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Business Exit Strategy
After a few years, you might find yourself with a successful
home business. After a few more, you might find yourself sick of
it and ready to retire, only to realise that you have no idea
what to do with the business and all the customers who...
Debunking the myth that search engines bring in the most traffic.
Publishing Guideline: You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated. Debunking the myth that search engines...
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I think we've all heard enough bad news to last us few months to last us several lifetimes! Our mantra for clients is "get over it" - cut your losses when where you can and focus on the basic building blocks to grow your business. Here are some...
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Lately the age-old business dilemma of how to stand out from the crowd has been haunting companies and professional service firms more than ever before. All too many firms nowadays look too much alike, with marketing strategies seemingly unable...
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How To Brand Your Home Based Web Business
"A coke and a smile!"
I would be willing to bet that just about everyone today recognizes this slogan.
Branding is the process by which you associate in peoples minds a name, slogan, or logo with a product. Included in the association are all of the ideologies for which your business stands for. For instance, suppose you own a publishing company called "The Writer Writes", with a particular type of fountain pen and paper as your logo. You focus all of your efforts only on resources for writers who want to develop a strong literary style writing only about what they know as fact. Over time, your logo and name will automatically conjure up images of a place to go to publish your informative writing. You have "branded" your business. The power is now simply in the logo and name. Simply plastering your logo everywhere you can find is advertisement enough.
So, how can you brand your business?
(1) Try giving away free reports and articles. Because everyone is looking for content, and everyone will take something that is free, you really can't lose here. Better yet, this technique is viral, meaning that your articles and reports will frequently be passed from person to person.
(2) Stick with a slogan, logo, and theme. Don't keep changing things around. Remember, branding involves memory. You want people to remember you and your site. Don't make them work for it.
(3) Hold contests for free giveaways. We all live our life to some degree on hope. By holding contest, with no strings attached, people will flock to sign up and at the same time will be exposed to your business name and logo.
(4) Target a niche. Pay attention to what type of visitors are arriving at your site. Are they doctors, lawyers, stay at home moms, high school students, or other online marketers? This will provide insight into what type of brand you should strive for. The easiest way to brand your business is to narrow your field of view
and reach a very specific target that is relatively untouched by the competition. This way the only thing that people see is you.
(5) Create a new category. If you can create a new category around your home based business your "brand" will be catapulted into an advertising frenzy. The hardest thing about search engine marketing these days is the competition. By placing yourself in a category that is untouched you eliminate any competion, at least for a while. By the time the competition arrives, your business, not theirs will be lodged in peoples minds.
(6) Newspaper and magazine advertisements can be used to create a brand. Each is always looking for fresh new content. If you are truly standing out from the competition, even with just a new angle on an old product, exposure in newspapers and magazines will really help lock your business into the minds of consumers.
If making millions on the internet were really as easy as many preach we would all be living in Tahiti drinking frozen drinks all day. The reality of the matter is that it takes time, creativity, and perseverance. Branding will not necessarily happen overnight. But the payoffs can be huge. At the beginning of your online ventures come up with a plan. Think big. Think about how your business will grow, new markets you may be able to target, and what you would like people to remember when they hear your name or see your logo. Then fit all of these things in a little at a time.
About the Author
Dan J. Fry is an independent researcher and owner of e-Kinetic.com, a site devoted to providing resources for small budget home businesses. He has a PhD in Physics and is married with two daughters and two cats. Subscribe to his free E-Zine on home business resources at mailto:e-kinetic@GetResponse.com or by visiting his Infopreneur Home Based Business Resources and Tips site. He can be reached at mailto:comp@e-kinetic.com .
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Brand - Wikipedia, the free encyclopedia |
The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ... |
en.wikipedia.org |
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Branding - Wikipedia, the free encyclopedia |
Livestock branding, the marking of animals to indicate ownership; Human branding, ... Retrieved from "http://en.wikipedia.org/wiki/Branding" ... |
en.wikipedia.org |
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AllAboutBranding.com : Home |
Provides resources and opinions on branding. Includes brand development, management and communications. |
www.allaboutbranding.com |
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brandchannel.com | branding resource produced by Interbrand | brands |
An international online exchange and resource about brand marketing and branding. |
www.brandchannel.com |
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Branding Company Corporate Branding Internet Brand Identity ... |
Brand Identity Guru Inc. creates, develops and promotes powerful brands. Our clients enjoy an array of innovative, creative and powerful branding solutions ... |
www.brandidentityguru.com |
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Branding Blog |
Branding and positioning news and opinion. |
www.brandingblog.com |
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Branding Asia |
Free articles, news and columns on branding in Asia. Market research and Asian marketing. |
www.brandingasia.com |
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Pages tagged with "branding" on del.icio.us |
All items tagged branding ??? view popular ... industrie./design and branding consultant specialists./ · save this. by kittim to design branding graphic ... |
del.icio.us |
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The Brand Called You |
Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ... |
www.fastcompany.com |
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Branding: See what people are saying right now on Technorati |
See all blog posts tagged with branding on Technorati. |
www.technorati.com |
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Mozilla Branding |
The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ... |
www.mozilla.org |
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What Brand Are You? A branding viral by The Design Conspiracy |
What Brand Are You? has since been picked out as Site Of The Day by the likes of the Financial Times, Yahoo, USA Today and BBC News, and has received more ... |
www.whatbrandareyou.com |
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Julie & Company: Affordable branding, web design, graphic design ... |
Julie & Company creates stellar branding, integrated marketing, advertising, web design, web development, Flash, trade show booths - all at affordable ... |
www.julieandcompany.com |
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Forty Media - Web Design, Web Development, Branding, Great Websites |
a professional web design agency based in Phoenix, Arizona. |
www.fortymedia.com |
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Branding - Yahoo! Small Business |
Find information to help grow your online business with business plans, Thomas Register, news articles and more. |
smallbusiness.yahoo.com |
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Lexicon |
Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ... |
www.lexicon-branding.com |
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Branding and Usability |
We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ... |
www.uie.com |
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iMedia Connection: Research & Metrics - Branding |
Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ... |
www.imediaconnection.com |
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Small Business Marketing And Branding |
Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business. |
smallbusinessbranding.com |
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Beyond Branding |
Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations. |
www.beyond-branding.com |
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