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A Few Words on Affiliate Team Building
It might have been Vince Lombardi or some other famous coach who said, "There is no I in team." ( I was too lazy to look up the source of the quote;) I think that this is as true in business as it is in sports. Especially in a business like...
Can You Say No?
As a manager you are constantly being asked to do things - by your boss, by one of your fellow managers, by the head of another department, by one of your staff.
Your working life is a constant bombardment of requests coming from all...
Firing Underperforming Employees in Your Small Business
Here are a few tips on how to hand out pink slips when it comes time to terminate an employee.
As a small business owner with employees, you will likely find it necessary one day to terminate an underperforming employee – if you haven’t...
It's a Training Issue!
There’s a common phrase used by Organizational Development and Human Resource professionals, when identifying kinks in the growth of an organization or company - “It’s a training issue.” The same phrase can be applied to almost any group of...
Loyal Customers Take Commitment
In today’s competitive world of retail, many stores are implementing external marketing programs designed to attract new business. Unfortunately, the cost can be very high with little return on investment. What is often lost in the mix is the fact...
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eBooks: Free Marketing Tools That Promote Your Product
A brief article on how I put my eBook on the best sellers' list without spending any hard-earned cash.
When I first decided to publish an eBook I wanted to test the market, so I produced a free eBook just to work through the process. My aim was to do this as inexpensively as possible. This giveaway, titled “How To Sell Your Competitor’s Book Online,” is downloaded approximately 100 times a month from various locations.
What I discovered during this process was that it’s quite easy to produce a perfectly good eBook for less than it costs to buy soup and a sandwich. This resulted in the publication of my second eBook “How to Publish & Market Your eBook for Just $5”. I sell that book through Booklocker.com for less than $10. Within a few months it made the best sellers’ list and has remained there for the past year. At one point it went as high as number two.
I still haven’t spent much money to promote “How to Publish & Market Your eBook for Just $5” --- I’d estimate about $50 total in the last year. I used web space I already had to put up the Author’s Café web site (http://www.authorscafe.com) and bought the dot com. Aside from Booklocker, Author’s Café is the main “home” for my eBook. My main promotion tools have all been free ones. I used three main marketing tactics: a newsletter, that I publish monthly for free through Topica.com; I submit free articles, such as this one, to eZine publishers and I list the eBook on every free listing site I can find. The latter project was the most work intensive since it’s often difficult to find free sites, especially ones that do not require a link back, which I didn’t want to do.
I’ve managed to find about 50 sites where an
author can list her eBook, offer free sample chapters, get reviewed or interviewed, or post a review or interview. I’ve packaged this up into an eDoc (I don’t like calling anything under 80 pages an eBook) and now I sell that to authors from my Author’s Café site.
The original free eBook I offered has expanded into a small business. While I’ll never retire from the profits, my eBooks have taken on a life of their own and work for me. Each month I can depend on a royalty cheque. I’m not getting rich, but when my son wants a new bike,or the family wants to eat out at a nice restaurant (there are five of us) I know I can count on my eBook sales to pay for it.
Anyone who has a marketable idea or information to sell can easily make a profit through eBook publishing. The nice thing is, the initial investment (aside from your time) is only pocket change. Some of the best selling eBooks have come from everyday interests people have, including how to build sand castles, how to make gel candles and how to organize finances for a small business. So, what’s your best selling eBook topic going to be?
About the Author
Cathi Stevenson is a former editor and journalist who has sold more than 2000 articles world-wide. Her eBook "How To Publish & Market Your eBook For Just $5" made the publisher's best sellers' list within months of its release. Learn how she did it with tips from the Author's Cafe Newsletter. Sign up at: http://www.authorscafe.com. Cathi also owns the highly successful book cover design company: Book Cover Express. http://www.bookcoverexpress.com
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Amazon.com: Online Shopping for Electronics, Apparel, Computers ... |
Online shopping from the earth's biggest selection of books, magazines, music, DVDs, videos, electronics, computers, software, apparel & accessories, shoes, ... |
www.amazon.com |
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Amazon.com Books: New & used textbooks, biographies, children's ... |
Online shopping for millions of new & used books on thousands of topics at everyday low prices. |
www.amazon.com |
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Google Book Search |
Google digitizes many books from library collections. If an Old English edition, translation, or study is out of print or hard to locate, one can search for ... |
books.google.com |
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Books - The New York Times Book Review |
Reviews, features, author interviews and book excerpts from the national daily and the Sunday book review. Registration required. |
www.nytimes.com |
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The Online Books Page |
Features over 10000 online books free to the public. |
onlinebooks.library.upenn.edu |
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Barnes & Noble.com - Books, Used & Out of Print, Textbooks ... |
Barnes & Noble.com is the Web's premier destination for Books, DVD, Music, PC & Video Games, Children's titles, Toys & Games, Gift Cards, and more. |
www.barnesandnoble.com |
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The Online Books Page |
Listing over 25000 free books on the Web - Updated December 5, 2006 ... New on online books -- Google Library revs up, and other milestones -- Latest Book ... |
digital.library.upenn.edu |
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Amazon.co.uk: low prices in Electronics, Books, Music, DVDs & more |
UK branch of the online bookseller features large searchable selection of books. |
www.amazon.co.uk |
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AbeBooks: New & Used Books, Textbooks, Rare & Out of Print Books |
Abebooks - Over 80 million new, used, and rare books. |
www.abebooks.com |
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Guardian Unlimited Books |
Extensive site includes news and reviews, critics, authors, first chapters, Top 10s, bestsellers, talk board and games. Offers special sections by genre and ... |
books.guardian.co.uk |
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Books - Salon |
The literary section of Salon features book reviews, interviews, columnists and publishing news. |
dir.salon.com |
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Globe and Mail: Book News |
Presents book reviews and columnist along with best-seller lists and Book Briefs emailed newsletter. Canada. |
www.theglobeandmail.com |
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calendarlive.com - BOOKS & TALKS |
Reviews, features and event listings from the West Coast daily newspaper. |
www.calendarlive.com |
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Book - Wikipedia, the free encyclopedia |
A book is also a literary work or a main division of such a work. ... Books, especially heavy ones, need the support of surrounding volumes to maintain ... |
en.wikipedia.org |
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Books - reviews and literary news from The Times and The Sunday Times |
Book reviews, literary news, literary competitions, weblogs, book quizzes and literature features from The Times and The Sunday Times. |
www.timesonline.co.uk |
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Book World - washingtonpost.com |
The Sunday book review of the national daily newspaper features criticism, columns and an online book club. |
www.washingtonpost.com |
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Internet Public Library: Books |
Books. Rather than continuing to maintain its own index of online texts, the IPL is now pleased to recommend a number of other worthwhile resources for this ... |
www.ipl.org |
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oreilly.com -- Welcome to O'Reilly Media, Inc. |
O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly has been a ... |
www.oreilly.com |
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SF Gate: Entertainment: Books |
Chronicle reviewers pick the best books of the season for the readers on ... Jessica Mitford's children recall the woman they called Decca in a new book. ... |
www.sfgate.com |
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Life - Entertainment News - USATODAY.com |
The latest in entertainment news with movie, TV, book, music and theater reviews, travel tips and tools and original content from USATODAY.com - updated ... |
www.usatoday.com |
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