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Creative People - Presenting Seminars to Bump Up Sales
Many of my clients are turning to speaking at chambers and other networking organizations to generate business. This is a wonderful method of building credibility and gaining free advertising, especially when you are in a creative business that...
Global Market in the Cyber world—Go and Get It !
With the Internet opening up the doorway to the global market, everybody is up and running to reap the maximum benefit of this widely used medium. Not only has Internet gained importance as an important medium of communication but also has given a...
How to Commit Brand Suicide
A graphic designer spoke to me last week. His graphic design firm -- let's call it XYZ Design -- was numero uno in designing labels for a large wine company. Let's call that ABC Wines. Now ABC wines had some really super wines. They loved the...
Little Know Method Will Make You More Sales
In business, your number one priority is to make that sale.
Every operation of your business should be supporting you making that sale.
Yes, to be sure, marketing, accounting, product support, service support, customer service, shipping, and...
Search Engine Optimization, Custom Graphics and Logo Creation and newsletter campaigning!
LocalBizNetwork is an online community for small business in
California, US. Our business services include Website Services,
Extranet Docs, Search Engine Optimization, E-learning Systems,
E-commerce, Custom Graphics and Logo Creation,...
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Fundamental Strategic Marketing Mistakes to Avoids
" Fundamental Strategic Marketing Mistakes to Avoid This is a
pretty tough global economy and it is critical for a company to
leverage every bit of their marketing resources. So, if this is
the case, why are so many companies shooting themselves in the
proverbial foot by breaking some of the most fundamental rules
of marketing? It's a very simple question with complex answers -
here are some of the pitfalls to avoid:
1. Believing a second rate web site communicates integrity: So
many web sites are just plain funky looking (graphics, text,
menus, etc.) - nice professional term, but it's descriptive of
some of the dreck that passes for web site design. A company
should not forget that perception is reality on the web and
people aren't going to do business with a company that can't
field a decent web site - end of story!
2. Deploying a marketing strategy that's all over the map: Is
Yahoo a Search Engine, a Portal or a Hollywood Media company?
They are the classic 3D hologram advertisement for a company
that can't figure out what it wants to be when it grows up. A
company must pick a marketing strategy and then stay the course
- changing direction every time the wind shifts is not a good
business strategy and creates more motion than action.
3. Forgetting real brand development: Branding became the
".com" rallying cry for every newby wet behind the ears with an
Internet dream to become a billionaire by selling dog food on
the web (I'll leave the sock puppet out of this) - we all know
this didn't work. But that does not mean a company should ignore
brand development - it's important to remember that a good brand
is built one marketing process at a time; everything that a
company publishes, develops or communicate is part of the brand
building process, which in turn defines the company's market
position.
4. Ignoring distribution channels by selling direct via an
ecommerce web site: A company should not build and launch an
ecommerce site and start selling direct to customers and forget
about a distribution channel. It's imperative to give the
customer the choice to buy direct from your company or locate a
distribution channel partner via a look up capability on the
site. And, if you really want to win the hearts and mind of a
channel never sell below retail (SRP) - and afford the channel
the opportunity to discount your product so they can compete
effectively with you.
5. Making competitive analysis a low priority: Too many
companies forget about their competitors after the business plan
has been written. They don't take the time to review them on a
periodic basis and try and figure out how to deliver goods and
services differently, which in turn drives competitive advantage
and a long-term sustainable business model.
6. Poorly thought out Investor Relations press release: Do
companies actually think investors are just plain stupid and
don't really read an IR (Investor Relations) directed Press
Release carefully? Investors are typically very bottom line
oriented - they want to know about revenue growth and real
strategic partnership developments that help the company grow
and not much else. Just throwing fluff out in the market and
hoping this will drive investors to invest is just plain
shortsighted stupidity.
