|
|
Are You The Boss Or The Employee Of Your Business?
I remember when I was working, back in 1996, I was a totally lazy person. If my boss ordered me to do something, I listened to what he said, but in my heart, I kept complaining that I needed to find a new job with a better employer.
All I...
Businesses Should Specialise Not Generalise
In the 1980s it was the fashion for businesses to be diverse and to offer a variety of service. This strategy was found to be wanting in the 1990s when many businesses decided to stick to the core businesses they know best and to dispose of...
Making Money Online: What You Really Want To Know
So you've been thinking of doing some internet marketing or you've done some and you're not making money yet. What does it really take? Even more importantly, how long does it take and how much does it cost? Isn't that what you really want to...
The Truth About Info Business
Let me save you, at least, several hundreds of dollars you would have spent on different business guides and tutorials, claiming to bring you online wealth.
We both read many times sales and endorsement letters the only aim of which was to...
What Does It Take To Make Money Online?
What a loaded question! Let’s narrow that down a bit and take it from the perspective of someone who wants to work from home and make money online in a home business. That will make it an easier question to answer.
Let’s assume you’ve...
|
|
|
|
|
|
|
|
Speaker Partnership Offers Trade Show Value
Want to gain added exposure at a trade show? Consider sponsoring a professional speaker at the attendees meeting. But don't just settle for a banner on the stage with your company name. There's much more leverage you can get from a top flight professional speaker.
Having been the sponsored keynoter at major conferences, I am amazed how many sponsors respond with astonishment when I suggest ways they can use me. Consider these additions:
(1) Make sure the speaker is versed in your product or service. If possible and appropriate, the speaker might be able to use your company as an example during the presentation. For example, in addressing the administrators of law firms, I spoke about the importance of strategic alliances so the right work is done by the right people. The sponsor, Pitney Bowes, handled printing, mail room services, etc. in a manner that was be both efficient and cost-effective for the firm. Pitney Bowes served as a great example of a strategic alliance!
(2) Use the speaker for both a keynote and a break-out. Many speakers offer a daily fee which means you can use them for more then one session in a day. This strategy ensures that every attendee, no matter what their schedule, will have the opportunity to see the speaker in action.
(3) Ask the speaker to write an article that can be reprinted with your company logo and given away free at the booth. The speaker can be in the booth, autographing the article. Print the article in your company newsletter or magazine for those who could not attend.
(4) Ask the speaker to sign books in your booth and greet people. Give away the speaker's book at your booth for the first 100 people. You'll be amazed at how much traffic will instantly show up. A variation on this theme is to split the give-away into morning and afternoon, thus generating traffic at different times of the day
(5) If possible, work with the speaker to use either her core message or the speech title as part of the background in the
booth. This not only reinforces a learning point, but identified your company to all attendees and not just the ones who attended a session.
(6) Print up a postcard with your company information AND the speakers key learning points. Mail it after the trade show to everyone who attended the conference. In fact, a really classy gesture is to write a cover letter about your company and WHY you sponsored the speaker. Mail it in a hand-addressed envelope and enclose a wallet-size card with the speaker's main points.
(7) Consider hiring the speaker to follow-up with attendees by sending out a regular article or newsletter by e-mail sponsored by your organization. This reinforces the speaker's message for long term results and provides additional exposure for your organization.
(8) If the fit is a good one, consider sponsoring the same speaker within your organization. So often, rank-and-file employees do not get to attend conferences. The prevailing view that "sales and marketing have all the fun" can be countered if you bring what your learned back to the corporation. And continuing education is one of the top three retention factors.
To sponsor a speaker for a one-hour session leaves value and opportunity on the table. When you match the association's needs with your business objectives and strategically avail yourself of whatever services a professional speaker can offer, everyone becomes a winner!
(c) 2004, McDargh Communications. All rights reserved. Reprint rights granted so long as the article and by-line are kept intact.
