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Developing Your School Brand
A school brand can start off as an intangible positive image that attracts the public to enrol their children there. An example is the perceived high teaching standards or an impressive list of sporting achievements. Many school administrators do...

How important is Vaule of brand to the consumer & company?
How important is Vaule of brand to the consumer & company? The brand: A source of value for the consumer Although we are primarily dealing with brands and their optimization, it is important to clarify that brands do not necessarily...

Is a Work at Home Business Right for You?
How do you know if a work at home business is the right one for your business type? Well, there are some clear criteria that can tell you if you can do your dream business out of your home or if you should get an office. If you are thinking about...

Rating the eBook Compilers
Now that you've finished writing your eBook and have a basic understanding of what an eBook compiler does, you may be feeling overwhelmed by the number of compilers on the market. To help you make your decision, I have tested and reviewed the...

Road-Kill Mentality: Why Employers Aren’t Calling You
Know the three reasons why you’re not generating quality interviews? You’re invisible, voiceless, or comatose. Pick one. The longer you hibernate in the darkness of traditional job searching know-how, where no one can find you, the more likely...

 
How to Get Customers to Flock to Your Home-Based Business

You’re a home-based business owner who wants to generate
more income. You can generate more income by serving more
clients, but you don’t have an unlimited budget to advertise
– here are some effective marketing tips that you can
implement for little money and only a few hours each week.
Read through them, put them to work for you and let me know
how they are working!

1.Set e-mail auto-responders. Use your e-mail to send
automated responses. Create a “thanks for requesting
information message” to be sent to anyone who sends mail to
your ‘contact us’ account from your web-page.

2.Create Frequently Answered Questions document and post it
on your website. Direct all new inquiries to your website
for more information about your service. Answer the
questions your best customers have – and make it easy for
them to find the answers they need.

3.Use your e-mail effectively. Create a signature line
that clearly states your name, business, and way to reach
you, website and an info-teaser about what you do. With an
easy-link to your website, you have no idea who else may be
reaching you. Keep this on EVERY e-mail you send.

4.Create an e-zine. Your e-zine should provide information
that your target clients can use. Make it interesting and
‘forward-worthy.’ Encourage your subscribers to send your
e-zine to their friends and colleagues.

5.Use the articles you write for your e-zine to submit to
other on-line e-zines and publishers. You can request a
list of potential sites for your article submission by
e-mailing info@petcareuniversity.com.

6.Business Cards. Post your business card where your
target clients will see it. You can have your business
cards printed by the local printer or you can use an on-line
site, such as vistaprint.com…but once you have your cards
make sure they stay consistent – changing your card design
on vistaprint is fun, but it dilutes YOUR brand.

BONUS TIP: When networking, be specific about what a GOOD
lead is for your company. It cuts down on getting lots of
calls from people who you can’t help, and it helps others to
help you!

7.When asked what you do, be clear and concise. Make sure
you focus on the benefit you bring to your customers,
instead of “I’m a freelance writer,” how about, “I help
businesses increase their bottom line by writing killer copy
for their direct mail campaigns .” Don’t be shy and be sure
everyone who meets you knows what your business is.

8.Present yourself as a business professional at all times.
Even though you work at home, be sure you always present
your most professional self on the phone, in correspondence
and when you go out to run errands (you never know who you



will run into as you fill up your car!). Be articulate and
polite in your dealings with everyone you meet.

9.Be consistent. In your branding, your tag lines, and the
service you deliver. Your customers expect the same thing
every time they work with you. Your website and voicemail
are great ways to build your brand consistency. Use the
same colors, logos and tone in everything you do.

10.Treat your current customers like they pay for your
mortgage, car and insurance. They do. Make sure they
understand how much you appreciate them by consistently
delivering outstanding service and taking the time to listen
to their calls and concerns. In essence, treat them better
than you want to be treated yourself.

11.Track what you do. Create a spreadsheet that allows you
to note what activity you have done to market your business
and to tabulate the results. Then make sure you cultivate
the areas that are working for you.

