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Book Summary: The Brand Called You
This article is based on the following book: The Brand Called You: “The Ultimate Brand-Building and Business Development Handbook to Transform Anyone Into an Indispensable Personal Brand” By Peter Montoya Published by Personal Branding Press...
Get Branded--Part I
Get Branded—Part I By Michelle L. Casto, Life Coach, Speaker, and Author La Fontaine once said, “By the work, one knows the workman.” He must have known long ago about the importance of branding. In today’s competitive marketplace,...
The Power of Why: Your Psychological Ally To Marketing Success!
Here's why ‘WHY’ is such a profit-making marketing trigger. “Stop taking two and three plates of food,” my mother said to me angrily. I was at a wedding and seven years old. Back then, at a lot of the weddings we used to go to, the food...
What is the purpose of Corporate gifts?
Corporate gift giving is a form of marketing, branding, customer service, and employee recognition that is time honored and can certainly help to create loyalty. But, although it feels good to get a really great present! It can feel terrible to get...
Your Assumptions About Job Descriptions Can Harm You
One of the worst things you can do is get in a “box” and this applies to job descriptions—or rather, what you assume someone else is capable of doing because of your misconceptions about their job description. Compounding this is the current thrust...
 
Lessons From the Olympics for Your Business

Are you all caught up in the Olympics for the last week and a half? If
so, you aren't alone. Did you know there are lessons to be learned
for your own business, when you watch the events?

Businesses are doing great with an association to the Olympics -
and you can use the same tactics as the businesses and as the
athletes - to boost your sales.

Business branding has come a long way - the Olympics have allowed a
good avenue for companies to showcase their products. For some, the
insertion of coupons and samples into "goody bags" given to people and
the audience, people in lines, etc., will go a long way in getting new
business. There are others that have come up with cutting edge outfits
and items geared just for the Olympics, or comparable to items used by
the athletes. This has pushed their business forward. The networks
covering the Games even put a plug in for many of these new items. Now
people nationally are looking for ways to buy them. If you can offer the
same items from your site, make it a point!

As for the athletes, they have a lot to teach you in your business, as well.
The qualities they have been showing are the same ones you can use to
succeed with. Here are some:

=> They train well - they absorb their sport and all the technical
aspects of it. They use everything wisely and to the fullest. They KNOW
what they are using, and what they are talking about. They can convince
anyone of the worth of their equipment and training methods. Can you
do and say the same about what you are doing in your business?

=> They don't give up. They FOCUS and keep pushing forward. They
get up when they fall, and continue on. They don't lose sigh of their goals.
What about you?

ð They are loved when they are good sports. They support others,
support the competition, congratulate them, and are gracious.


These are
the people that everyone LOVES. They learn from the competition, and
study their training methods and moves. As for you, be kind to your
competition, and don't knock them. Learn from them, and let them help
you learn to be wiser about your business.

ð The athletes have learned not to cheat, and many have learned that the
experience and opportunity to be at the Games is the satisfaction, and a
medal isn't everything. Find satisfaction in each victory you get, and
realize
that as every competition cannot be won, neither can every sale. Don't
cheat - it catches up to you.

ð One great aspect of competition - the audience loves to see the athletes
smile. This warms them to the audience and gives a good feeling. People
connect with you. In your business, smile with your clients, and smile on
the phone and on emails - it shows through!

I have seen a lot of this in many years. Years ago I worked at the Olympic
Training Center in Colorado Springs, under Bob Mathias as my manager.
Talk about a great role model for kids to look up to. He showed so much
class and sportsmanship. These days, I follow my daughter on her
competitive journeys in figure skating. I see the whole gamut of competitive
behavior. But you know which kids the others gravitate toward. These are
the ones who behave as above, and have the same qualities that make the
Olympic athletes special.

I believe if the same qualities are used in business, you will see a positive
effect in your sales and following. Try it!

About the Author

P Roe is webmaster and publisher at http://opportunitiesknock.com -
where you will find tips, tricks, tools & shortcuts to successfully run
your online business. Scam monitoring, as well, with an avid group of
readers. Over 4 years of evolving Internet experience.
Email: webmaster@opportunitiesknock.com

 

Brand - Wikipedia, the free encyclopedia
The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ...
en.wikipedia.org
 
Branding - Wikipedia, the free encyclopedia
Livestock branding, the marking of animals to indicate ownership; Human branding, ... Retrieved from "http://en.wikipedia.org/wiki/Branding" ...
en.wikipedia.org
 
AllAboutBranding.com : Home
Provides resources and opinions on branding. Includes brand development, management and communications.
www.allaboutbranding.com
 
brandchannel.com | branding resource produced by Interbrand | brands
An international online exchange and resource about brand marketing and branding.
www.brandchannel.com
 
Branding Company Corporate Branding Internet Brand Identity ...
Brand Identity Guru Inc. creates, develops and promotes powerful brands. Our clients enjoy an array of innovative, creative and powerful branding solutions ...
www.brandidentityguru.com
 
Branding Blog
Branding and positioning news and opinion.
www.brandingblog.com
 
Branding Asia
Free articles, news and columns on branding in Asia. Market research and Asian marketing.
www.brandingasia.com
 
Pages tagged with "branding" on del.icio.us
All items tagged branding ??? view popular ... industrie./design and branding consultant specialists./ · save this. by kittim to design branding graphic ...
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The Brand Called You
Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ...
www.fastcompany.com
 
Branding: See what people are saying right now on Technorati
See all blog posts tagged with branding on Technorati.
www.technorati.com
 
Mozilla Branding
The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ...
www.mozilla.org
 
What Brand Are You? A branding viral by The Design Conspiracy
What Brand Are You? has since been picked out as Site Of The Day by the likes of the Financial Times, Yahoo, USA Today and BBC News, and has received more ...
www.whatbrandareyou.com
 
Julie & Company: Affordable branding, web design, graphic design ...
Julie & Company creates stellar branding, integrated marketing, advertising, web design, web development, Flash, trade show booths - all at affordable ...
www.julieandcompany.com
 
Forty Media - Web Design, Web Development, Branding, Great Websites
a professional web design agency based in Phoenix, Arizona.
www.fortymedia.com
 
Branding - Yahoo! Small Business
Find information to help grow your online business with business plans, Thomas Register, news articles and more.
smallbusiness.yahoo.com
 
Lexicon
Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ...
www.lexicon-branding.com
 
Branding and Usability
We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ...
www.uie.com
 
iMedia Connection: Research & Metrics - Branding
Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ...
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Small Business Marketing And Branding
Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business.
smallbusinessbranding.com
 
Beyond Branding
Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations.
www.beyond-branding.com
 
 

 
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