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BOOK REVIEW: Performance of Financial Institutions: Efficiency, Innovation, Regulation By: Patrick T. Harker and Stavros A. Zenios
BOOK REVIEW: Performance of Financial Institutions: Efficiency, Innovation, Regulation
It is rare for a financial text to be written by a Cypriot author yet one of the authors (Stavros A. Zenios) is a Professor at the University of Cyprus.
...
Ethics in Business... A Lost Art
While watching Face the Nation one Sunday earlier this year, Bob Schiffer discussed the airline industry, his mother and ethics in business. Like Bob, I think it is a sad commentary today, that we have to police businesses. Whatever happened to...
Secrets To Successful Publishing
Have you ever wondered what would it take to compete successfully with the “big guys” like Simon & Schuster and even get to the top of the heap? If there is such thing as a magic formula for success, then the story of Geela, the author of the...
The 11 Best Money Saving Ideas of All Time - Part 4
At any time in history, no matter what the current state of the economy, no matter what the current trends, no matter what the unemployment rate is or where interest rates lurk, some money-saving ideas stay true.
Some of you may have heard...
While you're reading success books you're losing money
So you want to be successful (whatever that means to you) and you've been to the motivational lectures, seminars and you've read the latest books on how to make a billion dollars in 17 seconds!!! So where's your billion dollars? Well, too many of...
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7 Secrets to Explode your eBook Sales! - Part 3
Secret #3: Creating an avalanche of sales with Freeware/Shareware sites: Aho! Freeware/shareware sites provide a unique opportunity to market your eBooks. This type of marketing method allows the buyer to try your eBook on their computer before paying for it. You simply password protect part of your eBook. There are numerous freeware/shareware sites on the Internet. Most offer software. There are some, however, which will allow ebooks in EXE format to be listed and sold as software. After you begin to utilize this avenue of marketing you'll begin to notice a steady stream of sales. Many of the sites also list the number of downloads you have had, next to the title of your eBook listing, making it easy to track your sales. Unfortunately at this time you cannot upload PDF ebooks, they are considered documents and not software. One thing you will have to watch out for are the sites what charge a fee for listing your ebook. What I do is list my ebook at the free sites first. Then I take some of the profits from those sales and apply it to the sites that charge a fee. The sites that charge a fee are the larger sites and many people have sold thousands of copies of their ebooks on them. One more thing to know about freeware/shareware sites. In order to qualify to have your ebook on the sites you must be able to give it away for free. Now, those of you who are selling your ebook there is an easy way to accomplish this. You simply make another copy of your ebook, and this time you password protect most of it. You should allow the buyer to see the table of contents and one or two chapters for free. Then when they want to read the rest of the
ebook they have to buy it. I have also found it is better to stay away from the automated programs when dealing with the freeware/shareware sites. They do not include the best sites and many of the sites will not list you if you use them. Although this is a way to really increase your sales, don't fall prey to the one mistake many eMarketers make. Many of them list their eBook on a few of freeware/shareware sites, get a jump in sales and then promptly forget to list at the rest of the sites. Your goal with Freeware/shareware sites is to maintain a large steady increase of sales not just a temporary jump. Here is one of the Freeware/shareware sites that allow you to list your eBook for free. Plus, they will list you on all 6 of their sites at the same time! http://www.sharewarejunction.com/submit/ Happy listing! Blessings, Bluedolphin Crow Copyright 2004 Bluedolphin Crow - All Rights Reserved.
Bluedolphin Crow Ph.D. is a Native American with 6 years internet Marketing Experience and 20 years Sales and Marketing experience. The above article is an excerpt from her upcoming eBook: eBook-Marketing-Secrets-Revealed! To reserve your FREE copy before publication (A $49 value) send a blank email to: mailto:freeebook_16@sendfree.com
"How to eBooks - Free eZine: mailto:how_to_ebooks@sendfree.com
http://www.lostdazedandconfused.com
bluedolphincrow@yahoo.com
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