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10 Ways To Work Through A Business Slowdown
In running any kind of business, it's inevitable that sometimes business will slow down. This might occur due to an upcoming holiday, seasonal variations, or uncontrollable circumstances. As a small-business owner, you have a choice in terms of...
Aircraft industry databases... books or websites?
John Routledge talks about the world of aviation industry directory publishing. Many aviation "wanna be" directories have come and gone. Learn how certain smart aviation directory publishers have embraced the internet and utilised...
How to Get Your Procedures Project Done
Wouldn't it be nice for business owners and executives to be finished with their policies and procedures project already? They know they need to get it done, but maybe it's taking too long. Or perhaps their people are staring at a blank piece of...
Information Products: A Business Owner's Best Friend
We live in a post-industrial age where information is the coin of the realm. Knowledge is the most valuable asset that a business owns. For most businesses, that knowledge exists primarily in the heads of the people who work there. For...
“The ‘Matrix’ Is Real: 5 Ways to Pull Yourself Free and Live More Prosperously”
As millions of people flood cinemas to see the new “Matrix” movie, most of them will have no idea that in fact they’re plugged into a real-life matrix.
However, the real life matrix is not run by power-hungry computers; it has everything to...
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Don’t Give Presentations Or Speeches. Give Leadership Talks Instead.
The CEO of a worldwide business asked me to help him develop a talk he planned to give to several hundred of his top executives. He said, 'I feel as if I’m Daniel going into the lion's den.'
Indeed, it was the business equivalent of a lion's den that he was entering. Hired from a competing firm, he was a stranger to the company, a company hobbled by declining market share and bad morale caused by the arbitrary actions of the previous CEO, an isolated dictator.
'This is the first time most of them will see and hear me,' he said. 'I'll give a presentation on the state of the business.'
'Hold on,' I said. 'Don't give a presentation. Give a Leadership Talk instead.'
There is a difference, I explained, between a presentation/speech and a Leadership Talk. A presentation/speech communicates information, but a Leadership Talk not only communicates information but makes a deep, emotional, human connection with the audience.
Most leaders give presentations and speeches most of the time when they should be giving Leadership Talks.
'You're facing an important leadership situation,' I said. 'The old saying, 'You never get a second chance to make a first impression' applies here in spades. You've got a great Leadership Talk opportunity. But to have people believe in you and follow you, they must be emotionally committed to you and what you say. So understand what their emotional needs are.'
I went out into the field and talked to a number of his managers and found out that they were feeling intimidated by the demands of increasingly sophisticated customers. I found out that they feared not being supported in the decisions they made in the field. I learned that they were angry at having to meet what they considered unnecessary reporting requirements. I learned that they didn't trust the top executives.
Intimidation, fear, anger, distrust . . . those emotions described the state of his audience and, in truth, the state of the business.
The CEO gave a Leadership Talk that spoke to and answered the needs of those emotions, a talk based on the single idea that he was a person that they could trust.
That Leadership Talk
marked the beginning of a turnaround for that company.
The lesson: Analyze and speak to the emotion of a situation, and you can become a dramatically more effective leader.
Make that analysis happen this way:
- Know the difference between a presentation/speech and Leadership Talk then view every speaking situation you encounter as either a presentation/speech situation or a Leadership Talk situation.
- Know that you rarely give presentation/speeches and that The Leadership Talk should be your primary leadership communication tool.
- Analyze the emotions of your audience by asking what they feel at the time you speak, what they fear, what angers them, what inspires them.
- Structure your talk around emotional-talking points. For instance, list three things that angers your audience. Make those things the main headings of your talk.
- Speak to them about their emotions. Tell them, for instance, that you realize they are angry and what they are angry about. Tell them what you realize they are feeling.
Speak thus, and you are revealed in powerful motivational ways. Furthermore, they are revealed to themselves.
These revelations can create strong bonds between speakers and audiences.
Understand the speaking situation in terms of its emotional content, and you understand that situation in new ways. Understand it in new ways and you speak in new ways. And when you speak in new ways, your audience acts in new ways.
2004 © The Filson Leadership Group, Inc. All rights reserved.
The author of 23 books, Brent Filson’s recent books are, THE LEADERSHIP TALK: THE GREATEST LEADERSHIP TOOL and 101 WAYS TO GIVE GREAT LEADERSHIP TALKS. He is founder and president of The Filson Leadership Group, Inc. – and has worked with thousands of leaders worldwide during the past 20 years helping them achieve sizable increases in hard, measured results. Sign up for his free leadership ezine and get a free guide, “49 Ways To Turn Action Into Results,” at http://www.actionleadership.com
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Amazon.com: Online Shopping for Electronics, Apparel, Computers ... |
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Online shopping for millions of new & used books on thousands of topics at everyday low prices. |
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Google Book Search |
Google digitizes many books from library collections. If an Old English edition, translation, or study is out of print or hard to locate, one can search for ... |
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Books - The New York Times Book Review |
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The Online Books Page |
Features over 10000 online books free to the public. |
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The Online Books Page |
Listing over 25000 free books on the Web - Updated December 5, 2006 ... New on online books -- Google Library revs up, and other milestones -- Latest Book ... |
digital.library.upenn.edu |
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Amazon.co.uk: low prices in Electronics, Books, Music, DVDs & more |
UK branch of the online bookseller features large searchable selection of books. |
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AbeBooks: New & Used Books, Textbooks, Rare & Out of Print Books |
Abebooks - Over 80 million new, used, and rare books. |
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The literary section of Salon features book reviews, interviews, columnists and publishing news. |
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Globe and Mail: Book News |
Presents book reviews and columnist along with best-seller lists and Book Briefs emailed newsletter. Canada. |
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calendarlive.com - BOOKS & TALKS |
Reviews, features and event listings from the West Coast daily newspaper. |
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Book - Wikipedia, the free encyclopedia |
A book is also a literary work or a main division of such a work. ... Books, especially heavy ones, need the support of surrounding volumes to maintain ... |
en.wikipedia.org |
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Books - reviews and literary news from The Times and The Sunday Times |
Book reviews, literary news, literary competitions, weblogs, book quizzes and literature features from The Times and The Sunday Times. |
www.timesonline.co.uk |
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Book World - washingtonpost.com |
The Sunday book review of the national daily newspaper features criticism, columns and an online book club. |
www.washingtonpost.com |
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Internet Public Library: Books |
Books. Rather than continuing to maintain its own index of online texts, the IPL is now pleased to recommend a number of other worthwhile resources for this ... |
www.ipl.org |
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oreilly.com -- Welcome to O'Reilly Media, Inc. |
O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly has been a ... |
www.oreilly.com |
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SF Gate: Entertainment: Books |
Chronicle reviewers pick the best books of the season for the readers on ... Jessica Mitford's children recall the woman they called Decca in a new book. ... |
www.sfgate.com |
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Life - Entertainment News - USATODAY.com |
The latest in entertainment news with movie, TV, book, music and theater reviews, travel tips and tools and original content from USATODAY.com - updated ... |
www.usatoday.com |
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