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42 Killer Domain Secrets Exposed!
The Basic Stuff Every website needs a domain name. Example "WebBootCamp.com" is a domain name. Your domain is your website address, a.k.a. URL (universal resource locator). Should you use your company name for your domain? Maybe, maybe not....
Aspiring Webmasters Want To Know, "What Makes A Website Grow?"
It appears that most webmasters have come from the world of advertising. Their website content emphasizes "marketing and promotion". Just to prove my point, do a Google search on "marketing promotion". As I write, Google comes up with...
Make your Mark by building your reputation
If you have to part with your hard-earned money for some goods or services, who would you rather trust: a novice provider or an expert one? The answer to that question is what makes branding so much important. Branding is the process, nay,...
Text vs. Pictures: Shedding Light on the Debate
What's more important to your web site: pictures or text? If you have an ecommerce web site, you need the answer to that question. Your profits depend on it. Over the years, we've heard a lot of opinions on this topic. Some webmasters formed...
Top 10 Business E-mail Basics
When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with. For your consideration below are the "Top 10 e-mail...
 
Book Summary: The Brand Called You

This article is based on the following book:
The Brand Called You:
“The Ultimate Brand-Building and Business Development
Handbook to Transform Anyone Into an Indispensable Personal
Brand”
By Peter Montoya
Published by Personal Branding Press 2003
ISBN 0967450659
278 pages

What does it mean to consider yourself a brand? When Ralph
Lifshitz wanted to become a famous fashion designer, he
didn’t start by working 24 hours a day designing clothes.
The first thing he did was to change his name to Ralph
Lauren. Branding seeks to create a better perception. Not
a better product. So your role is to make the changes
necessary to create a better perception. The principles for
creating a “Personal Brand” are spelled out in great detail
in “The Brand Called You.” In this book, you will understand,
too, that it’s not enough “to understand the principles.”
What you will need further is the flexibility of mind to
actually adopt and use these


principles.

This book is about more than helping you survive your first
year of business. It’s also about getting out of your
“survival mode” and turning your business into a consistent
profit-making venture. It’s about reaching the potential
you know your business has. Most of all, it’s about your
branding being as strong as your skills, and making more
money than you ever thought possible.

By: Regine P. Azurin and Yvette Pantilla
http://www.bizsum.com
"A Lot Of Great Books....Too Little Time To Read"
Free Book Summaries Of Latest Bestsellers for Busy
Executives and Entrepreneurs

Mailto: mailto:freearticle@bizsum.com
BusinessSummaries is a BusinessSummaries.com service.
(c) Copyright 2001- 2005 ,BusinessSummaries.com -
Wisdom In A Nutshell

About the Author

Regine Azurin is the President of BusinessSummaries.com, a company that provides business book summaries of the latest bestsellers for busy executives and entrepreneurs.

 

Brand - Wikipedia, the free encyclopedia
The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ...
en.wikipedia.org
 
Branding - Wikipedia, the free encyclopedia
Livestock branding, the marking of animals to indicate ownership; Human branding, ... Retrieved from "http://en.wikipedia.org/wiki/Branding" ...
en.wikipedia.org
 
AllAboutBranding.com : Home
Provides resources and opinions on branding. Includes brand development, management and communications.
www.allaboutbranding.com
 
brandchannel.com | branding resource produced by Interbrand | brands
An international online exchange and resource about brand marketing and branding.
www.brandchannel.com
 
Branding Company Corporate Branding Internet Brand Identity ...
Brand Identity Guru Inc. creates, develops and promotes powerful brands. Our clients enjoy an array of innovative, creative and powerful branding solutions ...
www.brandidentityguru.com
 
Branding Blog
Branding and positioning news and opinion.
www.brandingblog.com
 
Branding Asia
Free articles, news and columns on branding in Asia. Market research and Asian marketing.
www.brandingasia.com
 
Pages tagged with "branding" on del.icio.us
All items tagged branding ??? view popular ... industrie./design and branding consultant specialists./ · save this. by kittim to design branding graphic ...
del.icio.us
 
The Brand Called You
Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ...
www.fastcompany.com
 
Branding: See what people are saying right now on Technorati
See all blog posts tagged with branding on Technorati.
www.technorati.com
 
Mozilla Branding
The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ...
www.mozilla.org
 
What Brand Are You? A branding viral by The Design Conspiracy
What Brand Are You? has since been picked out as Site Of The Day by the likes of the Financial Times, Yahoo, USA Today and BBC News, and has received more ...
www.whatbrandareyou.com
 
Julie & Company: Affordable branding, web design, graphic design ...
Julie & Company creates stellar branding, integrated marketing, advertising, web design, web development, Flash, trade show booths - all at affordable ...
www.julieandcompany.com
 
Forty Media - Web Design, Web Development, Branding, Great Websites
a professional web design agency based in Phoenix, Arizona.
www.fortymedia.com
 
Branding - Yahoo! Small Business
Find information to help grow your online business with business plans, Thomas Register, news articles and more.
smallbusiness.yahoo.com
 
Lexicon
Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ...
www.lexicon-branding.com
 
Branding and Usability
We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ...
www.uie.com
 
iMedia Connection: Research & Metrics - Branding
Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ...
www.imediaconnection.com
 
Small Business Marketing And Branding
Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business.
smallbusinessbranding.com
 
Beyond Branding
Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations.
www.beyond-branding.com
 
 

 
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