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Can Three Words In Webster's Dictionary Be The Key To Customer Loyalty?
By Sean D'Souza
Are you concerned about customer loyalty? Are your customers so loyal that they will stick with you through hell and high water? And if not, you really need to question how you can create a customer relationship that’s so gluey,...
Check Cashing "The Future Is Now"
CHECK CASHING THE FUTURE IS NOW In our industry, the question that is constantly being asked is “What is the future for this business?” It’s a question that rarely gets a definitive answer. I have come to appreciate the unlimited potential that it...
The Art of UpSelling: Three Tips to Generate More Sales Effortlessly and 3 Ways People Blow It
Copyright 2005 UpLevel Strategies Here is the good news. The hardest sale you will ever make to a customer is the first one. With the first sale, if you deliver on your promise to the customer, you establish a mutually-beneficial relationship....
Why You Need To Have Your Prices Upfront
How much do you charge? I don’t know. I’ll have to check with my brain.
Huh?
In nine out of ten sites, customers will not be told upfront, how much the customer is expected to pay for a product or a service.
The website/brochure will hem...
Your Assumptions About Job Descriptions Can Harm You
One of the worst things you can do is get in a “box” and this applies to job descriptions—or rather, what you assume someone else is capable of doing because of your misconceptions about their job description. Compounding this is the current thrust...
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Greasing the Path to Success: Finding the Confidence to Step Up to Key Moments
Whether it’s making a prospecting call to a promising business contact, giving an informal “elevator speech” to a networking group, or attempting to close a transaction, there are certain key moments when putting your best-dressed foot forward really matters. Some of life’s fortunate people seem to be naturally at their best finding confidence under pressure. The rest of us have to learn. Confidence matters. Few would argue that developing confidence is a good investment. You’ll be more comfortable and therefore more motivated in your marketing efforts. It’s difficult to sustain an effort over the long haul – a requirement, for successful networking and marketing – if we’re miserable doing it. Furthermore, marketing and branding experts tell us that confidence is the #1 reason people buy what they buy. Where do they get confidence to try the product or service for the first time? From you, from your confidence in what you offer. Confidence on command. Let’s say you have to make an outreach call to someone who can potentially refer you business. Stomach butterflies are on a rampage. You’ve scripted the call, but your voice is still flat with anxiety. How do you suddenly summon confidence? Confidence is like one of the body’s involuntary muscles. You can’t make it fire on command. It either fires or it doesn’t. But the smaller muscles around it, contributing to its tone and strength, are voluntary. You can help yourself build confidence by doing the small things. You probably already have a repertoire of quick-fix confidence-builders that work for you. From my years of helping people grow, here are some of my favorites. Practice Talk about your product or service, with strangers as well as acquaintances. Do it again. Do it frequently, whether “successful” or not. Keep the interval between short. Don’t let being awkward stop you Create a temporary “no fault” zone, where you goal is to do it, not do it right. Remember: the pool of potential contacts is
infinite. There’s plenty of room for practice. Let timing help Capitalize on confident or successful moments to create more of them. There will be days when you’re under a cloud. Don’t try then. Letting yourself off the hook today breeds confidence that tomorrow will be better. Tough love Act “as if” Just do it Protect your environment from negativity: call a temporary moratorium on friends or family who may be envious or skeptical of your endeavor Seek inspiration Rub shoulders with someone who has exuberant confidence in you Read some inspiring quotations Read testimonials from your own clients Watch a squirrel leap through space from a secure branch to an untested one Quit being mean Make a quick list on paper of the 5 confidence-sabotaging voices in your head. Quote them verbatim, and give each one a name. Send them all out for a beer, and while they’re gone, make the call
All of these suggestions are simple and even simple-minded. They’re ways to develop the internal muscles that in turn will support the success we’re reaching for. After all, if you’re to grow into a new level of success, you will need more than good ideas and hard work. You’ll need the internal muscles to support it. Confidence is one of those qualities that can seem to vary with the weather. Very few of us are born for success any more than we’re born to bench press three hundred pounds. For most, the daily work-outs, coupled with an attitude that gives generous credit for perseverance, are what qualify us to have that golden ring. I’m cheering for you!
About the Author
Nina Ham, certified coach and licensed psychotherapist, is principal of Success from the Inside Out, providing individual coaching and teleseminars to build the skills, attitudes and habits for sustainable success in your career or business. Mail to: Nina@womenssuccesscoach.com, subscribe in subject line, for free monthly e-zine, or visit http://www.SuccessfromtheInsideOut.com.
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Brand - Wikipedia, the free encyclopedia |
The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ... |
en.wikipedia.org |
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Branding - Wikipedia, the free encyclopedia |
Livestock branding, the marking of animals to indicate ownership; Human branding, ... Retrieved from "http://en.wikipedia.org/wiki/Branding" ... |
en.wikipedia.org |
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AllAboutBranding.com : Home |
Provides resources and opinions on branding. Includes brand development, management and communications. |
www.allaboutbranding.com |
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brandchannel.com | branding resource produced by Interbrand | brands |
An international online exchange and resource about brand marketing and branding. |
www.brandchannel.com |
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Branding Company Corporate Branding Internet Brand Identity ... |
Brand Identity Guru Inc. creates, develops and promotes powerful brands. Our clients enjoy an array of innovative, creative and powerful branding solutions ... |
www.brandidentityguru.com |
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Branding Blog |
Branding and positioning news and opinion. |
www.brandingblog.com |
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Branding Asia |
Free articles, news and columns on branding in Asia. Market research and Asian marketing. |
www.brandingasia.com |
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Pages tagged with "branding" on del.icio.us |
All items tagged branding ??? view popular ... industrie./design and branding consultant specialists./ · save this. by kittim to design branding graphic ... |
del.icio.us |
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The Brand Called You |
Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ... |
www.fastcompany.com |
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Branding: See what people are saying right now on Technorati |
See all blog posts tagged with branding on Technorati. |
www.technorati.com |
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Mozilla Branding |
The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ... |
www.mozilla.org |
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What Brand Are You? A branding viral by The Design Conspiracy |
What Brand Are You? has since been picked out as Site Of The Day by the likes of the Financial Times, Yahoo, USA Today and BBC News, and has received more ... |
www.whatbrandareyou.com |
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Julie & Company: Affordable branding, web design, graphic design ... |
Julie & Company creates stellar branding, integrated marketing, advertising, web design, web development, Flash, trade show booths - all at affordable ... |
www.julieandcompany.com |
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Forty Media - Web Design, Web Development, Branding, Great Websites |
a professional web design agency based in Phoenix, Arizona. |
www.fortymedia.com |
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Branding - Yahoo! Small Business |
Find information to help grow your online business with business plans, Thomas Register, news articles and more. |
smallbusiness.yahoo.com |
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Lexicon |
Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ... |
www.lexicon-branding.com |
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Branding and Usability |
We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ... |
www.uie.com |
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iMedia Connection: Research & Metrics - Branding |
Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ... |
www.imediaconnection.com |
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Small Business Marketing And Branding |
Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business. |
smallbusinessbranding.com |
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Beyond Branding |
Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations. |
www.beyond-branding.com |
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