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Committing To and Succeeding With Your New Year’s Resolutions
By Carole Nicolaides, Copyright © 2003, All Rights Reserved http://www.progressiveleadership.com What is the problem with New Year’s resolutions? They are supposed to symbolize a new beginning, hope of doing things better, having more fun, and...

Debunking the myth that search engines bring in the most traffic.
Publishing Guideline: You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated. Debunking the myth that search engines...

How to become an expert in your niche business.
What is a niche business? A niche business is one that caters to the common needs and interests of a focused group of people. For instance, people who play golf forms a niche market and people who are golf instructors form an even tighter and...

Is Your Ad Killing Your Brand?
by Karon Thackston © 2002 http://www.copywritingcourse.com It’s funny to me how companies spend thousands of dollars to develop a brand only to wreck it when they create their advertising campaigns. They pour over colors, fonts, logo designs, Web...

Resources For Staying Current of IT Advancements For Online Business Owners
The internet and associated technology changes at a relatively fast pace. For anyone working in fields that make extensive use of IT technology, it is crucial to always stay one step ahead of the game. Keeping up the pace can be challenging and...

 
BEYOND EBOOKS - 10 Powerful Alternative Infoproduct Formats Part 1 of 2

here are literally hundreds of new information-based
eBooks being released every day.

Is the market saturated? Do you stand a chance? How
do you make your product stand out from the crowd?

No doubt, there is still very good money to be made
with eBooks. But, it is getting more difficult to
stand out from the crowd.

You have a topic, you have the knowledge, you know
that people will want to buy what you have for them,
so how do you get to them?

The answer, alter your format. There are many
different information products you can use to package
your knowledge. Even better...

Many of these can be far more profitable than the oft-
used eBook.

Here are 10 alternatives to eBooks you can use to sell
your knowledge - 5 in the first part, and 5 more in
the next part.

1. Special Reports

Highly focused documents used to address one specific
topic. Provide readers with essential information
they want or need right away. Range from a few pages
to 20 pages or more. Typically sell in the range of
$5 to $25 or more depending on value of the
information.

2. Booklets

Similar to special reports, but generally sold as
tangible products (paper and ink). Same price and
page range as special reports - with added benefit
of expanding markets to offline as well as online
customers.

3. E-course

We have just started to see use of electronic courses
on the internet. Many are still offered


for free to
draw prospects to product sites or for online branding
purposes. However, there is no reason why a detailed
6 or 7-part e-course could not be sold for $20-$30 -
similar content to an eBook, but delivered in parts
right to the inbox of your customers.

4. Teleseminar

30-minute to 2-hour, or in some cases longer, seminars
that you charge to provide customers your knowledge on
particular topics. Range in price from free to several
hundred dollars. Teleseminars have the added option of
recording the session, providing you with an audio
product you can market. Often you can get 30-40 or
more subscribers to pay $20-$40 each for the telesminar,
then charge something similar for the audio product
to a much wider market later on.

5. Audio Version of your eBook

Many people now have tons of eBooks on their computers
that they have not, and probably will not ever look at.
Given our busy lifestyles, recording your information
into your PC or recording device and converting it to
.wav, real audio or mp3 format give your customers the
ability to take your information with them "on the run"
Often you will get from 25% to 50% more for an audio
version of your product over an eBook.

About the Author

With over 8 years of information product creation success, Jeff Smith gives you the "Inside Secrets" to Choosing Hot Topics For Your Own Profitable Information Products. Visit:
http://www.infoproductcreator.com

 

Brand - Wikipedia, the free encyclopedia
The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ...
en.wikipedia.org
 
Branding - Wikipedia, the free encyclopedia
Livestock branding, the marking of animals to indicate ownership; Human branding, ... Retrieved from "http://en.wikipedia.org/wiki/Branding" ...
en.wikipedia.org
 
AllAboutBranding.com : Home
Provides resources and opinions on branding. Includes brand development, management and communications.
www.allaboutbranding.com
 
brandchannel.com | branding resource produced by Interbrand | brands
An international online exchange and resource about brand marketing and branding.
www.brandchannel.com
 
Branding Company Corporate Branding Internet Brand Identity ...
Brand Identity Guru Inc. creates, develops and promotes powerful brands. Our clients enjoy an array of innovative, creative and powerful branding solutions ...
www.brandidentityguru.com
 
Branding Blog
Branding and positioning news and opinion.
www.brandingblog.com
 
Branding Asia
Free articles, news and columns on branding in Asia. Market research and Asian marketing.
www.brandingasia.com
 
Pages tagged with "branding" on del.icio.us
All items tagged branding ??? view popular ... industrie./design and branding consultant specialists./ · save this. by kittim to design branding graphic ...
del.icio.us
 
The Brand Called You
Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ...
www.fastcompany.com
 
Branding: See what people are saying right now on Technorati
See all blog posts tagged with branding on Technorati.
www.technorati.com
 
Mozilla Branding
The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ...
www.mozilla.org
 
What Brand Are You? A branding viral by The Design Conspiracy
What Brand Are You? has since been picked out as Site Of The Day by the likes of the Financial Times, Yahoo, USA Today and BBC News, and has received more ...
www.whatbrandareyou.com
 
Julie & Company: Affordable branding, web design, graphic design ...
Julie & Company creates stellar branding, integrated marketing, advertising, web design, web development, Flash, trade show booths - all at affordable ...
www.julieandcompany.com
 
Forty Media - Web Design, Web Development, Branding, Great Websites
a professional web design agency based in Phoenix, Arizona.
www.fortymedia.com
 
Branding - Yahoo! Small Business
Find information to help grow your online business with business plans, Thomas Register, news articles and more.
smallbusiness.yahoo.com
 
Lexicon
Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ...
www.lexicon-branding.com
 
Branding and Usability
We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ...
www.uie.com
 
iMedia Connection: Research & Metrics - Branding
Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ...
www.imediaconnection.com
 
Small Business Marketing And Branding
Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business.
smallbusinessbranding.com
 
Beyond Branding
Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations.
www.beyond-branding.com
 
 

 

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