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Branding – It’s More Than Just Your USP
by Karon Thackston © 2002 http://www.ktamarketing.com When you mention the word “branding” most people automatically think of USP (unique selling proposition). The overall – and incorrect – perception of a brand is that it simply consists of the...
Get Branded--Part I
Get Branded—Part I
By Michelle L. Casto, Life Coach, Speaker, and Author
La Fontaine once said, “By the work, one knows the workman.” He must have known long ago about the importance of branding. In today’s competitive marketplace,...
Has Your Design Firm Run Amuck With Your Web Site?
What's happening to good web site design? Somehow we creative types at interactive and traditional ad agencies have run amuck - we're building web sites that may dazzle the senses, but don't really communicate much about our...
Make your Mark by building your reputation
If you have to part with your hard-earned money for some goods
or services, who would you rather trust: a novice provider or an
expert one? The answer to that question is what makes branding
so much important.
Branding is the process, nay,...
Why is My Restaurant Not Full Every Monday Night?
In a quest for customers and to keep those customers, restaurants are now compelled to develop a marketing plan. Marketing plans are a crucial component for anyone who has the desire to make their restaurant a success. Marketing plans are a crucial...
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Top Ten Ways to Communicate @ Work Effectively!
Whenever I ask people in a work setting, "What would improve work,
profits and customer service the most where you work?" the answer is almost always "Better communication!"
Once the problem is noted, the next question is, "What are some effective ways to improve communication without breaking the bank?" Workshops on communication might be the place to start, but the long term answer is the day to day simple stuff. Many of the most effective ways to improve communication cost very little and require very little time on the part of anyone.
The suggestions below can be done by just about anyone from the janitor on down to the CEO. Check out the February 4, 2002 edition of Fortune for some real life examples in their list of "100 Best Companies to Work For." (Their dangling participle, not mine!)
Top Ten Ways to Communicate @ Work Effectively!
ONE: Learn How to "Read" People.
Anyone who has read the newsletter, "Communication @ Work!" over the last several months has become a little familiar with the DiSC Personal Profile System®. I like the DiSC because it is easy to learn and an effective tool for learning how to "read" people. When you know what motivates individuals, you can respond to them effectively and efficiently.
TWO: Display Pictures of Yourself with Co-Workers.
In the Fortune edition mentioned above, Agilent, a spin off of Hewlett Packard describe ways they used to successfully communicate. The CEO gladly had his picture taken with individual employees as he made it a point to visit with them regularly.
THREE: Hide Not the Truth.
If you are into reducing conflict, be up front with everyone in the workplace. Hiding important information that can affect working
conditions, profits and customer service will probably cause way more
trouble than it's worth. Just watch the news for classic examples!
FOUR: Under Promise, Over Deliver.
Two times in the last couple of weeks, I was told I would have to wait for service. The first time was at a restaurant who said I would have a 45 minute wait for a table. The other was my brake mechanic who said it would
take him 90 minutes to complete his work. I was seated in 25 minutes at the restaurant, and was driving my car
away in 65 minutes! What a great gift.
FIVE: "Out Honor" Your Co-Workers.
Take the risk of having others take advantage of you. Cross the line first rather than waiting for the other person to communicate first. In other words, give the gift before you receive it.
SIX: Learn Something New about Someone.
When you are curious (not snoopy!) about the people at work, you are
giving them respect. People love to be respected! Find out how their family is doing, or more about their favor hobby.
SEVEN: Notify Spouses and Family.
Speaking of respect, a card of thanks or acknowledgement sent to a spouse or parent can go a long way to improve communication with your employees.
EIGHT: Invite the Kids.
When I was a kid, my Dad often took me with him in his work. As a minister, that meant calling on people in the rest homes, going to weddings and occasionally watching him rope calves at a branding event. This is a great way to communicate pride in your work.
NINE: Invite Ideas.
People love to work where their ideas are valued. Most everyone notices how to improve the bottom line, but many want to be invited to share their thoughts.
TEN: Give Credit Away Even When It's Your Idea!
Anytime you can build up another person at your own expense, you have a good shot at improving the communication at work. Positive communication can be just as contagious as people who are disgruntled.
BONUS: Listen Differently than You Do Now.
Practice learning new ways of listening. If you use the same technique, you may find you are missing out on some important information.
©2002, Carwin Dover, Intentional Partnerships
About the Author
Do you want to learn more? Carwin Dover works with people who want
to maximize their talents and with business owners who want to keep
their best employees.
www.mycoachswebsite.com
bizcoach@mycoachswebsite.com
Subscribe to the free, weekly ezine, "Communication @ Work!" mailto:subscribe@mycoachswebsite.com .
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| Brand - Wikipedia, the free encyclopedia |
| The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ... |
| en.wikipedia.org |
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| Branding - Wikipedia, the free encyclopedia |
| Livestock branding, the marking of animals to indicate ownership; Human branding, ... Retrieved from "http://en.wikipedia.org/wiki/Branding" ... |
| en.wikipedia.org |
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| AllAboutBranding.com : Home |
| Provides resources and opinions on branding. Includes brand development, management and communications. |
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| brandchannel.com | branding resource produced by Interbrand | brands |
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| Branding Company Corporate Branding Internet Brand Identity ... |
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| Branding Blog |
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| Branding Asia |
| Free articles, news and columns on branding in Asia. Market research and Asian marketing. |
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| Pages tagged with "branding" on del.icio.us |
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| The Brand Called You |
| Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ... |
| www.fastcompany.com |
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| Branding: See what people are saying right now on Technorati |
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| Mozilla Branding |
| The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ... |
| www.mozilla.org |
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| What Brand Are You? A branding viral by The Design Conspiracy |
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| Julie & Company: Affordable branding, web design, graphic design ... |
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| Forty Media - Web Design, Web Development, Branding, Great Websites |
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| Branding - Yahoo! Small Business |
| Find information to help grow your online business with business plans, Thomas Register, news articles and more. |
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| Lexicon |
| Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ... |
| www.lexicon-branding.com |
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| Branding and Usability |
| We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ... |
| www.uie.com |
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| iMedia Connection: Research & Metrics - Branding |
| Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ... |
| www.imediaconnection.com |
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| Small Business Marketing And Branding |
| Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business. |
| smallbusinessbranding.com |
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| Beyond Branding |
| Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations. |
| www.beyond-branding.com |
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