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7 Secrets to Explode your eBook Sales! - Part 2
Secret #2: Creating your Marketing Timeline for Success! Aho! You can increase your sales and free time by creating your own marketing timeline. Marketing timelines are essential for all Internet businesses. They provide not only...
DEALING in NOTEBOOKS is like a dream come true
DEALING in NOTEBOOKS is like a dream come true
© Harry S Richards
The huge advantages of starting a business dealing in laptops are not always appreciated but consider the following points . . .
Laptops/Notebooks are easy to store. It is...
Developing Multiple Streams of Income for Your Home-Based Business
Many home-based business owners have a single service or product they provide. They may sell e-books or crafts or speech-writing services. Specializing in one area is good for many reasons. For one, it makes marketing easier and helps that business...
Love The Thrill of Risk? Invest in an Annuity!
With the stock market in steep decline, people are looking for safe places to invest their savings. Many banks and investment companies are pushing annuities. Annuities offer a higher interest rate than CD's, but are they safe? You could view an...
Types of websites to set up
There are several types of websites you can set up:
Product or service orientated
Affiliate program orientated
Content/ad based
Product / Service Orientated:
With this type of website, you create a product or service, and then...
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Design Website For Pre-Selling
How do your feel when salespersons knock at your door at odd times trying to sell something you are not interested in? I feel pity for these people who have to toil from house to house facing rejection at most of the places. And yet they wear a forced smile as they start their rehearsed sales speech. When they come to me at most inconvenient time (for me) and insist on selling when I do not want to talk to them, I find it, if you will pardon me, irritating; although I do my best not to show it as I turn them away as politely as I can.
Websites which have only sales pitch as their main content are very much like these salespersons who arrive when you are not looking for them. Visitors go web browsing primarily looking for specific information and not sales offer. When a visitor arrives at a website which offers information she finds useful and solutions to her problems, she is likely to visit again.
A website should not be designed only for selling something, though that may be purpose for setting up the website in the first place. The website should provide information and commentaries which can pre-sell the product to the visitor. It should attract targeted visitors interested in the content. Pre-selling arouses interest in the product prompting the visitor to visit again. She will try to satisfy herself with information provided, testimonials, bio of the webmaster, links to related sites and other considerations before she will actually buy the product. In a way, pre-selling tries to guide her in this direction and makes it easier for her to make a decision.
People are more inclined to buy what they "want" instead of what they "need". Once they set their minds on buying something, they look for reasons (or call it excuses) why they should buy, only to satisfy themselves, though the decision for the purchase has already been taken. Pre-selling provides reasons which they find "compelling" enough to part with money.
The website which has valuable content the visitor is looking for produces a pleasant experience for her. By pre-selling she is made to develop
trust in the website and the webmaster and will look at the recommendations with an open mind. Once the visitor decides to buy, the website should ensue that she does not face any problems in making actual purchase. The links provided for the order page should work properly and the whole process should be kept simple. It will be very unfortunate if the prospective buyer calls off the purchase only because she finds that the ordering process does not work.
How will your website appear to your visitor? That is an important question which should be asked often. Try to visualize yourself as a first-time visitor to your site. Then see you site as if you looking at it for the first time. How does it appear? Does your headline create a curiosity? Are you drawn towards the main content or other features of your site grab your attention? Is your main content "readable", interesting and not a sermon?
How far does it succeed in pre-selling?
Ask your friends to see your website and give their opinion on these and other questions. Website building is a dynamic process and is never complete or perfect. But whatever changes are made, they should enhance its pre-selling ability. It is good idea to actually test the website after changes are made. Any change which tends to reduce the traffic needs to be modified. The changes should gradually refine the website to attract more visitors.
Pre-selling should be seen as a service to satisfy the needs of the visitors who arrive at the website. It should be considered as the first step before actual sale. Pre-selling forms a bond, an understanding built on trust between the seller and the prospective buyer which eases the process of actual sale.