Eileen McDargh, CSP, CPAE is one of top-ranked women business speakers in the United States. She's authored numerous books the newest of which is The Resilient Spirit, radio commentator, and serves on the Board of Directors of the National Speakers Association. http://www.eileenmcdargh.com
Eileen@EileenMcDargh.com
|
|
|
|
|
Amazon.com: Online Shopping for Electronics, Apparel, Computers ... |
Online shopping from the earth's biggest selection of books, magazines, music, DVDs, videos, electronics, computers, software, apparel & accessories, shoes, ... |
www.amazon.com |
  |
Amazon.com Books: New & used textbooks, biographies, children's ... |
Online shopping for millions of new & used books on thousands of topics at everyday low prices. |
www.amazon.com |
  |
Google Book Search |
Google digitizes many books from library collections. If an Old English edition, translation, or study is out of print or hard to locate, one can search for ... |
books.google.com |
  |
Books - The New York Times Book Review |
Reviews, features, author interviews and book excerpts from the national daily and the Sunday book review. Registration required. |
www.nytimes.com |
  |
The Online Books Page |
Features over 10000 online books free to the public. |
onlinebooks.library.upenn.edu |
  |
Barnes & Noble.com - Books, Used & Out of Print, Textbooks ... |
Barnes & Noble.com is the Web's premier destination for Books, DVD, Music, PC & Video Games, Children's titles, Toys & Games, Gift Cards, and more. |
www.barnesandnoble.com |
  |
The Online Books Page |
Listing over 25000 free books on the Web - Updated December 5, 2006 ... New on online books -- Google Library revs up, and other milestones -- Latest Book ... |
digital.library.upenn.edu |
  |
Amazon.co.uk: low prices in Electronics, Books, Music, DVDs & more |
UK branch of the online bookseller features large searchable selection of books. |
www.amazon.co.uk |
  |
AbeBooks: New & Used Books, Textbooks, Rare & Out of Print Books |
Abebooks - Over 80 million new, used, and rare books. |
www.abebooks.com |
  |
Guardian Unlimited Books |
Extensive site includes news and reviews, critics, authors, first chapters, Top 10s, bestsellers, talk board and games. Offers special sections by genre and ... |
books.guardian.co.uk |
  |
Books - Salon |
The literary section of Salon features book reviews, interviews, columnists and publishing news. |
dir.salon.com |
  |
Globe and Mail: Book News |
Presents book reviews and columnist along with best-seller lists and Book Briefs emailed newsletter. Canada. |
www.theglobeandmail.com |
  |
calendarlive.com - BOOKS & TALKS |
Reviews, features and event listings from the West Coast daily newspaper. |
www.calendarlive.com |
  |
Book - Wikipedia, the free encyclopedia |
A book is also a literary work or a main division of such a work. ... Books, especially heavy ones, need the support of surrounding volumes to maintain ... |
en.wikipedia.org |
  |
Books - reviews and literary news from The Times and The Sunday Times |
Book reviews, literary news, literary competitions, weblogs, book quizzes and literature features from The Times and The Sunday Times. |
www.timesonline.co.uk |
  |
Book World - washingtonpost.com |
The Sunday book review of the national daily newspaper features criticism, columns and an online book club. |
www.washingtonpost.com |
  |
Internet Public Library: Books |
Books. Rather than continuing to maintain its own index of online texts, the IPL is now pleased to recommend a number of other worthwhile resources for this ... |
www.ipl.org |
  |
oreilly.com -- Welcome to O'Reilly Media, Inc. |
O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly has been a ... |
www.oreilly.com |
  |
SF Gate: Entertainment: Books |
Chronicle reviewers pick the best books of the season for the readers on ... Jessica Mitford's children recall the woman they called Decca in a new book. ... |
www.sfgate.com |
  |
Life - Entertainment News - USATODAY.com |
The latest in entertainment news with movie, TV, book, music and theater reviews, travel tips and tools and original content from USATODAY.com - updated ... |
www.usatoday.com |
  |
|