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10 Worst Tips To Give A Speaker
1. Learn the speech by heart or read it from a script.
This is meant to be a way of making sure you don’t forget what you’re going to say. Instead, it’s usually a way of making sure you don’t connect with your audience.
Most people who...
Are You At The Mercy Of Computer Geeks?
Many business owners are sabotaging their business without even realizing it. They are completely out of the loop when it comes to all technology aspects of their operation such as websites, computers and software. They become completely...
Don't Bite the Hands That Used to Feed You
When we begin working online we have no idea how to get visitors to our website, let alone actually make a sale. We start to read everything we can get our hands on to learn as much as we can.
We subscribe to newsletters, sign up for free...
How to Achieve E-commerce Success –You Gotta Plan!
Before becoming a netpreneaur, I was an entrepreneur. First, I owned a successful child care center which grew to capacity in less than two years. When I sold that, I bought a little flower shop that had less than 300 customers and grew it to...
How to Increase Sales with Automation Improvements
How popular is online shopping? And is there room for improvement? Let’s check out some pros and cons of automated shopping and see.
Digital carts offer convenience for people around the globe 24 hours a day. Yet an estimated 4 percent of...
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Print on demand books to shake the market
Publishing for beginning or specialist niche authors has always been a major obstacle. One solution, Print on Demand, has been around for a while but the technology is about to get a major boost as a result of commercial pressures in the book selling world.
The world largest online retailer Amazon has recently acquired BookSurge a print on demand specialist. So we have the powerful combination of a leading distributor with the technology and rights for a breakthrough in marketing books.
Print on demand is a method of book distribution whereby single copies of a book can be printed as the title is ordered. This represents considerable economies in that the method eliminated the costs and risks of inventory management and to a large extent the freight cost of the books themselves.
Although we have been hearing about how e-books and readers will replace paper based books for years it seems that consumers still want a tangible book to read and shelve.
Traditional bookselling used a method called sale or return. Retailers received their stock from distributors fro sale, unsold copies were returned to the distributors. This two–way traffic is expensive to maintain and is wasteful of resources. These expenses are built into the retail price of books.
Publishers take a risk with every title they publish. They need to spend considerable effort selecting manuscripts that they estimate have a good chance of success. First time authors and those wishing to
publish into niche markets face a considerable barrier. Publishers can’t justify publishing authors without a track record, authors can’t get recognised until they are published. Print on demand bypasses this hurdle, or at least lowers the bar considerably. The break even print run will be reduced to just a few hundred copies.
From the consumer’s point of view there are considerable benefits in this new system. A much greater choice of books will become available, especially for highly specialised topics.
There will be considerable downward pressure on book prices. Consumers will be able to buy more books.
Titles printed using this method will never go “out of print.”
With every technological change and its flow on economic effects there will be some businesses and groups who will face losses, real or imagined. The remainders trade is probably one section of the book industry which is most under threat, and second hand booksellers may also lose out. Traditional book retailers will need to adapt, but the global market for printed books will probably expand.
But the overall benefits for authors, publishers and consumers are considerable. We live in interesting times.
About the author:
Darby Higgs is editor of Ozarticles, a clearinghouse of reprintable articles with Australian Content. see http://www.ozarticles.com
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| Book World - washingtonpost.com |
| The Sunday book review of the national daily newspaper features criticism, columns and an online book club. |
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| Internet Public Library: Books |
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| oreilly.com -- Welcome to O'Reilly Media, Inc. |
| O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly has been a ... |
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| Chronicle reviewers pick the best books of the season for the readers on ... Jessica Mitford's children recall the woman they called Decca in a new book. ... |
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| The latest in entertainment news with movie, TV, book, music and theater reviews, travel tips and tools and original content from USATODAY.com - updated ... |
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