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Career Planning Starts with Self-Assessment
One of the biggest mistakes that individuals make in their careers is to go aimlessly through school or work in an entry-level position with no clear direction (goals). They wait until the homestretch — graduation, layoff, or departure — before...
Corporate Team Building
There is a WHOLE lot of talk these days about Corporate Team Building. There are many, many options: vacation packages, rope courses, on-going office games, ice-breakers, etc. Management can also purchase videos, books, and seminar packages to...
I Once Feared The Internet
I always envied entrepreneurs who were making their fortune on the internet. After all the internet has created more millionaires than any other vessel in history, and I longed to be part of this elite group.
While I considered myself...
One Home Business with Everything You Need To Succeed Online
Are you getting more and more frustrated with the Internet marketing scene...If you're like most Internet users...your email inbox is bombarded with get-rich-quick schemes., but nothing's working ...and now you're wondering if anyone out there...
Secrets of Super Affiliate
Most affiliate program owners say 80% of their affiliate sales come from 20% of affiliates. Here is the difference between top 20% affiliates and the rest. --Normal Affiliate-- Most affiliate program owners tell their affiliates how to "sell,"...
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Your Personal Fortune Is In Your Words!
What is the most important skill you can possess as an Internet Marketer?
Your words!
The words you choose to use in your ad copy, in your sales letters and on your website will determine your success in sales!
Improve your "word" skills daily. Read the ads that come to your mailbox (spam) and learn what words others are using to SELL their product. More important read your competitors ads. What words do they use to SELL their product?
Carl Jung did a study and has determined people fall into one of 4 groups:
1. Thinkers
2. Feelers
3. Sensors
4. Intuitors
Thinkers are detailed oriented, logical and their fear is criticism. They will check and recheck facts. Targeting this group you will need to use factual numbers, precise words outlining benefits of saving money and value for money spent. Be professional and conservative giving the thinker facts and space to make their decision.
Feelers are risk takers and highly competitive. Entrepreneurs and investors fall into this category. They are assertive and confident and do not have time to waste time. To target this group you will need to use "strength" words, saving time, money and appeal to health related issues. Be quick and confident with your words to attract a "feeler".
Sensors are idea people, advertising, writers...anything creative. People of this group are prone to buy "status". Use words that will make them feel important, well liked, and recognized. The sensors are into things that will help them become more organized, they like software and books. Approach this group with friendship, show you are not "all business".
The Intuitors are excellent listeners and patient. They are slow in
making decisions. They are "comfort" people and if they are comfortable with you, will purchase from you. They are turned off by fast talking salespeople so you will need to make friends with them first, selling yourself and finding a common ground between you and them. Use comfort words.
Look at your product. Think about the above groups and write down words you feel would attract each group. Go to http://www.dictionary.com and http://www.thesaurus.com, expand on the words you have written down. Avoid hype but find some words that will spice up your adcopy.
Do not try to sell your product in your ad. You are only writing to your target group to get them to take the next step. Use your email address or set up an autoresponder so you can capture the email address of your prospect, and to send them a more details of your offer. Use words that will appeal to each target group.
Create a picture in the readers mind. It's like telling a story, you have a beginning, a middle and an end. Your ad is a 'teaser' to get them to WANT to read your story. (know more about your product)
Finally, please follow "truth in advertising". Educate yourself on the FTC guidelines. http://www.ftc.gov Your product must be legal and you must be ethical and honest promoting your product. No amount of words can fix that!
The words you choose WILL sell your product...choose them well!
Ron Pioneer
Learn more secrets in my website..
http://www.affila.com/
contact@affila.com
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Amazon.com: Online Shopping for Electronics, Apparel, Computers ... |
Online shopping from the earth's biggest selection of books, magazines, music, DVDs, videos, electronics, computers, software, apparel & accessories, shoes, ... |
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Amazon.com Books: New & used textbooks, biographies, children's ... |
Online shopping for millions of new & used books on thousands of topics at everyday low prices. |
www.amazon.com |
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Google Book Search |
Google digitizes many books from library collections. If an Old English edition, translation, or study is out of print or hard to locate, one can search for ... |
books.google.com |
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Books - The New York Times Book Review |
Reviews, features, author interviews and book excerpts from the national daily and the Sunday book review. Registration required. |
www.nytimes.com |
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The Online Books Page |
Features over 10000 online books free to the public. |
onlinebooks.library.upenn.edu |
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Barnes & Noble.com - Books, Used & Out of Print, Textbooks ... |
Barnes & Noble.com is the Web's premier destination for Books, DVD, Music, PC & Video Games, Children's titles, Toys & Games, Gift Cards, and more. |
www.barnesandnoble.com |
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The Online Books Page |
Listing over 25000 free books on the Web - Updated December 5, 2006 ... New on online books -- Google Library revs up, and other milestones -- Latest Book ... |
digital.library.upenn.edu |
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Amazon.co.uk: low prices in Electronics, Books, Music, DVDs & more |
UK branch of the online bookseller features large searchable selection of books. |
www.amazon.co.uk |
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AbeBooks: New & Used Books, Textbooks, Rare & Out of Print Books |
Abebooks - Over 80 million new, used, and rare books. |
www.abebooks.com |
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Guardian Unlimited Books |
Extensive site includes news and reviews, critics, authors, first chapters, Top 10s, bestsellers, talk board and games. Offers special sections by genre and ... |
books.guardian.co.uk |
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Books - Salon |
The literary section of Salon features book reviews, interviews, columnists and publishing news. |
dir.salon.com |
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Globe and Mail: Book News |
Presents book reviews and columnist along with best-seller lists and Book Briefs emailed newsletter. Canada. |
www.theglobeandmail.com |
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calendarlive.com - BOOKS & TALKS |
Reviews, features and event listings from the West Coast daily newspaper. |
www.calendarlive.com |
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Book - Wikipedia, the free encyclopedia |
A book is also a literary work or a main division of such a work. ... Books, especially heavy ones, need the support of surrounding volumes to maintain ... |
en.wikipedia.org |
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Books - reviews and literary news from The Times and The Sunday Times |
Book reviews, literary news, literary competitions, weblogs, book quizzes and literature features from The Times and The Sunday Times. |
www.timesonline.co.uk |
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Book World - washingtonpost.com |
The Sunday book review of the national daily newspaper features criticism, columns and an online book club. |
www.washingtonpost.com |
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Internet Public Library: Books |
Books. Rather than continuing to maintain its own index of online texts, the IPL is now pleased to recommend a number of other worthwhile resources for this ... |
www.ipl.org |
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oreilly.com -- Welcome to O'Reilly Media, Inc. |
O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly has been a ... |
www.oreilly.com |
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SF Gate: Entertainment: Books |
Chronicle reviewers pick the best books of the season for the readers on ... Jessica Mitford's children recall the woman they called Decca in a new book. ... |
www.sfgate.com |
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Life - Entertainment News - USATODAY.com |
The latest in entertainment news with movie, TV, book, music and theater reviews, travel tips and tools and original content from USATODAY.com - updated ... |
www.usatoday.com |
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