|
|
|
15 Ways Salespeople Can Get Motivated
First, recognize that motivation is an inside job. The word motivate means to impel, inspire, hope, stimulate, incite, propel, spur, goad, move, induce, prompt, instigate, fire, provoke, actuate, cause, egg on, drive, excite, and to trigger....
How Envelope Stuffing Scams Con
Here's a legitimate looking advertisement found in the classified section of a local newspaper.
"Our Company will pay you up to $5 per envelope stuffed! Hurry this opportunity will not last long!"
Most work at home envelope stuffing...
Information Products: A Business Owner's Best Friend
We live in a post-industrial age where information is the coin of the realm. Knowledge is the most valuable asset that a business owns. For most businesses, that knowledge exists primarily in the heads of the people who work there. For...
Silicon Valley
Silicon Valley: a parable
We have all heard about the “Silicon Valley” miracle. Not long ago, Silicon Valley found itself at the centre of the world, a job- and money-making machine fueled by the popularity of the Internet and technological...
What Paper or Computer Files Should You Keep?
As business people we must deal with a great deal of paper and information from email and the net every day. You need to know however, that according to the "Pareto Time Management Rule," only 20% of all paper and information is important. That...
|
|
| |
|
|
|
|
|
|
Integrity is the Best Tool to Get What You Want
As a child, you probably heard, "to thine own self be true." But what does that really mean? When the newspapers are full of cheating and lying business owners, politicians, and academics, does it really make sense to maintain your integrity?
To me, the answer is a clear, unwaffling YES! Without your integrity, you really don't have a business or a career—just a waiting game until you world comes crashing down around you.
But fear of being caught isn't the reason to live your life with integrity. The real reasons are that it helps you get to where you really want to be, and lets you feel really good about yourself.
Sometimes, integrity involves taking risks. Here's an example from my own career:
A graphic artist and I were at a pitch meeting to produce some materials for our local Board of Realtors. The organization had registered a very obscure domain name that only had meaning for them.
The "safe" thing to do would have been to nod our heads and continue the conversation. But when we heard the domain name, the graphic artist and I exchanged looks, and we started telling the organization why the domain they’d picked would be a marketing disaster. I told the executive director to imagine giving out that name on the radio, and to look at a name that would reinforce the group’s identity and message.
We went out on a limb; this was a free consultation during a meeting to pitch for business, and if someone was really attached to the name, we might never have gotten the job. But we all brainstormed a bunch of better domain names—and then a few months later I got a call from the president of the largest real estate firm in the service area. He had been impressed at that meeting and
came to me to rewrite the firm’s entire collection of a dozen or so brochures—a very juicy assignment. By advising the client that its course was strewn with obstacles, I had put myself in the position to receive a much, much larger assignment, one for which I was not competing against any other copywriters.
Over and over again in my life, I've achieved or drawn closer to my goals by turning down work I didn't feel good about, refusing to compromise with my core principles, treating others with respect, and expecting high standards of others. I've even had to educate a few clients about plagiarism as I refused their assignments.
Arthur Andersen, the founder of the accounting firm that was driven out of business by integrity failure, lost a major account after refusing the company’s request to engage in exactly the sort of unethical accounting that later brought down his company—early in his career, when he wasn’t sure he could meet his next payroll. He told the client that there was “not enough money in the city of Chicago” to change his mind. Too bad his successors didn't understand this!
Copywriter and consultant Shel Horowitz has started an international campaign to change the business world--to create a culture of ethics and cooperation: http://www.principledprofits.com/25000influencers.html. His most recent books are Principled Profit: Marketing That Puts People First and Grassroots Marketing: Getting Noticed in a Noisy World (both award-winners). For more on ethical, cooperative business practices, please visit http://www.principledprofits.com To discuss your next marketing project with Shel, write to mailto:shel@principledprofits.com, call 800-683-WORD, or visit http://www.frugalmarketing.com
|
|
|
|
|
| Amazon.com: Online Shopping for Electronics, Apparel, Computers ... |
| Online shopping from the earth's biggest selection of books, magazines, music, DVDs, videos, electronics, computers, software, apparel & accessories, shoes, ... |
| www.amazon.com |
|
| Amazon.com Books: New & used textbooks, biographies, children's ... |
| Online shopping for millions of new & used books on thousands of topics at everyday low prices. |
| www.amazon.com |
|
| Google Book Search |
| Google digitizes many books from library collections. If an Old English edition, translation, or study is out of print or hard to locate, one can search for ... |
| books.google.com |
|
| Books - The New York Times Book Review |
| Reviews, features, author interviews and book excerpts from the national daily and the Sunday book review. Registration required. |
| www.nytimes.com |
|
| The Online Books Page |
| Features over 10000 online books free to the public. |
| onlinebooks.library.upenn.edu |
|
| Barnes & Noble.com - Books, Used & Out of Print, Textbooks ... |
| Barnes & Noble.com is the Web's premier destination for Books, DVD, Music, PC & Video Games, Children's titles, Toys & Games, Gift Cards, and more. |
| www.barnesandnoble.com |
|
| The Online Books Page |
| Listing over 25000 free books on the Web - Updated December 5, 2006 ... New on online books -- Google Library revs up, and other milestones -- Latest Book ... |
| digital.library.upenn.edu |
|
| Amazon.co.uk: low prices in Electronics, Books, Music, DVDs & more |
| UK branch of the online bookseller features large searchable selection of books. |
| www.amazon.co.uk |
|
| AbeBooks: New & Used Books, Textbooks, Rare & Out of Print Books |
| Abebooks - Over 80 million new, used, and rare books. |
| www.abebooks.com |
|
| Guardian Unlimited Books |
| Extensive site includes news and reviews, critics, authors, first chapters, Top 10s, bestsellers, talk board and games. Offers special sections by genre and ... |
| books.guardian.co.uk |
|
| Books - Salon |
| The literary section of Salon features book reviews, interviews, columnists and publishing news. |
| dir.salon.com |
|
| Globe and Mail: Book News |
| Presents book reviews and columnist along with best-seller lists and Book Briefs emailed newsletter. Canada. |
| www.theglobeandmail.com |
|
| calendarlive.com - BOOKS & TALKS |
| Reviews, features and event listings from the West Coast daily newspaper. |
| www.calendarlive.com |
|
| Book - Wikipedia, the free encyclopedia |
| A book is also a literary work or a main division of such a work. ... Books, especially heavy ones, need the support of surrounding volumes to maintain ... |
| en.wikipedia.org |
|
| Books - reviews and literary news from The Times and The Sunday Times |
| Book reviews, literary news, literary competitions, weblogs, book quizzes and literature features from The Times and The Sunday Times. |
| www.timesonline.co.uk |
|
| Book World - washingtonpost.com |
| The Sunday book review of the national daily newspaper features criticism, columns and an online book club. |
| www.washingtonpost.com |
|
| Internet Public Library: Books |
| Books. Rather than continuing to maintain its own index of online texts, the IPL is now pleased to recommend a number of other worthwhile resources for this ... |
| www.ipl.org |
|
| oreilly.com -- Welcome to O'Reilly Media, Inc. |
| O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly has been a ... |
| www.oreilly.com |
|
| SF Gate: Entertainment: Books |
| Chronicle reviewers pick the best books of the season for the readers on ... Jessica Mitford's children recall the woman they called Decca in a new book. ... |
| www.sfgate.com |
|
| Life - Entertainment News - USATODAY.com |
| The latest in entertainment news with movie, TV, book, music and theater reviews, travel tips and tools and original content from USATODAY.com - updated ... |
| www.usatoday.com |
|
|