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Are You An Expert At What You Do?
One of the most common refrains I hear from people is, "I can’t create information products…I’m not an expert!"
Yet what is expertise?
Many organizations have tried to pin down the exact criteria that make an expert. They talk about...
Are You Brand Worthy?
Branding is one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.
...
How to Get the Best Price for Your House
The best price to sell your home is always determined by how you compare against your competition, the house down the street. If your property looks better than the next guy’s the customer will buy yours.
It all comes down to image, making...
Make That 3 Billion
My previous article I wrote called "One Point Two Billion" attracted quite some attention, the downloads through all the article syndication services has been astronomical compared to any other articles I wrote which are still with them. It...
Surprise! Accounting is the Hot New Major
There was a time when accounting was the boring college major that many people regretted signing up for. A constant barrage of numbers, statistics and spreadsheets was none too interesting.
Boy, have times changed! Thanks to recent accounting...
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Retailing with Books a Million
For the aspiring author, it is important to be familiar with
potential publishers as well as the distribution channel they
can offer. Eventually, much of the success of your book will
fall on the quality of the publisher and their ability to push
the book through the appropriate distribution channels. I would
recommend contacting a well established publisher that has
plenty of expertise and success in the publishing field. A
seasoned publisher is your best choice if you want your book to
actually make it to stores.
Ride the Coattails of Books a Million
Keep in mind that if your book doesn't ever make it to the
bookshelves nobody will ever have the opportunity to buy it and
read it, meaning you will have to find another job. The best
publishers will make sure your book makes it to the biggest
retail book stores. In addition to the traditional book retail
stores such as Borders and Barnes and Noble, you will definitely
want your book on the shelves of a Books a Million store. If you
haven't heard of Books a Million yet, perhaps it is time that
you do. Books a Million is growing rapidly and is beginning to
compete directly with Borders and Barnes and Noble. Of course it
is obvious you want your book to be featured on the shelves of
Borders and B&N, but Books a Million is the hot new book retailer
right now.
Books a Million was actually founded in 1918, but has since
grown to include more than 200 stores. These stores are found
primarily in the southern and eastern section of the United
States, with locations in 18 states as well as Washington D.C.
Because Books a Million is growing so rapidly, their ability to
introduce your book to new markets will help prolong the shelf
life of your book.
As I have stated before, getting your book sold at the largest
books stores like Borders and Barnes and Noble is very
important, but this is not always possible. These companies are
so large that the competition to fill their shelves is very
intense, so it may be in your best interest to build a
relationship through your publisher with a smaller growing
company like Books a Million. That way you can get
your foot in
the door, begin to make a profit off your book, and as Books a
Million grows so shall your audience.
Double Your Profits with a Book on Tape
In addition to marketing your book through the major brick and
mortar retailers, you might also consider publishing your book
in a different format. Have you ever thought of turning your
book into a book on tape? Making a book on tape helps expand the
potential audience base for your book, thereby increasing your
potential for profits and fortifying your continued existence as
a thriving author.
Of course a book on tape can be sold through the usual
channels, such as Books a Million, but you can also digitalize
your book on tape and strike a deal with Audible.com to sell
your book on tape in digital audio format. Digital audio is a
rapidly growing market thanks to the popularity of mp3 players,
particularly the ubiquitous iPod. Creating a synergistic
relationship with this new technology that has just taken off in
recent years will help reinvent books as we know them, and for
that matter it will also reinvent the book on tape. Now, instead
of buying a book on tape, you can download the book in a digital
audio format and listen to the book wherever you go. The market
demanding this type of book is rapidly growing.
As an author it is important that you are in tune with the
direction the book retail market is taking. You can't afford to
miss the opportunity to build lasting relationships with growing
retailers like Books a Million, nor can you afford to miss the
boat with digital audio and the incremental sales and profits
that are associated with those new markets.
Adam Smith is an internet marketer specializing in
affiliate program management
for 10Xmarketing.com. To
learn more about the book publishing industry or a book note please visit Wikipedia.com
About the author:
None
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| Amazon.com: Online Shopping for Electronics, Apparel, Computers ... |
| Online shopping from the earth's biggest selection of books, magazines, music, DVDs, videos, electronics, computers, software, apparel & accessories, shoes, ... |
| www.amazon.com |
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| Amazon.com Books: New & used textbooks, biographies, children's ... |
| Online shopping for millions of new & used books on thousands of topics at everyday low prices. |
| www.amazon.com |
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| Google Book Search |
| Google digitizes many books from library collections. If an Old English edition, translation, or study is out of print or hard to locate, one can search for ... |
| books.google.com |
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| Books - The New York Times Book Review |
| Reviews, features, author interviews and book excerpts from the national daily and the Sunday book review. Registration required. |
| www.nytimes.com |
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| The Online Books Page |
| Features over 10000 online books free to the public. |
| onlinebooks.library.upenn.edu |
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| Barnes & Noble.com is the Web's premier destination for Books, DVD, Music, PC & Video Games, Children's titles, Toys & Games, Gift Cards, and more. |
| www.barnesandnoble.com |
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| The Online Books Page |
| Listing over 25000 free books on the Web - Updated December 5, 2006 ... New on online books -- Google Library revs up, and other milestones -- Latest Book ... |
| digital.library.upenn.edu |
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| Amazon.co.uk: low prices in Electronics, Books, Music, DVDs & more |
| UK branch of the online bookseller features large searchable selection of books. |
| www.amazon.co.uk |
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| AbeBooks: New & Used Books, Textbooks, Rare & Out of Print Books |
| Abebooks - Over 80 million new, used, and rare books. |
| www.abebooks.com |
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| Guardian Unlimited Books |
| Extensive site includes news and reviews, critics, authors, first chapters, Top 10s, bestsellers, talk board and games. Offers special sections by genre and ... |
| books.guardian.co.uk |
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| Books - Salon |
| The literary section of Salon features book reviews, interviews, columnists and publishing news. |
| dir.salon.com |
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| Globe and Mail: Book News |
| Presents book reviews and columnist along with best-seller lists and Book Briefs emailed newsletter. Canada. |
| www.theglobeandmail.com |
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| calendarlive.com - BOOKS & TALKS |
| Reviews, features and event listings from the West Coast daily newspaper. |
| www.calendarlive.com |
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| Book - Wikipedia, the free encyclopedia |
| A book is also a literary work or a main division of such a work. ... Books, especially heavy ones, need the support of surrounding volumes to maintain ... |
| en.wikipedia.org |
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| Books - reviews and literary news from The Times and The Sunday Times |
| Book reviews, literary news, literary competitions, weblogs, book quizzes and literature features from The Times and The Sunday Times. |
| www.timesonline.co.uk |
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| Book World - washingtonpost.com |
| The Sunday book review of the national daily newspaper features criticism, columns and an online book club. |
| www.washingtonpost.com |
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| Internet Public Library: Books |
| Books. Rather than continuing to maintain its own index of online texts, the IPL is now pleased to recommend a number of other worthwhile resources for this ... |
| www.ipl.org |
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| oreilly.com -- Welcome to O'Reilly Media, Inc. |
| O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly has been a ... |
| www.oreilly.com |
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| SF Gate: Entertainment: Books |
| Chronicle reviewers pick the best books of the season for the readers on ... Jessica Mitford's children recall the woman they called Decca in a new book. ... |
| www.sfgate.com |
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| Life - Entertainment News - USATODAY.com |
| The latest in entertainment news with movie, TV, book, music and theater reviews, travel tips and tools and original content from USATODAY.com - updated ... |
| www.usatoday.com |
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