|
|
|
Firing Underperforming Employees in Your Small Business
Here are a few tips on how to hand out pink slips when it comes time to terminate an employee.
As a small business owner with employees, you will likely find it necessary one day to terminate an underperforming employee – if you haven’t...
Know These Five Audiences to Write a Top Selling Book
Know These Five Audiences to Write a Top Selling Book Judy Cullins ©2003 All Rights Reserved.
To create a salable book you need to know your preferred audience or audiences before you write your book. This essential "hot-selling point" helps you...
Seven Preparations for Writing a Business Plan
Writing a business plan is a daunting task. If you do not know that by now, you will discover that soon after you have read your first set of instructions for writing a plan. While each of these preparations will require much of your time and...
Top 10 Ways For Copywriters To Overcome Writer's Block
We all know that words have the power to persuade, compel and most importantly, sell.
However, many have likened the process to getting the 'right words' to trying to get blood from a stone.
When I first started out, writing copy meant...
You Don't Have TIME to Sit and Wonder When The Traffic Will Come!
There is so incredibly MUCH you can do to successfully promote your website starting in just a few minutes. In fact, the steps I will give you below can be repeated DAILY for 30 days, an hour a day, for 30 hours of hard-core, tested, proven,...
|
|
| |
|
|
|
|
|
|
Writing a Book's Marketing Plan for Maximum Profit
Much has been written about book proposals. But less has been written about book marketing plans. This is wrong!
What happens after your book is published has a great deal to do with whether you become published and profitable… or just published.
A book proposal is a direct-marketing document intended to persuade publishers to edit, print and distribute your book. It’s a sales piece intended to communicate the inevitability of your book’s success.
Your book’s marketing plan, however, is intended for an audience of one – You! It’s not intended for your publisher. Rather, it’s intended to identify the revenue streams that you will develop after your book is published.
Your marketing plan should describe profits you will earn above and beyond royalties from sales of your book. It should describe in detail your market and the steps you will take to earn this income.
The reason to prepare your marketing plan now, before you sign a publishing contract or write your book, is that the success of your marketing plan depends on the way your book publishing contract is negotiated.
Coaching and consulting
Let’s assume, for example, that you plan to use your book as a way of enhancing your visibility and credibility among your target market. At the simplest level, you will want to include your web site address at several points in the book. Knowing this goal, you can insist that the publisher agrees in writing to include your web site address in specific locations in your book.
Remember: promises don’t make it! Let’s take the worst case scenario. You and your acquisition editor agree that you can include five mentions of your web site address in the book. However, as often occurs, the acquisition editor, after signing the contract, fades out of the picture.
The new development editor then informs you that author’s URL’s can only appear in one place, in the author biography hidden toward the rear of the book. When this happens, what happens to your coaching and consulting
plans?
Likewise, you may have planned to buy books in case lot quantities for resale and/or distribution to your prospects and clients. Understanding this before you sign the contract, you can include the right to purchase books for resale at trade discounts in your contract, ensuring your ‘book pipeline’ won’t get turned off.
If you know you want to offer telephone coaching at $75.00 a call, for example, you can negotiate written permission to promote this service within the body of your book.
Remember: promises are written on air. Only written agreements count!
Other back-end profit opportunities based on your book’s title include:
•Articles, columns, newsletters
•Yearly updates
•Special Reports
•Teleclasses and seminars
•Speaking and training
•Audio/video recordings
•Choosing a web site address based on your book’s title
•Free downloads of sample chapters from your web site
•Fee-based web site services
The possibilities are endless, but nothing can happen if, after signing the contract, the publisher limits your ability to promote your business and your website in your book.
Thus, it’s imperative that you start by preparing a marketing plan that analyzes post-publication profit opportunities and describes the steps needed to make them happen. Only then are you in a position to decide if the publisher’s ‘boilerplate’ contract meets your needs.
The stronger your book proposal and the more experienced your agent, the more likely you’ll get what you want (need) in your contract.
Jay Conrad Levinson says the first volume of his Guerrilla Marketing series earned him thirty million dollars. But only about $35,000 came from the book itself. All the rest came from back-end profits.
That’s how important this issue is!
