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Informative Articles

Creating Value With Streaming Video Content
Having a corporate or promotional video for your company is often viewed as something of an expensive luxury – useful, but rarely considered to be an essential marketing tool. Whilst many businesses can understand the benefits of having a...
How To Start Your Own Business
While it is tempting to just leap into a new business because of it’s exciting possibilities, a few key planning points will vastly increase your chances of success. These steps aren’t difficult, but they’re easy to skip. Many businesses ultimately...
Importance of Branding: What's in a Name?
Branding is perhaps the most important facet of any business--beyond product, distribution, pricing, or location. A company's brand is its definition in the world, the name that identifies it to itself and the marketplace. A model may be beautiful,...
Small Business And Branding – Why And How?
When we speak of branding most of the time people try to relate it to big business house, however, the fact is that every business needs to establish their brand in order to survive the competition. This is nothing new; experts and management gurus...
The Power of Why: A Psychological Revelation
Here's why ‘WHY’ is such a profit-making marketing trigger. “Stop taking two and three plates of food,” my mother said to me angrily. I was at a wedding and seven years old. Back then, at a lot of the weddings we used to go to, the food...
 
Executive Resumes 101

What makes an executive resume “executive”? Is it the format? Is it the content? Or is it the personal marketing strategy? Executive resumes are different in all these areas. Executive resumes are targeted toward a hiring agent that is seeking more than the typical job seeker’s qualifications. The executive behind the resume must meet specific leadership and visionary qualifications that surpass the regular achievement-based resume. Executive resumes must demonstrate success in leadership in past positions, plus outline success strategies that can or will be carried to the next employer. The document that is the executive resume brings all these finer points together into a highly crafted document.

The executive resumes we produce here at GetInterviews.com not only present a top-tier appearance at first glance, but also incorporate the personal branding and sales strategy that is necessary to achieve the executive interview. Our executive resumes communicate the leadership qualities of our clients and demonstrate the vision our clients have for the future – both their own and for their target employers.

Executive resumes must present a “big picture” overview of the executive client’s career path and how in each position, he or she has demonstrated the ability to take the reins and bring the organization into steady growth, new markets, expanded offerings, or new directions. These issues are quite different than the mid-level or entry-level resumes that concentrate primarily on skills and concrete accomplishments.

To produce an effective executive resume that will win interviews (guaranteed), we work with our clients to gain a close understanding of their management style, their goals, and what they feel are the selling


points in their career. We then design a communication strategy to use in the resume that will persuade the hiring agent to contact the client for an interview. A resume not only must portray the executive’s professional experience but must also communicate a desire to succeed and an in-depth knowledge of industry.

While many job seekers feel comfortable writing their own resumes, the successful executive understands the value of investing in good marketing – and marketing is what the executive resume does! Most executives do not have the time or the inclination to attempt such a strategic business communication as an executive resume, and therefore “outsource” it to professional career marketing firms such as ours. A recent survey by a well-known executive placement firm found that 86% of executives who make more than $100,000 a year, engage professional career marketing firms such as GetInterviews.com to develop their resumes.

Are you ready to make that investment in your career success? If so, contact us today. We guarantee interviews within 30 days or we will rewrite your executive resume at no charge!


About the Author: Published in 25 career books, Alesia has been cited by Jist Publications as one of the "best resume writers in North America" and quoted as a Career Expert in the Wall Street Journal. Serving as the Resume Expert for over 50+ organizations, she has numerous media appearances to her credit and is a frequent keynote speaker. http://getinterviews.com

Source: www.isnare.com

 

Brand - Wikipedia, the free encyclopedia
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AllAboutBranding.com : Home
Provides resources and opinions on branding. Includes brand development, management and communications.
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An international online exchange and resource about brand marketing and branding.
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Brand Identity Guru Inc. creates, develops and promotes powerful brands. Our clients enjoy an array of innovative, creative and powerful branding solutions ...
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Branding and positioning news and opinion.
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The Brand Called You
Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ...
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Mozilla Branding
The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ...
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Julie & Company: Affordable branding, web design, graphic design ...
Julie & Company creates stellar branding, integrated marketing, advertising, web design, web development, Flash, trade show booths - all at affordable ...
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Branding - Yahoo! Small Business
Find information to help grow your online business with business plans, Thomas Register, news articles and more.
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Lexicon
Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ...
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Branding and Usability
We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ...
www.uie.com
 
iMedia Connection: Research & Metrics - Branding
Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ...
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Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business.
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Beyond Branding
Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations.
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