7. Thinking any/all consultants know your business better than
you: Reporters and consultants (including this one) have driven
just as many companies into the ground with bad advice as much
as they have helped them - companies must realize a consultant
is typically not down in the trenches and they can make some bad
calls - it's important to filter their advice.
8. Letting the inmates run the asylum - customers should help a
company refine its product marketing strategy by working as
partners. If engineering tells marketing "the customer doesn't
really know what they want but we do" the red lights should
start flashing danger - the company may be in serious peril and
at the very least need new focus and direction for product
marketing.
Lee Traupel has 20 plus years of marketing experience. He is the
co-founder of a Northern California and Brussels Belgium based,
privately held, Marketing Services and Software Company,
Intelective Communications, Inc., http://www.intelective.com.
Intelective focuses exclusively on providing services to
small-to-medium-sized companies that need strategic and tactical
marketing services. He can be reached at Lee@intelective.com. "
About the author:
Lee Traupel has 20 plus years of business development and
marketing experience. He is the founder/CEO of a Northern
California based, privately held, profitable Interactive
Marketing Agency and Software Company, Intelective
Communications, Inc., http://www.intelective.com, and can be
reached via e-mail at Lee@intelective.com.
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| Brand - Wikipedia, the free encyclopedia |
| The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ... |
| en.wikipedia.org |
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| Branding - Wikipedia, the free encyclopedia |
| Livestock branding, the marking of animals to indicate ownership; Human branding, ... Retrieved from "http://en.wikipedia.org/wiki/Branding" ... |
| en.wikipedia.org |
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| AllAboutBranding.com : Home |
| Provides resources and opinions on branding. Includes brand development, management and communications. |
| www.allaboutbranding.com |
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| brandchannel.com | branding resource produced by Interbrand | brands |
| An international online exchange and resource about brand marketing and branding. |
| www.brandchannel.com |
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| Branding Company Corporate Branding Internet Brand Identity ... |
| Brand Identity Guru Inc. creates, develops and promotes powerful brands. Our clients enjoy an array of innovative, creative and powerful branding solutions ... |
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| Branding Blog |
| Branding and positioning news and opinion. |
| www.brandingblog.com |
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| Branding Asia |
| Free articles, news and columns on branding in Asia. Market research and Asian marketing. |
| www.brandingasia.com |
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| Pages tagged with "branding" on del.icio.us |
| All items tagged branding ??? view popular ... industrie./design and branding consultant specialists./ · save this. by kittim to design branding graphic ... |
| del.icio.us |
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| The Brand Called You |
| Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ... |
| www.fastcompany.com |
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| Branding: See what people are saying right now on Technorati |
| See all blog posts tagged with branding on Technorati. |
| www.technorati.com |
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| Mozilla Branding |
| The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ... |
| www.mozilla.org |
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| What Brand Are You? A branding viral by The Design Conspiracy |
| What Brand Are You? has since been picked out as Site Of The Day by the likes of the Financial Times, Yahoo, USA Today and BBC News, and has received more ... |
| www.whatbrandareyou.com |
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| Julie & Company: Affordable branding, web design, graphic design ... |
| Julie & Company creates stellar branding, integrated marketing, advertising, web design, web development, Flash, trade show booths - all at affordable ... |
| www.julieandcompany.com |
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| Forty Media - Web Design, Web Development, Branding, Great Websites |
| a professional web design agency based in Phoenix, Arizona. |
| www.fortymedia.com |
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| Branding - Yahoo! Small Business |
| Find information to help grow your online business with business plans, Thomas Register, news articles and more. |
| smallbusiness.yahoo.com |
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| Lexicon |
| Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ... |
| www.lexicon-branding.com |
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| Branding and Usability |
| We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ... |
| www.uie.com |
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| iMedia Connection: Research & Metrics - Branding |
| Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ... |
| www.imediaconnection.com |
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| Small Business Marketing And Branding |
| Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business. |
| smallbusinessbranding.com |
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| Beyond Branding |
| Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations. |
| www.beyond-branding.com |
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