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Book Summary: The Brand Called You
This article is based on the following book: The Brand Called You: “The Ultimate Brand-Building and Business Development Handbook to Transform Anyone Into an Indispensable Personal Brand” By Peter Montoya Published by Personal Branding Press...
Credit cards
If gold medals were awarded for marketing consistency, the credit card industry would be the Sarah Hughes of the business world. Major players Visa and MasterCard, who have maintained their steady rates of spending and commitment to their...
How To Get Massive Sales By Increasing Your Brand
How To Get Massive Sales By Increasing Your Brand Have you ever noticed that in any given market there are names you hear over and over again? They appear on discussion groups, email lists, online newsletters, web pages, reviews, other people's...
Interview With Michael Murray: "Autoresponder Basics"
This interview is with Michael Murray, the author of a top selling ebook titled “Autoresponder Basics.” Michael is also involved with many excellent affiliate programs. Terry: Michael, this is a real pleasure to talk about your experience...
The 5 W's of World Class Customer Service Training
The preamble to the United States Constitution begins, ¡¥we, the people.¡¦ I feel strongly that we, the people, are what make the difference in life, both personally and professionally. The interaction anyone has at any level with your...
 
the 4C's of Branding

The 4 C’s of Personal Branding
By Michelle L. Casto, M.Ed.

Branding could be defined as a guiding philosophy for building business. The benefits of building a strong brand are tremendous. With a strong name brand, you have instant name recognition, can charge higher fees, get to choose who you work with, and can handle economic changes and challenges with greater ease. In addition, a strong brand demonstrates the four C’s of branding: Clarity, Competence, Communication, and Constancy.
Does your brand pass the ‘Four C Test?’

C1: Clarity
Strong brands are clear about who they are and what they do. They have named and claimed their domain, often in the form of a mission statement that is shared with employees, customers, and the community. For Microsoft Corporation, Bill Gates envisioned a computer on every desk in the world.

My mission statement is clear and concise.
1____(no) 5_____ (maybe) 10_____ (yes)

C2: Competence
Strong brands have suitable skills, qualifications, and experience related to their field. They prove their worth by under promising and over-delivering. These are the people and companies you call when you need the job done right the first time. Fed Ex is known for getting your package there “no matter what.”

I have full confidence in my ability and products/or services.
1____(no) 5_____ (maybe) 10_____ (yes)


C3: Communication
Strong brands have a variety of ways to get their message delivered to their intended audience. Nowadays, companies have to use traditional and non-traditional ways of communicating with their customers. With my own coaching business, I give in-person seminars, write books, workbooks, articles, an ezine, advertise in magazines, radio/television stations, maintain two websites, and use other internet services and sites to communicate locally and globally.

My communication system if far-reaching and varied.
1____(no) 5_____ (maybe) 10_____


(yes)


C4: Constancy
Strong brands are highly visible to their target audience. They are constantly there for their customers, prospects, and networking contacts. The Oprah empire is a great example. She is everywhere! From her weekly tv show, to O magazine, numerous media appearances, and volunteer activities--- Oprah is constantly in the public eye.
My visibility is high and consistent.
1____(no ) 5_____ (maybe) 10_____ (yes)


In an issue of Fast Company magazine, it said, “We are CEO’s of our own company, Me, Inc. To be in business today, your most important job is to build a market for the brand called You. The good news is that everyone has a change to stand out. Everyone has a chance to be a brand worthy of remark.” When building and branding your business, you need to keep the four C’s in mind, because no brand can become the best brand without passing the ‘Four C Test.’

How does your brand rate?
0-15: You need to work on your branding strategy
15-30: You have made some headway with your brand strategy
30-40: You have a solid name brand strategy


About the author:

Michelle L. Casto is a whole life coach, speaker, and author of Get Smart! About Modern Romantic Relationships, Get Smart! About Modern Career Development, and Get Smart! About Modern Stress Management. Her coaching practice is Brightlight Coaching, she helps people come up with bright ideas for their life and empowers them to freely shine their bright light to the world.
Coaching is an empowering and enlightening experience. Michelle can work with you to build and brand your business. Contact her for a free 30 minute coaching session: (361) 949-0337
or visit
www.getsmartseries.comand www.brightlightcoach.com

 

Brand - Wikipedia, the free encyclopedia
The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ...
en.wikipedia.org
 
Branding - Wikipedia, the free encyclopedia
Livestock branding, the marking of animals to indicate ownership; Human branding, ... Retrieved from "http://en.wikipedia.org/wiki/Branding" ...
en.wikipedia.org
 
AllAboutBranding.com : Home
Provides resources and opinions on branding. Includes brand development, management and communications.
www.allaboutbranding.com
 
brandchannel.com | branding resource produced by Interbrand | brands
An international online exchange and resource about brand marketing and branding.
www.brandchannel.com
 
Branding Company Corporate Branding Internet Brand Identity ...
Brand Identity Guru Inc. creates, develops and promotes powerful brands. Our clients enjoy an array of innovative, creative and powerful branding solutions ...
www.brandidentityguru.com
 
Branding Blog
Branding and positioning news and opinion.
www.brandingblog.com
 
Branding Asia
Free articles, news and columns on branding in Asia. Market research and Asian marketing.
www.brandingasia.com
 
Pages tagged with "branding" on del.icio.us
All items tagged branding ??? view popular ... industrie./design and branding consultant specialists./ · save this. by kittim to design branding graphic ...
del.icio.us
 
The Brand Called You
Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ...
www.fastcompany.com
 
Branding: See what people are saying right now on Technorati
See all blog posts tagged with branding on Technorati.
www.technorati.com
 
Mozilla Branding
The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ...
www.mozilla.org
 
What Brand Are You? A branding viral by The Design Conspiracy
What Brand Are You? has since been picked out as Site Of The Day by the likes of the Financial Times, Yahoo, USA Today and BBC News, and has received more ...
www.whatbrandareyou.com
 
Julie & Company: Affordable branding, web design, graphic design ...
Julie & Company creates stellar branding, integrated marketing, advertising, web design, web development, Flash, trade show booths - all at affordable ...
www.julieandcompany.com
 
Forty Media - Web Design, Web Development, Branding, Great Websites
a professional web design agency based in Phoenix, Arizona.
www.fortymedia.com
 
Branding - Yahoo! Small Business
Find information to help grow your online business with business plans, Thomas Register, news articles and more.
smallbusiness.yahoo.com
 
Lexicon
Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ...
www.lexicon-branding.com
 
Branding and Usability
We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ...
www.uie.com
 
iMedia Connection: Research & Metrics - Branding
Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ...
www.imediaconnection.com
 
Small Business Marketing And Branding
Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business.
smallbusinessbranding.com
 
Beyond Branding
Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations.
www.beyond-branding.com
 
 

 
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