About the Author
Roger C. Parker is the $32,000,000 author with over 1.6 million copies in print. Learn about Writing Magic: 8 Steps to Becoming Published and Profitable here: www.publishedandprofitable.com
|
|
|
|
|
| Book marketing and book promotion advice from John Kremer, author ... |
| Promoting Your Books: Book marketing and book promotion tips for book authors, book publishers, self-publishing authors, POD authors, and e-book publishers ... |
| www.bookmarket.com |
|
| John Kremer's Book Marketing Tip of the Week |
| Archives of the weekly Book Marketing Tips of the Week and Internet Marketing Tips of the Week. Learn how to sell more books, tapes, and other products. |
| www.bookmarket.com |
|
| Bookmarketing Limited |
| and the consumer syndicated surveys adhoc commissions retainers how to subscribe client list expanding the market contact us · Book Marketing Society ... |
| www.bookmarketing.co.uk |
|
| Book Marketing Works |
| Book Marketing Maps - an electronic directory of special-sales buyers, customized to your particular title. |
| www.bookmarketingworks.com |
|
| Book Marketing Services, India |
| A specialist marketing consultants group, started in 1987 offering package of marketing and sale promotion services in the Indian market to publishers of ... |
| www.bookmarketing.org |
|
| Sensible Solutions: Book marketing for happily published authors ... |
| Sensible Solutions: Book marketing for happily published authors & publishers. |
| www.happilypublished.com |
|
| Book Marketing Profits |
| Smart Book Marketing. How to market your book or information product cost effectively through trade shows, mail order, the internet, premiums, book reviews, ... |
| www.bookmarketingprofits.com |
|
| Promote a Book - How to market your book online |
| Self Publishing How-To | Print on Demand Publishing | Offset Press Publishing | Getting Published | Book Marketing | E-mail Morris. |
| www.fonerbooks.com |
|
| Self Publishing Book Help. Book Promotion and Book Marketing Tips ... |
| How to Self Publish, Market and Sell Your Own Book. Self Publishing information, tips, and resources to show you how to sell hundreds of thousands of books ... |
| www.inktreemarketing.com |
|
| Writing-and-Speaking - Book-Marketing Ezine Articles |
| EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
| ezinearticles.com |
|
| Book Marketing - High Quality Books & Gifts |
| Book Marketing - Direct sellers for High Quality Discount Books, CDs, DVD and Gifts. |
| www.bookmarketing.com.au |
|
| Amazon.com: Complete Guide to Book Marketing: Books: David Cole |
| Amazon.com: Complete Guide to Book Marketing: Books: David Cole by David Cole. |
| www.amazon.com |
|
| Amazon.com: A Simple Guide to Marketing Your Book: What an Author ... |
| This refreshingly succinct handbook is the easiest way to organize your book marketing campaign. Bobbie Hurst, Book Publicist ... |
| www.amazon.com |
|
| Sand Hill Book Marketing |
| Sand Hill Book Marketing. Distribution for Small Press & Independent Publishers. Browse Titles, Submit Titles, Find Retailers, Submit Retail Locations. |
| www.sandhillbooks.com |
|
| The independent bookstore on the web! |
| Although Francine Silverman’s Book Marketing from A-Z does not go into depth in each outlined promotion, the ideas and resources offered from more than 300 ... |
| www.bbotw.com |
|
| Author Resources: Book Marketing |
| Author Resources: Book Marketing ... AuthorHouse author and humor columnist Gordon Kirkland uses public appearances as a book marketing tool. ... |
| www.authorhouse.com |
|
| Substance Books Inc. - Online Book Publicity, Marketing & Book ... |
| Providing Web / Book Marketing Ideas & Promotional ... Receive Substance Books Inc.'s free BOOK-MARKETING NEWSLETTER designed for writers and publishers, ... |
| www.substancebooks.com |
|
| Publicity / Book Marketing / Bookstore / Ebooks |
| Publicity, book marketing, and publisher for self publishing books as well as excellent online bookstore. |
| www.virtualwordpublishing.com |
|
| Mega Book Marketing |
| Reserve your seat at MEGA Book Marketing University before 5pm PST January 5, 2007.and you get the home study version of last year's event for free (a $349 ... |
| www.megabookmarketing.com |
|
| Book Marketing Plan: Launch Your New Book Profitably and Confidently |
| Tame all your "Should I?'s" into "To-do's"! The Sample Book Marketing Plan is 24 pages and costs $95.00; it's in PDF (Adobe Acrobat Reader) format. ... |
| www.yudkin.com |
|
|