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15 Website Elements That Attract Visitors
Here is a quick list of components that make a website attractive. They are listed in layers of attractiveness beginning with the "must" haves, to "nice to haves."
1. State the website's purpose up front and clearly of the site. Do this...
Book Summary: What Is The Emperor Wearing?
This article is based on the following book: What Is The Emperor Wearing? Truth-Telling In Business Relationships Butterworth-Heinneman ISBN 0-7506-9872-1 217 pages This book is inspired by the popular tale “The Emperor’s New Clothes”. It...
Classified Ads - What Works & What Doesn’t
Do classified ads really work? Should you include an email address or fax number in them? How about a call to action?
Questions like these are often brought to the attention of OhioHelp.net , an Ohio-based company specializing in helping...
The Best Traffic Generation Tool Is Free
Although search engines have been around since the beginning of the Web, many businesses (large and small) are just now waking up to the gigantic benefit search engines provide. What other medium gives you - at absolutely no cost whatsoever - a...
The Stock Market Investor’s Worst Enemy
Every stock market investor faces one primal enemy. An enemy so perverse, it will drive thousands of investors from the stock market through its ability to defeat even the most practiced investment strategy. Who is this enemy you ask? Your...
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Ethics in Business... A Lost Art
While watching Face the Nation one Sunday earlier this year, Bob Schiffer discussed the airline industry, his mother and ethics in business. Like Bob, I think it is a sad commentary today, that we have to police businesses. Whatever happened to going into business to provide a needed service, being loyal to employees, and keeping promises.
It seems like no one today is concerned about doing good business or being ethical in the process. Our forefathers would be ashamed at what this society has come to. I know I am.
Chuck and I teach our students how to run a good business, by being ethical, and making sure that everyone is happy. We run our business using the adage, “The customer is always right”. We know, however, from looking at others in business both on and offline, that we are in the minority. For most it is all about making money. They don’t care who they have to step on, how many lies they tell, just “show them the money”. As I pointed out in my article regarding “The Almighty Buck”, this should not be your only incentive for going into business, and if it is, you won’t be in business long.
We see sites every day that you can’t find a telephone number on, an address for, they just want you to take it on faith that they are on the up and up. Years ago, a business would never even think of operating this way. Their name, address, phone number, slogan etc. was very prominent on everything they did. Unfortunately today, you can’t take people on faith anymore. It’s very sad, but it seems if you do so, most of the time, you will get burned.
Years ago, companies were known for their honesty, their integrity, and their good products. They had to be to stay in business and keep the good image they wanted to project. This gave their company a good name. As many of you know, we come from New York. Kodak, Grumman, and IBM were major companies in down and upstate NY. If you got a job with them you had a job for life, and
once you retired you didn’t have to worry. Today, people are losing their medical benefits, their pensions, their life savings; due to businesses thinking of only the bottom line.
Every time you open a newspaper or watch the news today you hear about another business’ unethical business practices. They cook the books, take bonuses they don’t disclose, while they expect employees to work for less. There is something very wrong with this picture. It also says to our future entrepreneurs, that this behavior is alright, just don’t get caught.
Like Bob Schiffer, I’d much rather go back to the time when businesses dealt with us in an ethical manner and didn’t only concentrate on lining their pockets, like today. Also, like Bob, I think what we need are different teachings in our business schools. The philosophy of today’s teachers, needs to re-vamped to reflect the philosophies of old. What we need is to “throw out the new, and bring back the old”. As Bob said, if his mom was teaching today, students would get a completely different view…an old fashioned one. Kudos to Bob’s mom!
Copyright 2003 DeFiore Enterprises
Interested in having your own successful, home based creative real estate investing business? Chuck and Sue have been helping folks start successful home based businesses for over 17 years, and we can help you too! To see how, visit http://www.homebusinesssolutions.com for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses. No time to visit the site? Subscribe to our FREE "how to" Home Business Solutions Digest, it's like having your own personal coach: mailto:subscribeHBS@homebusinesssolutions.com
coaches@homebusinesssolutions.com
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The Sunday book review of the national daily newspaper features criticism, columns and an online book club. |
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Internet Public Library: Books |
Books. Rather than continuing to maintain its own index of online texts, the IPL is now pleased to recommend a number of other worthwhile resources for this ... |
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oreilly.com -- Welcome to O'Reilly Media, Inc. |
O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly has been a ... |
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SF Gate: Entertainment: Books |
Chronicle reviewers pick the best books of the season for the readers on ... Jessica Mitford's children recall the woman they called Decca in a new book. ... |
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Life - Entertainment News - USATODAY.com |
The latest in entertainment news with movie, TV, book, music and theater reviews, travel tips and tools and original content from USATODAY.com - updated ... |
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