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Getting To Know the Search Engine Superstar
Having greatly benefited from my relationship with Google within the past several years, I thought I would take the opportunity to dedicate this article to the search engine superstar.
I have to be brutally honest and relay that our...
Hire the Right Marketing Company
How to hire the right marketing company for your business
Hiring a good marketing firm is critical to the success of any business. Here are some things to look for.
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The Choice between Yes and Yes: A Psychological Revelation
Three year old Kara was throwing a tantrum. She didn't want to go to bed, of that she was certain.
"Do you want to brush with the red or blue toothpaste?" her dad asked gently.
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The Relationship Between Colour & Sales
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Why "Free Agent Thinking" Is Good For Your Company
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Strategies to increase expression of interest conversion
The Expression of Interest (EOI) is the beginning of the
submission processes for many agencies and potential clients of
yours.
The purpose of the EOI is to assist the donor/agency/business to
compile a shortlist that will be invited to submit a tender for
an opportunity.
For you, the purpose of the EOI is simple - get on the shortlist!
As with all aspects of proposal and tender development, the EOI
process is not without challenge:
* Often working with limited information
* Understanding EOI timing is important, so you are responding
to most up-to-date information, however this can in some cases
be easier said that done
* Agency processes vary, so understanding each specific call for
EOI is critical
* A shortlist is just that - short. So it is unlikely that you
will receive 100% conversion to shortlist. A scattergun approach
is not the solution, but ensuring your pipeline is full remains
a success factor.
As with every aspect of positioning for business, waiting for a
call for EOI is not enough to create success - other profiling
and positioning activities need to continue.
Some general principles that are worth considering for each of
your EOI submissions:
* What you present needs to demonstrate that you understand the
requirements and that you can manage the project
* Your response provides the opportunity to present information
that demonstrates success in relevant past activities
* If you have the 'right' people for this activity - this is a
great opportunity to begin to 'sell' them through your submission
* If you anticipate that your implementation model might be in a
consortium or partnership - forming it for the EOI is worth
considering
* If the EOI call remains open longer than anticipated, and new
information comes to light about the project - consider
submitting updated information.
Ask yourself some questions as part of your EOI preparation:
* What do you know?
* What don't you know?
* Where can you find additional information?
* Who might your competition be, and how does this influence
your content?
* What will your EOI look like:
- Cover page?
- Headings?
- Length?
* How might you demonstrate capacity and capability?
* What level of detail can you provide?
* Are there any points of compliance?
While there are many factors external to
the EOI writing
activity that are likely to contribute to a high strike-rate for
you, your success is likely to be enhanced where your EOI:
* Demonstrates understanding of project, region, agency,
stakeholders etc
* Demonstrates project management capacity - no risk in hiring
you
* Highlights indicative and appropriate personnel
* Responds to specifics where asked.
While processes vary, and timelines can often creep up on you,
consider always submitting a hard copy of your EOI - remember
this is an element of your overall branding and positioning
activities.
Purchase your EOI Framework Guide from our website at
http://www.globizdev.com/ourproducts.php
This manual is suited to all organisations, small or large. The
manual is designed to help you prepare your EOI template, for
customisation when each new EOI is called. It is also useful as
a capability document that could be sent direct to clients, or
as part of a proposal.
In order to be successful in tendering, one must first have
the opportunity to tender!
For many activities, there is often a two-step process
commencing with the submission of an EOI from which a shortlist
is invited to tender. It is difficult to be successful unless
you EOI well.
This brief, yet detailed, manual presents suggested headings and
a style for a complete EOI submission, suitable for an
individual submission or one you undertake in alliance with
another firm.
Suggestions for content under each heading are provided, as well
as some samples of text to assist you in your EOI framework
development.
By using this guide, you will be able to populate a framework
EOI ready for customisation for future, specific activities you
target.
This framework has proved successful across a range of
agencies, sectors and countries.
Purchase your EOI Framework Guide from our website at
http://www.globizdev.com/ourproducts.php
About the author:
Mel Dunn is Managing Director of Global Business and Development
Solutions which works with individuals and organisations that
are committed to business success and the success of others. We
work globally and locally and focus on providing sustainable
solutions for our clients.
We offer a range of services including:
* Proposal and tender development
* Technical assistance
* Research and strategy development
* Quality review of submissions
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| Brand - Wikipedia, the free encyclopedia |
| The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ... |
| en.wikipedia.org |
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| Branding - Wikipedia, the free encyclopedia |
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| en.wikipedia.org |
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| The Brand Called You |
| Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ... |
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| The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ... |
| www.mozilla.org |
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| Branding - Yahoo! Small Business |
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| Lexicon |
| Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ... |
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| Branding and Usability |
| We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ... |
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| iMedia Connection: Research & Metrics - Branding |
| Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ... |
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| Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business. |
| smallbusinessbranding.com |
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| Beyond Branding |
| Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations. |
| www.beyond-branding.com |
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