Copyright 2004 Sanjay Johari
Sanjay Johari regularly contributes his articles to various ezines. To see his recommendation for top business opportunities, e-books, articles, resources and more, see his website:
www.Sanjay-j.Com
Mailto: sjohari2001@yahoo.com
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Amazon.com: Online Shopping for Electronics, Apparel, Computers ... |
Online shopping from the earth's biggest selection of books, magazines, music, DVDs, videos, electronics, computers, software, apparel & accessories, shoes, ... |
www.amazon.com |
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Amazon.com Books: New & used textbooks, biographies, children's ... |
Online shopping for millions of new & used books on thousands of topics at everyday low prices. |
www.amazon.com |
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Google Book Search |
Google digitizes many books from library collections. If an Old English edition, translation, or study is out of print or hard to locate, one can search for ... |
books.google.com |
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Books - The New York Times Book Review |
Reviews, features, author interviews and book excerpts from the national daily and the Sunday book review. Registration required. |
www.nytimes.com |
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The Online Books Page |
Features over 10000 online books free to the public. |
onlinebooks.library.upenn.edu |
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Barnes & Noble.com - Books, Used & Out of Print, Textbooks ... |
Barnes & Noble.com is the Web's premier destination for Books, DVD, Music, PC & Video Games, Children's titles, Toys & Games, Gift Cards, and more. |
www.barnesandnoble.com |
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The Online Books Page |
Listing over 25000 free books on the Web - Updated December 5, 2006 ... New on online books -- Google Library revs up, and other milestones -- Latest Book ... |
digital.library.upenn.edu |
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Amazon.co.uk: low prices in Electronics, Books, Music, DVDs & more |
UK branch of the online bookseller features large searchable selection of books. |
www.amazon.co.uk |
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AbeBooks: New & Used Books, Textbooks, Rare & Out of Print Books |
Abebooks - Over 80 million new, used, and rare books. |
www.abebooks.com |
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Guardian Unlimited Books |
Extensive site includes news and reviews, critics, authors, first chapters, Top 10s, bestsellers, talk board and games. Offers special sections by genre and ... |
books.guardian.co.uk |
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Books - Salon |
The literary section of Salon features book reviews, interviews, columnists and publishing news. |
dir.salon.com |
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Globe and Mail: Book News |
Presents book reviews and columnist along with best-seller lists and Book Briefs emailed newsletter. Canada. |
www.theglobeandmail.com |
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calendarlive.com - BOOKS & TALKS |
Reviews, features and event listings from the West Coast daily newspaper. |
www.calendarlive.com |
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Book - Wikipedia, the free encyclopedia |
A book is also a literary work or a main division of such a work. ... Books, especially heavy ones, need the support of surrounding volumes to maintain ... |
en.wikipedia.org |
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Books - reviews and literary news from The Times and The Sunday Times |
Book reviews, literary news, literary competitions, weblogs, book quizzes and literature features from The Times and The Sunday Times. |
www.timesonline.co.uk |
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Book World - washingtonpost.com |
The Sunday book review of the national daily newspaper features criticism, columns and an online book club. |
www.washingtonpost.com |
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Internet Public Library: Books |
Books. Rather than continuing to maintain its own index of online texts, the IPL is now pleased to recommend a number of other worthwhile resources for this ... |
www.ipl.org |
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oreilly.com -- Welcome to O'Reilly Media, Inc. |
O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly has been a ... |
www.oreilly.com |
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SF Gate: Entertainment: Books |
Chronicle reviewers pick the best books of the season for the readers on ... Jessica Mitford's children recall the woman they called Decca in a new book. ... |
www.sfgate.com |
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Life - Entertainment News - USATODAY.com |
The latest in entertainment news with movie, TV, book, music and theater reviews, travel tips and tools and original content from USATODAY.com - updated ... |
www.usatoday.com |
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