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Informative Articles

How Do I Bring Consulting Into My Lease Purchase Business
As you are making your cold calls on property, you will run into sellers that are having a hard time selling, however, the numbers just don't work for you to take on the deal. Do you just say, "I can't work with those numbers". Heck, no. In...
How to Walk the Floor and Talk to Customers
This may seem a strange topic to introduce. Yet, it is the most under-used skill by many retail managers, but one of the most important roles in their supervision. 1. You Are the Maitre of Your Business Your role is take that of a maitre...
The Organized Job Search
Many people, under financial or other pressures to find work quickly, feel they can’t afford to take the time to get organized. On the other hand, conducting your job search in an organized manner will reduce the amount of time you spend looking...
Tips for Launching Your Own Business
This November marks my two-year anniversary of starting my own human resources consulting business. As I look back on the years, I am amazed at what I accomplished and learned. If you are thinking about starting a business, read on! I always...
VC Secrets: What the Business Plan Books Don't Tell You
VC Secrets: What the Business Plan Books Don't Tell You By William F.(Bill) McCready, www.VenturePlan.com Most business plan books and software do a thorough job of teaching you to describe your business from an entrepreneur's perspective,...
 
Writing a Book's Marketing Plan for Maximum Profit

Much has been written about book proposals. But less has been written about book marketing plans. This is wrong!

What happens after your book is published has a great deal to do with whether you become published and profitable… or just published.

A book proposal is a direct-marketing document intended to persuade publishers to edit, print and distribute your book. It’s a sales piece intended to communicate the inevitability of your book’s success.

Your book’s marketing plan, however, is intended for an audience of one – You! It’s not intended for your publisher. Rather, it’s intended to identify the revenue streams that you will develop after your book is published.

Your marketing plan should describe profits you will earn above and beyond royalties from sales of your book. It should describe in detail your market and the steps you will take to earn this income.

The reason to prepare your marketing plan now, before you sign a publishing contract or write your book, is that the success of your marketing plan depends on the way your book publishing contract is negotiated.

Coaching and consulting

Let’s assume, for example, that you plan to use your book as a way of enhancing your visibility and credibility among your target market. At the simplest level, you will want to include your web site address at several points in the book. Knowing this goal, you can insist that the publisher agrees in writing to include your web site address in specific locations in your book.

Remember: promises don’t make it! Let’s take the worst case scenario. You and your acquisition editor agree that you can include five mentions of your web site address in the book. However, as often occurs, the acquisition editor, after signing the contract, fades out of the picture.

The new development editor then informs you that author’s URL’s can only appear in one place, in the author biography hidden toward the rear of the book. When this happens, what happens to your coaching and consulting


plans?

Likewise, you may have planned to buy books in case lot quantities for resale and/or distribution to your prospects and clients. Understanding this before you sign the contract, you can include the right to purchase books for resale at trade discounts in your contract, ensuring your ‘book pipeline’ won’t get turned off.

If you know you want to offer telephone coaching at $75.00 a call, for example, you can negotiate written permission to promote this service within the body of your book.

Remember: promises are written on air. Only written agreements count!

Other back-end profit opportunities based on your book’s title include:

•Articles, columns, newsletters
•Yearly updates
•Special Reports
•Teleclasses and seminars
•Speaking and training
•Audio/video recordings
•Choosing a web site address based on your book’s title
•Free downloads of sample chapters from your web site
•Fee-based web site services

The possibilities are endless, but nothing can happen if, after signing the contract, the publisher limits your ability to promote your business and your website in your book.

Thus, it’s imperative that you start by preparing a marketing plan that analyzes post-publication profit opportunities and describes the steps needed to make them happen. Only then are you in a position to decide if the publisher’s ‘boilerplate’ contract meets your needs.

The stronger your book proposal and the more experienced your agent, the more likely you’ll get what you want (need) in your contract.

Jay Conrad Levinson says the first volume of his Guerrilla Marketing series earned him thirty million dollars. But only about $35,000 came from the book itself. All the rest came from back-end profits.

That’s how important this issue is!

About the Author

Roger C. Parker is the $32,000,000 author with over 1.6 million copies in print. Learn about Writing Magic: 8 Steps to Becoming Published and Profitable here: www.publishedandprofitable.com

 

Amazon.com: Online Shopping for Electronics, Apparel, Computers ...
Online shopping from the earth's biggest selection of books, magazines, music, DVDs, videos, electronics, computers, software, apparel & accessories, shoes, ...
www.amazon.com
 
Amazon.com Books: New & used textbooks, biographies, children's ...
Online shopping for millions of new & used books on thousands of topics at everyday low prices.
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Google Book Search
Google digitizes many books from library collections. If an Old English edition, translation, or study is out of print or hard to locate, one can search for ...
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Books - The New York Times Book Review
Reviews, features, author interviews and book excerpts from the national daily and the Sunday book review. Registration required.
www.nytimes.com
 
The Online Books Page
Features over 10000 online books free to the public.
onlinebooks.library.upenn.edu
 
Barnes & Noble.com - Books, Used & Out of Print, Textbooks ...
Barnes & Noble.com is the Web's premier destination for Books, DVD, Music, PC & Video Games, Children's titles, Toys & Games, Gift Cards, and more.
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The Online Books Page
Listing over 25000 free books on the Web - Updated December 5, 2006 ... New on online books -- Google Library revs up, and other milestones -- Latest Book ...
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Amazon.co.uk: low prices in Electronics, Books, Music, DVDs & more
UK branch of the online bookseller features large searchable selection of books.
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Abebooks - Over 80 million new, used, and rare books.
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Guardian Unlimited Books
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Books - Salon
The literary section of Salon features book reviews, interviews, columnists and publishing news.
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Globe and Mail: Book News
Presents book reviews and columnist along with best-seller lists and Book Briefs emailed newsletter. Canada.
www.theglobeandmail.com
 
calendarlive.com - BOOKS & TALKS
Reviews, features and event listings from the West Coast daily newspaper.
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Book - Wikipedia, the free encyclopedia
A book is also a literary work or a main division of such a work. ... Books, especially heavy ones, need the support of surrounding volumes to maintain ...
en.wikipedia.org
 
Books - reviews and literary news from The Times and The Sunday Times
Book reviews, literary news, literary competitions, weblogs, book quizzes and literature features from The Times and The Sunday Times.
www.timesonline.co.uk
 
Book World - washingtonpost.com
The Sunday book review of the national daily newspaper features criticism, columns and an online book club.
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Internet Public Library: Books
Books. Rather than continuing to maintain its own index of online texts, the IPL is now pleased to recommend a number of other worthwhile resources for this ...
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oreilly.com -- Welcome to O'Reilly Media, Inc.
O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly has been a ...
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Chronicle reviewers pick the best books of the season for the readers on ... Jessica Mitford's children recall the woman they called Decca in a new book. ...
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