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Can Three Words In Webster's Dictionary Be The Key To Customer Loyalty?
By Sean D'Souza
Are you concerned about customer loyalty? Are your customers so loyal that they will stick with you through hell and high water? And if not, you really need to question how you can create a customer relationship that’s so gluey,...
Do I really need to write articles for e-zines?
When I was first advised to start writing articles, this was the first question I asked. As I was totally freaked out at the thought of me writing for others to read. Many people subscribe to e-zines and the readers often trust the recommendation of...
Interview With Michael Murray: "Autoresponder Basics"
This interview is with Michael Murray, the author of a top selling ebook titled “Autoresponder Basics.” Michael is also involved with many excellent affiliate programs.
Terry: Michael, this is a real pleasure to talk about your experience...
The Power of Small Business Branding Through Private Labeling
Please consider this article for publication in your newsletter
or on your website. Permission is granted to reprint for free
with resource box and byline intact. Please send me a copy of
your publication if you choose to include my article.
...
Why Branding Is Vital For Your Home Business Success
On a hot Sunday afternoon when your body fluids have been drained dry by the scorching sun, which would you rather order? Coca Cola, or Jeebejus Sweet Soda? The answer is as clear as it is universal. The more established brand would be chosen almost...
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Rating the eBook Compilers
Now that you've finished writing your eBook and have a
basic understanding of what an eBook compiler does,
you may be feeling overwhelmed by the number of
compilers on the market. To help you make your
decision, I have tested and reviewed the best-rated
eBook compilers currently available.
* E-ditor
This software has a demo version that you can download
to try out before purchasing. You can't actually use
the demo to create an eBook, but you can run the
software and test it out thoroughly to see if it does
what you need it to do for your particular eBook.
This eBook compiler is one of the easiest to use. The
software has a very user-friendly help menu that
provides instructions for and explanations of every
field on every screen. The program also includes video
tutorials demonstrating every step of this compiler
with clear explanations of all fields that need to be
filled out. There are 7 screens that you use to choose
your eBook options.
This compiler requires your files to be in HTML
format. You follow simple directions, and the compiler
loads your files. If you decide to edit your eBook
after it has been compiled, make any changes in your
original files and click on "Compile your eBook" and
your changes will appear in your compiled eBook.
E-editor allows for some customization of your eBook.
You can create a special page that appears when the
eBook is opened; create customized icons that appear
on the desktop after downloading; use your own logo on
the task bar of your eBook; customize the task bar's
buttons, where the task bar appears in your eBook, and
choose the task bar's colors. Additionally, you can
choose to have the eBook open to the last page read,
which many of your buyers will appreciate.
An excellent and unique feature of E-ditor is the
capability to choose a standard Microsoft window or to
create your own design for a window to personalize
your eBook. The program provides some sample window
designs, but you can use any .bmp (bit map skin)
graphic you have stored on your hard drive.
E-ditor is a good choice if you are new at producing
eBooks because it is easy to use and allows you to
customize the appearance of your eBook.
* Desktop Author
This compiler does not require a browser, nor do you
have to download software or plug-ins. The program
converts exe. files into pages that look like a
standard book. You can create and produce eBook pages
scaled to fit on your computer screen without any
scrolling. Additional features include WYSIWGY (what
you see is what you get) page editing and creation,
the ability to manipulate internal images, cut and
paste functions, hotlinks to pages, email, website, or
other files. It is an excellent compiler to use for a
marketing tools, such as creating brochures and
manuals in addition to eBooks.
* EBook Edit Pro
This compiler provides a demo version, which allows
you to test out its features. The software uses a
Wizard that leads you step-by-step through the set-up
and creation of your eBook. Customization includes
text editing that appears on the pop-up starting
message window; the ability to allow or prevent
resizing of your book and the mouse-click pop-up menu;
enabling or disabling the navigation bar and choosing
the buttons you want to appear; and customizing the
eBook's desktop icon and the logo that appears on the
navigation bar.
Ebook Edit Pro is loaded with excellent features that
allow you to create multi-media Ebooks, and includes a
Wizard that is customized for beginners and for
advanced users. The software uses HTML files,
downloading them from the directory where they are
saved. Edit and resave your files in the original
software used to create those files, and then with a
single click you can re-compile your Ebook.
Features include customization of icons, toolbars, and
the "about box." This compiler has a particularly
useful feature called the Rebrander feature. This
permits you to enter customized code into your Ebook
pages and distribute the Rebrander software to your
affiliates or distributors. They can then customize
the links included in the Ebook, but they can
not
alter any link or information that you have not
entered a customized code for.
The software includes "eBrand-It" software that allows
custom fields for your customer's name, affiliate ID
or URL. This feature is a powerful marketing tool
because affiliates are much happier giving away your
Ebook from their own site when they can customize it.
* Ebook Compiler
This compiler offers a demo version that allows you to
compile 10 files. If you don't include graphics, you
can create a 10 page Ebook that allows printing and
copying of the Ebook. The catch is that you can't sell
any Ebook you create in the demo version.
The purchased software is user-friendly with
easy-to-follow help files that not only guide you
through the steps of compiling your Ebook, but also
explains what an Ebook compiler does. The software
provides detailed instructions on how to create source
files from Microsoft Word 2000 and 1997, PowerPoint
2000 and 1997, and HTML documents. It contains less
detailed instructions for creating source files from
other programs.
