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Effective Advertising
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Key Ingredients for Starting a Catering Business
All of us dream about starting our own business. The kind of business we start should be compatible with our abilities and personality. If you have a passion for cooking, a head for planning and can keep your cool under pressure, consider starting a catering business.
You don't need a big initial investment to start a catering business. You can keep your costs low at first by renting needed equipment. Most of your spending can wait until you get your first contract.
Catering is not affected by downturns in the economy. In good times or in bad, there always seems to be a market for catering: catered parties for rich clients, business lunches and meetings, birthday parties, wedding receptions and more.
If you're not sure about starting a catering business, test the waters first. Ask your friends or your office to let you "pretend" cater a dinner party or lunch meeting. They pay you for the groceries and you do the work for free. Experience first-hand the challenges of planning and running a catered event.
When you start a catering business, you'll need to check state and local laws. Zoning laws could affect where you do your cooking and how much of your catering business you can actually handle from home. The city you live in may require a permit. It won't be fun or easy getting everything set up legally, but when it's the law, you don't have a choice. Starting a catering business illegally is a bad idea.
Decide on a name and then create your identity. The entire process of naming your catering business and creating an identity is known as "branding." Don't rush through this important step. If your catering business really takes off, you can brand things like
spice mixes, sauces, baked goods and other food items. Sell these from your website or give them away as gifts to clients. The point is to keep your name in front of your potential customers as much as possible.
You probably won't need to set up a separate office when you first start your catering business (unless you want to). But you will need to make sure you have some basic office supplies around so you can look professional.
If you're serious about succeeding, start working on a business plan for your catering business. A business plan is a blueprint for a successful business start-up. Good plans are the result of careful study and hard work. Your business plan explains how your catering business will operate, how it will be structured and managed, how it will be financed, and how much profit it will make. If you need cash to start your catering business, your business plan is what investors and lenders will use to make their decision.
The children's TV character Aardvark Arthur Read wisely pointed out that "the catering business is tough when you only know how to make peanut butter and jelly sandwiches." But if you enjoy working with people, have good intuition about what they like, and have the planning and cooking skills to make it happen, starting a catering business may be your dream come true. About the Author
Get a free, well-done catering business start-up guide stuffed with essential info and helpful links. Click here for more info. Art Turner has been self-employed for more than 23 years and is the creator of http://selfemploymentstation.com.
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Brand - Wikipedia, the free encyclopedia |
The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ... |
en.wikipedia.org |
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Branding - Wikipedia, the free encyclopedia |
Livestock branding, the marking of animals to indicate ownership; Human branding, ... Retrieved from "http://en.wikipedia.org/wiki/Branding" ... |
en.wikipedia.org |
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AllAboutBranding.com : Home |
Provides resources and opinions on branding. Includes brand development, management and communications. |
www.allaboutbranding.com |
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brandchannel.com | branding resource produced by Interbrand | brands |
An international online exchange and resource about brand marketing and branding. |
www.brandchannel.com |
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Branding Company Corporate Branding Internet Brand Identity ... |
Brand Identity Guru Inc. creates, develops and promotes powerful brands. Our clients enjoy an array of innovative, creative and powerful branding solutions ... |
www.brandidentityguru.com |
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Branding Blog |
Branding and positioning news and opinion. |
www.brandingblog.com |
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Branding Asia |
Free articles, news and columns on branding in Asia. Market research and Asian marketing. |
www.brandingasia.com |
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Pages tagged with "branding" on del.icio.us |
All items tagged branding ??? view popular ... industrie./design and branding consultant specialists./ · save this. by kittim to design branding graphic ... |
del.icio.us |
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The Brand Called You |
Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ... |
www.fastcompany.com |
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Branding: See what people are saying right now on Technorati |
See all blog posts tagged with branding on Technorati. |
www.technorati.com |
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Mozilla Branding |
The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ... |
www.mozilla.org |
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What Brand Are You? A branding viral by The Design Conspiracy |
What Brand Are You? has since been picked out as Site Of The Day by the likes of the Financial Times, Yahoo, USA Today and BBC News, and has received more ... |
www.whatbrandareyou.com |
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Julie & Company: Affordable branding, web design, graphic design ... |
Julie & Company creates stellar branding, integrated marketing, advertising, web design, web development, Flash, trade show booths - all at affordable ... |
www.julieandcompany.com |
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Forty Media - Web Design, Web Development, Branding, Great Websites |
a professional web design agency based in Phoenix, Arizona. |
www.fortymedia.com |
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Branding - Yahoo! Small Business |
Find information to help grow your online business with business plans, Thomas Register, news articles and more. |
smallbusiness.yahoo.com |
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Lexicon |
Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ... |
www.lexicon-branding.com |
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Branding and Usability |
We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ... |
www.uie.com |
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iMedia Connection: Research & Metrics - Branding |
Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ... |
www.imediaconnection.com |
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Small Business Marketing And Branding |
Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business. |
smallbusinessbranding.com |
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Beyond Branding |
Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations. |
www.beyond-branding.com |
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