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Choose the Right Format for Your Ebooks
Choosing the right file format for your ebook is an essential step on the road to electronic self-publishing. This article looks at the factors affecting your choice and offers tips to help you make the most of your ebook, whatever format you...
How To Choose An Affiliate Program That Will Make You Money
After several years as a professional affiliate, I have come to the point where I have a short checklist of aspects that I go through when deciding on joining an affiliate program, or in fact even persisting with one.
The fact is too many sites...
Storytelling For High Concept And High Touch
After hearing Daniel Pink speak about his new book A Whole New
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The 5W's of World Class Customer Service Training
The preamble to the United States Constitution begins, 'we, the
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The Importance of Branding - Can It Really Make a Difference?
As consumers, we don't really think about the importance of branding. We just seem to go with the flow of brand names that have become synonymous with our daily living. But the impact of a name reinforces the importance of branding when we promote...
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Road-Kill Mentality: Why Employers Aren’t Calling You
Know the three reasons why you’re not generating quality interviews? You’re invisible, voiceless, or comatose. Pick one.
The longer you hibernate in the darkness of traditional job searching know-how, where no one can find you, the more likely your dormancy will negatively affect your career transition. When you decide it’s time to make a career change, you have a choice: be the hunter or the prey. Choose the latter and you’ll quickly become road-kill. Just ask the possum.
Playing possum neutralizes your marketability. Opossums are easy targets for vehicular traffic because they are slow-moving creatures. They quickly frighten and when they can’t escape, they roll over, become limp, close their eyes, and hang their tongue out (which slows their heartbeat). To would-be predators, the animal looks dead, so interest is lost.
Sound like your job search? Are you as dead to prospective hiring managers or those in the position of assisting you through informal informational meetings? If there’s no interest in what you have to offer, consider your branding — the perception others have about you and your ability to contribute. Do you:
• Complain you don’t have time to conduct a job search?
• Suffer from paralysis of analysis in determining career options?
• Think “networking” is not for you because your contacts are limited?
• Project open reluctance to search in new fields for fear of rejection?
• Believe finding a job is most easily discovered using job search engines?
• Obscure your visibility to power executives due to confidentiality issues?
• Require a set-in-stone level of compensation or geographic preference regardless of market conditions?
If you answer yes to any of these, your career change is in dire need of resuscitation, and every second counts.
Velocity uncovers signals of hiring patterns. Most animals travel in packs or herds. Possums don’t. They’re hidden night creatures that often become road kill because they’re secretive, go about their foraging in solitary, and are slow-moving. You’ll bring speed and verve to your campaign and improve your odds of employers calling if you are:
• Mentally adaptable
• Emotionally flexible
• Geographically-mobile
• Financially-unshackled
• Professionally-scalable
Vitality gets you hired through emotional attachment. Radiate a genuine hearty enjoyment of living. An infectious positive attitude coupled with precision target positioning will land you a prized role; perhaps one custom-created for you where there were no posted openings.
Marketing success is two-fold: market share and mind share. People first buy emotionally, then logically. Hiring managers do the same. Capture both, the territory and their minds. If your career history and extracurricular
activities demonstrate a ‘joie de vivre’ (joy of life), you’ll inspire greater interest and remembrance from decision-makers over those better qualified.
If you’re remote, sullen, or cynical, grow up, get help, get over it. Hiring often times is driven more by perceived cultural fit than professional industry-specific competency.
Visibility generates quality interviews. Secret job searches yield mediocre results. Counter anonymity in a fiercely-competitive employment market by ensuring you don’t:
• Send mass resume mailings to untargeted employers
• Peruse online job boards for your main source to uncover jobs
• Remain a generalist in terms of career focus and position objectives
• Use resume software programs that auto-generate templated resumes
• Forget to follow up on every oral and written job hunt communication
Key rules in product marketing equally apply to your tactical career moves. Remember you’re the product and your customer is the person who has the ultimate power to hire you. Keep in mind:
• Brand awareness and consideration are not one-time events
• Continually communicate the central message you want your audience to perceive about your product
• Branding creates a singular distinction, strategic awareness and differentiates the product in the mind of the target market
Revive a lifeless career campaign by gaining early and steady visibility. The fact is that gaining notoriety through a personal public relations campaign should not start at the point of market entry.
