicity, Marketing & Book ...
Providing Web / Book Marketing Ideas & Promotional ... Receive Substance Books Inc.'s free BOOK-MARKETING NEWSLETTER designed for writers and publishers, ...
www.substancebooks.com
 
Publicity / Book Marketing / Bookstore / Ebooks
Publicity, book marketing, and publisher for self publishing books as well as excellent online bookstore.
www.virtualwordpublishing.com
 
Mega Book Marketing
Reserve your seat at MEGA Book Marketing University before 5pm PST January 5, 2007.and you get the home study version of last year's event for free (a $349 ...
www.megabookmarketing.com
 
Book Marketing Plan: Launch Your New Book Profitably and Confidently
Tame all your "Should I?'s" into "To-do's"! The Sample Book Marketing Plan is 24 pages and costs $95.00; it's in PDF (Adobe Acrobat Reader) format. ...
www.yudkin.com
 
 

 
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