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Branding: You are the Brand
Copyright 2005 Daniel Sitter What's in a brand name? Everything! Think of these brands: Coke, Barbie, Hershey, McDonalds, Madonna, Pepsi, Bono, Microsoft, Kleenex, Xerox, Steven Spielberg, Dell and GM. Did you notice that brands can be things,...
Corporation Buys Texas Town
"DISH, Texas, Nov 16, 2005 (BUSINESS WIRE) -- EchoStar
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satellite TV service and the town of Clark, Texas, announced
today that the town of Clark has accepted DISH...
How to Get Customers to Flock to Your Home-Based Business
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How to Get More People at Your Site
HOW TO GET CUSTOMERS TO YOUR WEB SITE BY JOE TREVISON MBA CPA
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Web Strategy and Powerful Persuasive Writing
Web Marketing Strategy and Powerful Persuasive Writing In today's hi-tech society, many commercial enterprises are trying to turn `bricks into clicks' but fail miserably. They make the classic mistake of assuming Internet surfers will visit their...
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Strategies to increase expression of interest conversion
The Expression of Interest (EOI) is the beginning of the
submission processes for many agencies and potential clients of
yours.
The purpose of the EOI is to assist the donor/agency/business to
compile a shortlist that will be invited to submit a tender for
an opportunity.
For you, the purpose of the EOI is simple - get on the shortlist!
As with all aspects of proposal and tender development, the EOI
process is not without challenge:
* Often working with limited information
* Understanding EOI timing is important, so you are responding
to most up-to-date information, however this can in some cases
be easier said that done
* Agency processes vary, so understanding each specific call for
EOI is critical
* A shortlist is just that - short. So it is unlikely that you
will receive 100% conversion to shortlist. A scattergun approach
is not the solution, but ensuring your pipeline is full remains
a success factor.
As with every aspect of positioning for business, waiting for a
call for EOI is not enough to create success - other profiling
and positioning activities need to continue.
Some general principles that are worth considering for each of
your EOI submissions:
* What you present needs to demonstrate that you understand the
requirements and that you can manage the project
* Your response provides the opportunity to present information
that demonstrates success in relevant past activities
* If you have the 'right' people for this activity - this is a
great opportunity to begin to 'sell' them through your submission
* If you anticipate that your implementation model might be in a
consortium or partnership - forming it for the EOI is worth
considering
* If the EOI call remains open longer than anticipated, and new
information comes to light about the project - consider
submitting updated information.
Ask yourself some questions as part of your EOI preparation:
* What do you know?
* What don't you know?
* Where can you find additional information?
* Who might your competition be, and how does this influence
your content?
* What will your EOI look like:
- Cover page?
- Headings?
- Length?
* How might you demonstrate capacity and capability?
* What level of detail can you provide?
* Are there any points of compliance?
While there are many factors external to
the EOI writing
activity that are likely to contribute to a high strike-rate for
you, your success is likely to be enhanced where your EOI:
* Demonstrates understanding of project, region, agency,
stakeholders etc
* Demonstrates project management capacity - no risk in hiring
you
* Highlights indicative and appropriate personnel
* Responds to specifics where asked.
While processes vary, and timelines can often creep up on you,
consider always submitting a hard copy of your EOI - remember
this is an element of your overall branding and positioning
activities.
Purchase your EOI Framework Guide from our website at
http://www.globizdev.com/ourproducts.php
This manual is suited to all organisations, small or large. The
manual is designed to help you prepare your EOI template, for
customisation when each new EOI is called. It is also useful as
a capability document that could be sent direct to clients, or
as part of a proposal.
In order to be successful in tendering, one must first have
the opportunity to tender!
For many activities, there is often a two-step process
commencing with the submission of an EOI from which a shortlist
is invited to tender. It is difficult to be successful unless
you EOI well.
This brief, yet detailed, manual presents suggested headings and
a style for a complete EOI submission, suitable for an
individual submission or one you undertake in alliance with
another firm.
Suggestions for content under each heading are provided, as well
as some samples of text to assist you in your EOI framework
development.
By using this guide, you will be able to populate a framework
EOI ready for customisation for future, specific activities you
target.
This framework has proved successful across a range of
agencies, sectors and countries.
Purchase your EOI Framework Guide from our website at
http://www.globizdev.com/ourproducts.php
About the author:
Mel Dunn is Managing Director of Global Business and Development
Solutions which works with individuals and organisations that
are committed to business success and the success of others. We
work globally and locally and focus on providing sustainable
solutions for our clients.
We offer a range of services including:
* Proposal and tender development
* Technical assistance
* Research and strategy development
* Quality review of submissions
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| Brand - Wikipedia, the free encyclopedia |
| The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ... |
| en.wikipedia.org |
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| Branding - Wikipedia, the free encyclopedia |
| Livestock branding, the marking of animals to indicate ownership; Human branding, ... Retrieved from "http://en.wikipedia.org/wiki/Branding" ... |
| en.wikipedia.org |
|
| AllAboutBranding.com : Home |
| Provides resources and opinions on branding. Includes brand development, management and communications. |
| www.allaboutbranding.com |
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| brandchannel.com | branding resource produced by Interbrand | brands |
| An international online exchange and resource about brand marketing and branding. |
| www.brandchannel.com |
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| Branding Company Corporate Branding Internet Brand Identity ... |
| Brand Identity Guru Inc. creates, develops and promotes powerful brands. Our clients enjoy an array of innovative, creative and powerful branding solutions ... |
| www.brandidentityguru.com |
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| Branding Blog |
| Branding and positioning news and opinion. |
| www.brandingblog.com |
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| Branding Asia |
| Free articles, news and columns on branding in Asia. Market research and Asian marketing. |
| www.brandingasia.com |
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| Pages tagged with "branding" on del.icio.us |
| All items tagged branding ??? view popular ... industrie./design and branding consultant specialists./ · save this. by kittim to design branding graphic ... |
| del.icio.us |
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| The Brand Called You |
| Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ... |
| www.fastcompany.com |
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| Branding: See what people are saying right now on Technorati |
| See all blog posts tagged with branding on Technorati. |
| www.technorati.com |
|
| Mozilla Branding |
| The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ... |
| www.mozilla.org |
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| What Brand Are You? A branding viral by The Design Conspiracy |
| What Brand Are You? has since been picked out as Site Of The Day by the likes of the Financial Times, Yahoo, USA Today and BBC News, and has received more ... |
| www.whatbrandareyou.com |
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| Julie & Company: Affordable branding, web design, graphic design ... |
| Julie & Company creates stellar branding, integrated marketing, advertising, web design, web development, Flash, trade show booths - all at affordable ... |
| www.julieandcompany.com |
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| Forty Media - Web Design, Web Development, Branding, Great Websites |
| a professional web design agency based in Phoenix, Arizona. |
| www.fortymedia.com |
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| Branding - Yahoo! Small Business |
| Find information to help grow your online business with business plans, Thomas Register, news articles and more. |
| smallbusiness.yahoo.com |
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| Lexicon |
| Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ... |
| www.lexicon-branding.com |
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| Branding and Usability |
| We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ... |
| www.uie.com |
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| iMedia Connection: Research & Metrics - Branding |
| Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ... |
| www.imediaconnection.com |
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| Small Business Marketing And Branding |
| Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business. |
| smallbusinessbranding.com |
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| Beyond Branding |
| Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations. |
| www.beyond-branding.com |
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