This compiler allows for password protection of your
entire Ebook or for selected pages. Additionally, you
can set a time limit on your Ebook. When the runs out,
the customer no longer has access unless they pay for
it. In other words, it allows you to create a demo
version of your Ebook for marketing purposes.
You can set a single password or multiple passwords.
Using multiple passwords assigns each user their own
specific password. Online help files guide you through
setting up your passwords. You can also create a Sales
and Thank-you page for selling a password protected
Ebook. This is a good choice for the novice,
particularly since it includes basic features for
password protection and distribution.
* Activ Ebook Compiler
This is an easy to use compiler that provides
excellent features. This software can support HTML,
JPEG, GIF, and all active plug-ins. Features includes
password protection, branding, internet linking, icon
customization, assigning unique serial numbers, splash
screen, file compression, and start-up messages. It
also provides free lifetime upgrades. Additionally, it
includes a preprocessor, re-brander, active script,
and detailed instructions for using HTML, Power Point,
and Microsoft Word files.
There are several other excellent Ebook compilers on
the market that are worth looking into.
Ebook Generator features splash screens, password
protection, branding, icon customization, and
compression control. Additionally, it includes virus
prevention that alerts the user to any modifications
made to your Ebook and offers usage statistics so you
can track your Ebook's use. With all these advanced
features, this is an excellent compiler for the
beginner because it is exceptionally easy to run.
Ebook Creator is another excellent compiler,
supporting HTML, JPEG, GIF, and PNG graphics, and
Javascript, VB script, and Java applets. It also
supports all Internet Explorer plug-ins. Standard
features include unique serial numbers, direct linking
to a form or a page on your website, disabled right
clicking, and search functions. The software allows
for expiration after a set number of days or usages,
which allows you to create demo versions. You can
create up to 1000 different passwords; every time the
Ebook is downloaded, a unique password is required to
access protected pages. The software provides
user-friendly menus and buttons that allow the
beginner to the advanced user to easily create their
Ebook.
Obviously, there are some excellent compilers out
there. So figure out EVERYTHING you need in terms of
features, and then compare prices and options. Do take
advantage of demo versions if they are offered before
purchasing. And then, have fun creating your Ebook!
About the author:
Zaak O'Conan discovers and presents information
on to enhance your site, newsletter, marketing and other
Internet related topics. You'll find his other articles that
expand your horizons at http://WebWorkersWeekly.com
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| Brand - Wikipedia, the free encyclopedia |
| The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ... |
| en.wikipedia.org |
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| Branding - Wikipedia, the free encyclopedia |
| Livestock branding, the marking of animals to indicate ownership; Human branding, ... Retrieved from "http://en.wikipedia.org/wiki/Branding" ... |
| en.wikipedia.org |
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| AllAboutBranding.com : Home |
| Provides resources and opinions on branding. Includes brand development, management and communications. |
| www.allaboutbranding.com |
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| brandchannel.com | branding resource produced by Interbrand | brands |
| An international online exchange and resource about brand marketing and branding. |
| www.brandchannel.com |
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| Branding Company Corporate Branding Internet Brand Identity ... |
| Brand Identity Guru Inc. creates, develops and promotes powerful brands. Our clients enjoy an array of innovative, creative and powerful branding solutions ... |
| www.brandidentityguru.com |
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| Branding Blog |
| Branding and positioning news and opinion. |
| www.brandingblog.com |
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| Branding Asia |
| Free articles, news and columns on branding in Asia. Market research and Asian marketing. |
| www.brandingasia.com |
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| Pages tagged with "branding" on del.icio.us |
| All items tagged branding ??? view popular ... industrie./design and branding consultant specialists./ · save this. by kittim to design branding graphic ... |
| del.icio.us |
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| The Brand Called You |
| Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ... |
| www.fastcompany.com |
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| Branding: See what people are saying right now on Technorati |
| See all blog posts tagged with branding on Technorati. |
| www.technorati.com |
|
| Mozilla Branding |
| The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ... |
| www.mozilla.org |
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| What Brand Are You? A branding viral by The Design Conspiracy |
| What Brand Are You? has since been picked out as Site Of The Day by the likes of the Financial Times, Yahoo, USA Today and BBC News, and has received more ... |
| www.whatbrandareyou.com |
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| Julie & Company: Affordable branding, web design, graphic design ... |
| Julie & Company creates stellar branding, integrated marketing, advertising, web design, web development, Flash, trade show booths - all at affordable ... |
| www.julieandcompany.com |
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| Forty Media - Web Design, Web Development, Branding, Great Websites |
| a professional web design agency based in Phoenix, Arizona. |
| www.fortymedia.com |
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| Branding - Yahoo! Small Business |
| Find information to help grow your online business with business plans, Thomas Register, news articles and more. |
| smallbusiness.yahoo.com |
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| Lexicon |
| Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ... |
| www.lexicon-branding.com |
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| Branding and Usability |
| We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ... |
| www.uie.com |
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| iMedia Connection: Research & Metrics - Branding |
| Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ... |
| www.imediaconnection.com |
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| Small Business Marketing And Branding |
| Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business. |
| smallbusinessbranding.com |
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| Beyond Branding |
| Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations. |
| www.beyond-branding.com |
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