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7 Secrets to Explode your eBook Sales! - Part 4
Secret #4: Creating passionate articles will explode your eBook sales! Aho, All the experts finally agreed on something. Writing articles about your eBook can be one of the most successful ways of eMarketing. However, one of the biggest...
7 Steps To A Powerful, Useful Reciprocal Links Directory
The Problem
No matter how good your product or service is, if you are not receiving targeted visitors to your site or if your web site is not well ranked by the Search engines you will not sell much.
A solid, reciprocal linking...
Business or Hobby...What Would the IRS Call YOUR Business?
One thing we know for sure… direct sellers start their businesses for a wide variety of reasons. Some want to build a dynasty, some want the tax benefits, some do it to buy and share a product they believe in, while others are simply looking for...
Invest Nothing - Get Nothing
People ask me all the time why I write articles. They ask me questions like:
What makes you such an expert?
Where do you learn this Internet marketing stuff?
How long have you been doing this "Internet marketing thing"?
How much money have...
Is a Small Business Web Site a Wise Investment?
One of the greatest pitfalls in e-commerce is Field of Dreams thinking, the notion that all one has to do is “build it (a web site) and they will come.” “I can’t think of anything further from the truth,” Ron Scott, a Riverside, California web...
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Print on demand books to shake the market
Publishing for beginning or specialist niche authors has always been a major obstacle. One solution, Print on Demand, has been around for a while but the technology is about to get a major boost as a result of commercial pressures in the book selling world.
The world largest online retailer Amazon has recently acquired BookSurge a print on demand specialist. So we have the powerful combination of a leading distributor with the technology and rights for a breakthrough in marketing books.
Print on demand is a method of book distribution whereby single copies of a book can be printed as the title is ordered. This represents considerable economies in that the method eliminated the costs and risks of inventory management and to a large extent the freight cost of the books themselves.
Although we have been hearing about how e-books and readers will replace paper based books for years it seems that consumers still want a tangible book to read and shelve.
Traditional bookselling used a method called sale or return. Retailers received their stock from distributors fro sale, unsold copies were returned to the distributors. This two–way traffic is expensive to maintain and is wasteful of resources. These expenses are built into the retail price of books.
Publishers take a risk with every title they publish. They need to spend considerable effort selecting manuscripts that they estimate have a good chance of success. First time authors and those wishing to
publish into niche markets face a considerable barrier. Publishers can’t justify publishing authors without a track record, authors can’t get recognised until they are published. Print on demand bypasses this hurdle, or at least lowers the bar considerably. The break even print run will be reduced to just a few hundred copies.
From the consumer’s point of view there are considerable benefits in this new system. A much greater choice of books will become available, especially for highly specialised topics.
There will be considerable downward pressure on book prices. Consumers will be able to buy more books.
Titles printed using this method will never go “out of print.”
With every technological change and its flow on economic effects there will be some businesses and groups who will face losses, real or imagined. The remainders trade is probably one section of the book industry which is most under threat, and second hand booksellers may also lose out. Traditional book retailers will need to adapt, but the global market for printed books will probably expand.
But the overall benefits for authors, publishers and consumers are considerable. We live in interesting times.
About the author:
Darby Higgs is editor of Ozarticles, a clearinghouse of reprintable articles with Australian Content. see http://www.ozarticles.com
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| Amazon.com: Online Shopping for Electronics, Apparel, Computers ... |
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| The Online Books Page |
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| Guardian Unlimited Books |
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| Globe and Mail: Book News |
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| calendarlive.com - BOOKS & TALKS |
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| Book - Wikipedia, the free encyclopedia |
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| Books - reviews and literary news from The Times and The Sunday Times |
| Book reviews, literary news, literary competitions, weblogs, book quizzes and literature features from The Times and The Sunday Times. |
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| Book World - washingtonpost.com |
| The Sunday book review of the national daily newspaper features criticism, columns and an online book club. |
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| Internet Public Library: Books |
| Books. Rather than continuing to maintain its own index of online texts, the IPL is now pleased to recommend a number of other worthwhile resources for this ... |
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| oreilly.com -- Welcome to O'Reilly Media, Inc. |
| O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly has been a ... |
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| SF Gate: Entertainment: Books |
| Chronicle reviewers pick the best books of the season for the readers on ... Jessica Mitford's children recall the woman they called Decca in a new book. ... |
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| Life - Entertainment News - USATODAY.com |
| The latest in entertainment news with movie, TV, book, music and theater reviews, travel tips and tools and original content from USATODAY.com - updated ... |
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