Top-of-mind awareness is an integrated marketing strategy that deploys multiple channels to ensure a product’s branding prevails. It’s done foundationally and consistently. Early, steady visibility preemptively brings you, to them.
Know the causes for employer snub?
• A lifeless or negative persona
• A career path with no pulse or vibrancy
• A rigidness that contradicts changing market conditions
Road-kill or road racer? Which one are you? You have a choice. You better find out what’s needed to resurrect yourself, and soon. Your competition just got off of life-support, while you’re in a daze still trying to figure out what just happened. Get moving.
About the Author: Marta Driesslein, CECC (http://www.interviewing.com) is a management consultant for R.L. Stevens & Associates Inc. For over 24 years R.L. Stevens & Associates has been the Nation’s most successful privately-held firm specializing in executive career searches generating quality interviews through both advertised and unadvertised channels
Source: www.isnare.com
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Brand - Wikipedia, the free encyclopedia |
The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ... |
en.wikipedia.org |
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Branding - Wikipedia, the free encyclopedia |
Livestock branding, the marking of animals to indicate ownership; Human branding, ... Retrieved from "http://en.wikipedia.org/wiki/Branding" ... |
en.wikipedia.org |
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AllAboutBranding.com : Home |
Provides resources and opinions on branding. Includes brand development, management and communications. |
www.allaboutbranding.com |
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brandchannel.com | branding resource produced by Interbrand | brands |
An international online exchange and resource about brand marketing and branding. |
www.brandchannel.com |
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Branding Company Corporate Branding Internet Brand Identity ... |
Brand Identity Guru Inc. creates, develops and promotes powerful brands. Our clients enjoy an array of innovative, creative and powerful branding solutions ... |
www.brandidentityguru.com |
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Branding Blog |
Branding and positioning news and opinion. |
www.brandingblog.com |
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Branding Asia |
Free articles, news and columns on branding in Asia. Market research and Asian marketing. |
www.brandingasia.com |
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Pages tagged with "branding" on del.icio.us |
All items tagged branding ??? view popular ... industrie./design and branding consultant specialists./ · save this. by kittim to design branding graphic ... |
del.icio.us |
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The Brand Called You |
Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ... |
www.fastcompany.com |
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Branding: See what people are saying right now on Technorati |
See all blog posts tagged with branding on Technorati. |
www.technorati.com |
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Mozilla Branding |
The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ... |
www.mozilla.org |
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What Brand Are You? A branding viral by The Design Conspiracy |
What Brand Are You? has since been picked out as Site Of The Day by the likes of the Financial Times, Yahoo, USA Today and BBC News, and has received more ... |
www.whatbrandareyou.com |
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Julie & Company: Affordable branding, web design, graphic design ... |
Julie & Company creates stellar branding, integrated marketing, advertising, web design, web development, Flash, trade show booths - all at affordable ... |
www.julieandcompany.com |
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Forty Media - Web Design, Web Development, Branding, Great Websites |
a professional web design agency based in Phoenix, Arizona. |
www.fortymedia.com |
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Branding - Yahoo! Small Business |
Find information to help grow your online business with business plans, Thomas Register, news articles and more. |
smallbusiness.yahoo.com |
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Lexicon |
Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ... |
www.lexicon-branding.com |
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Branding and Usability |
We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ... |
www.uie.com |
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iMedia Connection: Research & Metrics - Branding |
Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ... |
www.imediaconnection.com |
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Small Business Marketing And Branding |
Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business. |
smallbusinessbranding.com |
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Beyond Branding |
Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations. |
www.beyond-branding.com |
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