For the life of me I don't know why more people don't use this technique that could literally blow their sales through the roof.

This tip can be as complex or as simple as you want to make it. In a nutshell, one way to differentiate your product is to offer unique bonuses that no one else has. This simple technique can make the difference between you getting the sale or someone else getting the sale.

By creating your own bonuses you create more value so you could even charge more for the exact same product that others may even be giving away!

Let's say I wanted to really push sales of the Link Check Generator. Here's exactly how I would do it:

1. Go to http://www.marketing-seek.com and find every possible article about link popularity, how search engines like incoming links, increasing your Google Page Rank, etc. Copy those articles into a document or if you have it you could use the full version of Adobe Acrobat (http://www.adobe.com) to automatically download the articles into PDF format.

2. Visit the sites of the article authors. See if they have an affiliate program and if you can put your affiliate link in the resource box at the bottom of their article. You might need to ask permission to use the article in association with a for pay product or to combine the articles with others in your little special report.

3. Read the article thoroughly and make sure you understand the concepts involved. Start putting the advice into practice on your own site so you aren't faking knowledge of the techniques.

4. Make notes that show you are knowledgeable at the bottom of the article after the resource box or on another "editorial page". For example if I were making an editorial comment about this article I might write: "John really seems to know what it takes to really make big sales with ebooks. I tried this little tactic and found that not only was it easy to implement, I made 4 more sales

Now you've added unique content to a freely available article. Of course you can write much more if you are so inclined to add even more value.

5. Add other useful content like reviews of other software or ebooks related to linking matters including your affiliate link of course.

6. Use an ebook compiler like Armand Morin's eBook Generator (http://www.go-click.com/to/ebgen) or Adobe Acrobat (http://www.adobe.com) and organize the articles to create an ebook.

7. Although not necessary, you can make a cover for your bonus report. One of the best cover makers I've used is Ecover Generator (http://www.go-click.com/to/ebcgen) but you can create your own if you're not graphically challenged.

8. Do it all over again for the same product or other products you have resell rights to. You could add checklists, tutorials with screen shots, lists of useful resources, other reviews and recommendations, etc. There really is no limit to how you can apply this.

That's it. Now get going!

Copyright 2004 John Taylor

John Taylor is a writer and publisher and his work includes The "Testing & Tracking" Special Report that explains what to test and how to test it (http://www.Test-and-Track.com). He is Webmaster for the Amazing Marketing Tools web site where you will find an incredible range of resources to help you to develop the knowledge and skills to become a successful marketer.(http://www.AmazingMarketingTools.com) John also publishes the http://www.quogger.com weblog and operates http://www.Money-and-Power.com and http://www.Buy-Impulse.com