12.Ask your clients to write testimonials for you. Your
current clients are your biggest fans, so ask them if they
would write you a letter describing the benefit you provide
them. Once you have the testimonial use it on your one-page
fact sheet, in your marketing materials and on your website.
Make sure to get your clients’ permission to use their name
and contact information in case potential clients want to
ask them specific questions.

13.Answer all requests in 24 hours or less. When a
potential client calls to find out about your service,
chances are better than good that they need service soon.
The chances that they are going to sit by the phone waiting
for your return call are slim – so make sure you are the
first business to call them back. Respond even sooner to
e-mail requests.

14.Call people back and respond to e-mail even if you don’t
provide the type of service they request. Good manners
translate as good business. By providing leads to companies
that can help them – these ‘non-clients’ can become your
fans and will recommend you to others.

For samples of the FAQs, Spreadsheets, testimonial requests
and benefit statements, email peggie@petcareuniversity.com
and request more info on the Marketing Guide for
Pet-Sitters.

About the Author

Peggie Arvidson-Dailey is the founder of Pet Care Business
University and the Pet-Care Business Success System™. She
is the author of the “Maintain your Love Affair with Your
Pet” Series and several articles on finding and maintaining
happy customers for pet-care businesses. As a trainer and
coach she has helped people across the country create and
build the pet-care business of their dreams. Visit
http://www.peggiespets.comfor more information

 

Brand - Wikipedia, the free encyclopedia
The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ...
en.wikipedia.org
 
Branding - Wikipedia, the free encyclopedia
Livestock branding, the marking of animals to indicate ownership; Human branding, ... Retrieved from "http://en.wikipedia.org/wiki/Branding" ...
en.wikipedia.org
 
AllAboutBranding.com : Home
Provides resources and opinions on branding. Includes brand development, management and communications.
www.allaboutbranding.com
 
brandchannel.com | branding resource produced by Interbrand | brands
An international online exchange and resource about brand marketing and branding.
www.brandchannel.com
 
Branding Company Corporate Branding Internet Brand Identity ...
Brand Identity Guru Inc. creates, develops and promotes powerful brands. Our clients enjoy an array of innovative, creative and powerful branding solutions ...
www.brandidentityguru.com
 
Branding Blog
Branding and positioning news and opinion.
www.brandingblog.com
 
Branding Asia
Free articles, news and columns on branding in Asia. Market research and Asian marketing.
www.brandingasia.com
 
Pages tagged with "branding" on del.icio.us
All items tagged branding ??? view popular ... industrie./design and branding consultant specialists./ · save this. by kittim to design branding graphic ...
del.icio.us
 
The Brand Called You
Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ...
www.fastcompany.com
 
Branding: See what people are saying right now on Technorati
See all blog posts tagged with branding on Technorati.
www.technorati.com
 
Mozilla Branding
The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ...
www.mozilla.org
 
What Brand Are You? A branding viral by The Design Conspiracy
What Brand Are You? has since been picked out as Site Of The Day by the likes of the Financial Times, Yahoo, USA Today and BBC News, and has received more ...
www.whatbrandareyou.com
 
Julie & Company: Affordable branding, web design, graphic design ...
Julie & Company creates stellar branding, integrated marketing, advertising, web design, web development, Flash, trade show booths - all at affordable ...
www.julieandcompany.com
 
Forty Media - Web Design, Web Development, Branding, Great Websites
a professional web design agency based in Phoenix, Arizona.
www.fortymedia.com
 
Branding - Yahoo! Small Business
Find information to help grow your online business with business plans, Thomas Register, news articles and more.
smallbusiness.yahoo.com
 
Lexicon
Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ...
www.lexicon-branding.com
 
Branding and Usability
We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ...
www.uie.com
 
iMedia Connection: Research & Metrics - Branding
Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ...
www.imediaconnection.com
 
Small Business Marketing And Branding
Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business.
smallbusinessbranding.com
 
Beyond Branding
Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations.
www.beyond-branding.com
 
 

 

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