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Dreambiznews
Please note: We jealously guard your email address and private information. We do not share, rent, sell, trade or in any other way provide your information to outside parties for any reason. We appreciate the trust you put in us. ...
Franchise Resolution In 2005
The outlook for 2005 is out; it is going to be yet another challenging year, with the recent increase in oil prices finally settling in. Economic growth rate is going to be modest and the traditional manufacturing engine of growth may be...
Quick Tactics To Brand Your Business And Make More Sales
This may come as a surprise... to you, but Branding is more than just Logo and Business or Product Name recognition.
Branding is "The total emotional and intellectual involvement your prospects and customers have with your business and...
Strategies to increase expression of interest conversion
The Expression of Interest (EOI) is the beginning of the
submission processes for many agencies and potential clients of
yours.
The purpose of the EOI is to assist the donor/agency/business to
compile a shortlist that will be invited to...
Your Assumptions About Job Descriptions Can Harm You
One of the worst things you can do is get in a “box” and this applies to job descriptions—or rather, what you assume someone else is capable of doing because of your misconceptions about their job description. Compounding this is the current thrust...
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Branding - More Than Just a Statement - A Memory Scar
Conjure up in your mind broad rolling meadows with runs of cattle or stock of some type, all discriminate by virtue of a registered brand. That's a most common and accepted understanding of branding.
You have just now used your mind to develop a picture that promises easy recall. You may not yet be aware but there's always a new secret marketing aid being developed and made available ... nearly every day of the week.
I'd be one of many that could point out who the target group is for all of these hidden treasures and industrious salespeople. But if you're reading this, then take a bow and a large step forward! You are in fact the "demand" component of the supply that's being generated.
Now what happens when you also join the ranks of the industrious? It doesn't take a whole deal of thinking to recognize that you can easily get lost in the traffic, especially if you are starting up a business of your own. Being known as an absolute is a very real way of defeating some of that traffic; not the only way but a very effective one.
Your general copy writing and headline creation tactics certainly help the cause but in a saturated market environment you need to embrace every advantage.
Exactly what then, can you do, to be noticed? Question well asked and the answer ..... consider branding yourself.
The reason branding works is that it gives individuality to the value you provide to those that come to your site. If they don't come to your site then its through your e-mails, e-zines, blogs and advertisements.
It makes folk recall your Site and perhaps even prompts them to bookmark. Do it right and they might even opt to scan for forthcoming product that carries your brand name.
You'll be far more noticeable if you can create something that settles on someone's mind. Catch the imagination of your readers, use unique or quirky themes and make that difference that magnetizes your audience.
By way of example, let me relate a branding experience using a quick story.... tangent if you will.
There's a huge red rock located in the middle of Australia that was at one time known as Ayers Rock. More recently it has adopted the term Uluru.
The rock and the country around it
belong to a group of Aboriginal people called Pitjantjatjara and Yankunytjatjara.
So, the people also have been renamed and are now referred to as "Anangu" because it's easier.
These people have a history rich in story and in this case they identify the various faces of the rock using that approach.
One saga goes something like this..... A long, long time ago, in the time of the Tjukurpa, which the Aborigines call the dreamtime, the animals gave shape to a rock.
There was a young woma python, or Kuniya, that was passing by and was surprised by a group of Liru, which are venomous snakes. Kuniya, not being from that area, was affronted by the Liru who threw spears at the python and killed him.
So hard did they throw their spears that the points made holes in the rock.
The Pythons ancestor, also a Kuniya, was so angered by this that he killed one of the Liru with a stick.
So, on the west face of the rock there are holes that are said to be from the points of the Lirus' spears and on the south face of the rock, Kuniya the woma python can still be seen as a dark wavy line on Uluru.
Now the story in itself doesn't mean a whole lot but if you are ever able to visit Uluru, you will happen to find a south and a west side of the rock that now has individuality because it's been branded.
To any one else this is simply a rock but to you, you now know there exists Western and Southern rock walls that hold special understandings. These are unique and remembered even if not in the original light.
Get yourself branded and stand out from the rocks that exist in your niche marketplace.
Start with your ads, an article or two and build from that into your website. Regardless of what appearance might do to enhance any efforts, it's generally how you stick in a customer's mind that produces results.
About the Author
Dave Jones is a business promoter hoping to encourage new starters into improving their financial futures http://www.work-at-home-create-opportunities.com is his latest project to help other people make a full-time living doing part-time work from home. For more info, you can visit or contact Dave at livesupport@work-from-home-affiliate-options.com
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| Brand - Wikipedia, the free encyclopedia |
| The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ... |
| en.wikipedia.org |
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| Branding - Wikipedia, the free encyclopedia |
| Livestock branding, the marking of animals to indicate ownership; Human branding, ... Retrieved from "http://en.wikipedia.org/wiki/Branding" ... |
| en.wikipedia.org |
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| AllAboutBranding.com : Home |
| Provides resources and opinions on branding. Includes brand development, management and communications. |
| www.allaboutbranding.com |
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| brandchannel.com | branding resource produced by Interbrand | brands |
| An international online exchange and resource about brand marketing and branding. |
| www.brandchannel.com |
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| Branding Company Corporate Branding Internet Brand Identity ... |
| Brand Identity Guru Inc. creates, develops and promotes powerful brands. Our clients enjoy an array of innovative, creative and powerful branding solutions ... |
| www.brandidentityguru.com |
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| Branding Blog |
| Branding and positioning news and opinion. |
| www.brandingblog.com |
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| Branding Asia |
| Free articles, news and columns on branding in Asia. Market research and Asian marketing. |
| www.brandingasia.com |
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| Pages tagged with "branding" on del.icio.us |
| All items tagged branding ??? view popular ... industrie./design and branding consultant specialists./ · save this. by kittim to design branding graphic ... |
| del.icio.us |
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| The Brand Called You |
| Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ... |
| www.fastcompany.com |
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| Branding: See what people are saying right now on Technorati |
| See all blog posts tagged with branding on Technorati. |
| www.technorati.com |
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| Mozilla Branding |
| The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ... |
| www.mozilla.org |
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| What Brand Are You? A branding viral by The Design Conspiracy |
| What Brand Are You? has since been picked out as Site Of The Day by the likes of the Financial Times, Yahoo, USA Today and BBC News, and has received more ... |
| www.whatbrandareyou.com |
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| Julie & Company: Affordable branding, web design, graphic design ... |
| Julie & Company creates stellar branding, integrated marketing, advertising, web design, web development, Flash, trade show booths - all at affordable ... |
| www.julieandcompany.com |
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| Forty Media - Web Design, Web Development, Branding, Great Websites |
| a professional web design agency based in Phoenix, Arizona. |
| www.fortymedia.com |
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| Branding - Yahoo! Small Business |
| Find information to help grow your online business with business plans, Thomas Register, news articles and more. |
| smallbusiness.yahoo.com |
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| Lexicon |
| Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ... |
| www.lexicon-branding.com |
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| Branding and Usability |
| We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ... |
| www.uie.com |
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| iMedia Connection: Research & Metrics - Branding |
| Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ... |
| www.imediaconnection.com |
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| Small Business Marketing And Branding |
| Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business. |
| smallbusinessbranding.com |
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| Beyond Branding |
| Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations. |
| www.beyond-branding.com |
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