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Dreambiznews
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How to maintain a steady cash flow?
For any business to be successful the most important factor is
availability of ready cash and maintenance of a healthy cash
flow. However, during day-to-day operation of business it is
often found to be the most difficult task and every year a...
Lessons from the Power Brands
Lessons from the Power Brands You have heard of power brands like Harley-Davidson, Nordstrom, and Domino’s Pizza. Their names evoke specific emotions and feelings. Each of these brands stands for something special. They are the modern day version...
New Years Resolutions And Branding
Publishing Guidelines: Permission to reprint the following article, at no charge, is granted under the following conditions. Content may not be altered, changed, or edited without author's permission. The byline must remain in tact and as...
The Importance of Branding - Can It Really Make a Difference?
As consumers, we don't really think about the importance of branding. We just seem to go with the flow of brand names that have become synonymous with our daily living. But the impact of a name reinforces the importance of branding when we promote...
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What Part Do Commodities Play in the Market and in our Shopping?
Commodities are any goods or wares that are up for sale or
trade. These things include such things as food, furniture,
cars, or anything that is generally manufactured, sold or
traded.
Commodities are a part of life! We use them all the time! The
coffee on your cupboard, the cereals, the soap, the shampoo, the
toothpaste - all of these constitute everyday commodities.
The word commodity comes from the French word commodité. This
means 'benefit' or 'profit.' This too comes from the earlier
Latin word commoditas which refers to good quality or propriety.
The word commodité is related in meaning to the French word
biens. Biens means goods. Many people use goods and commodities
interchangeably.
Definition
As a business word, commodities are products that can in fact be
worth more to their owner if sold instead of used. For example,
you might have a large stock of canned goods that you won't be
able to consume before it expires. It would be better to sell
them off instead, since you would benefit more from the sale
than from just eating all of them.
In the business world, the most common examples of commodities
are oil, chemicals, raw materials, canned goods and other
consumer goods that are often bought or sold.
Originally commodities were things that had value. Commodities
had to be uniform in their quality and mass produced by
different entities to be considered as such. There is an
unwritten contract among these producers that their products
must be of such standard that they can be at least
interchangeably used to some degree. This allows the consumers
to, for example, to switch brands of flour when baking without
having to agonize too much over the brand of the flour product.
Let us take,
for example, producers of powdered milk. Although
they belong to different brands with different organizations and
process management, they will still be expected to produce a
powdered milk brand that is similar, in category. There will be
differences in quality, taste and some other attributes.
However, when you think of powdered milk, these products will
have to fit the bill.
Strictly speaking, commodities will often refer to wholesale or
brandless goods. This means that the commodities will come from
direct suppliers of these goods and do not go through the
process of marketing, and branding.
A good example of this is oil. The supplier in this case does
not matter. Oil is assumed to be oil, and that the use of such
should not depend on the supplier. That is why, in commodities
trading, once you've seen one barrel of oil, you've seen them
all.
Branding
Producers may want to have their products distinguishable from
other products. To do this, they employ branding. Branding is
the activities engaged to make a product, from a certain
producer, stand out from other products of the same kind. Taking
the milk example from earlier, we could give one of the
producers the name, Moo Milk. It could be told apart from others
because of its label, marketing, and container. It might differ
a bit from other products in quality.
This will most definitely increase the price of the goods. The
upside to this is that the particular product with the best
brand name and brand recognition is sure to get a better portion
of the market.
About the author:
David Arnold Livingston is a successful business owner and
entrepreneur. He recommends the resource: For Commodities
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Brand - Wikipedia, the free encyclopedia |
The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ... |
en.wikipedia.org |
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Branding - Wikipedia, the free encyclopedia |
Livestock branding, the marking of animals to indicate ownership; Human branding, ... Retrieved from "http://en.wikipedia.org/wiki/Branding" ... |
en.wikipedia.org |
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AllAboutBranding.com : Home |
Provides resources and opinions on branding. Includes brand development, management and communications. |
www.allaboutbranding.com |
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brandchannel.com | branding resource produced by Interbrand | brands |
An international online exchange and resource about brand marketing and branding. |
www.brandchannel.com |
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Branding Company Corporate Branding Internet Brand Identity ... |
Brand Identity Guru Inc. creates, develops and promotes powerful brands. Our clients enjoy an array of innovative, creative and powerful branding solutions ... |
www.brandidentityguru.com |
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Branding Blog |
Branding and positioning news and opinion. |
www.brandingblog.com |
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Branding Asia |
Free articles, news and columns on branding in Asia. Market research and Asian marketing. |
www.brandingasia.com |
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Pages tagged with "branding" on del.icio.us |
All items tagged branding ??? view popular ... industrie./design and branding consultant specialists./ · save this. by kittim to design branding graphic ... |
del.icio.us |
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The Brand Called You |
Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ... |
www.fastcompany.com |
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Branding: See what people are saying right now on Technorati |
See all blog posts tagged with branding on Technorati. |
www.technorati.com |
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Mozilla Branding |
The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ... |
www.mozilla.org |
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What Brand Are You? A branding viral by The Design Conspiracy |
What Brand Are You? has since been picked out as Site Of The Day by the likes of the Financial Times, Yahoo, USA Today and BBC News, and has received more ... |
www.whatbrandareyou.com |
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Julie & Company: Affordable branding, web design, graphic design ... |
Julie & Company creates stellar branding, integrated marketing, advertising, web design, web development, Flash, trade show booths - all at affordable ... |
www.julieandcompany.com |
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Forty Media - Web Design, Web Development, Branding, Great Websites |
a professional web design agency based in Phoenix, Arizona. |
www.fortymedia.com |
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Branding - Yahoo! Small Business |
Find information to help grow your online business with business plans, Thomas Register, news articles and more. |
smallbusiness.yahoo.com |
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Lexicon |
Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ... |
www.lexicon-branding.com |
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Branding and Usability |
We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ... |
www.uie.com |
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iMedia Connection: Research & Metrics - Branding |
Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ... |
www.imediaconnection.com |
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Small Business Marketing And Branding |
Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business. |
smallbusinessbranding.com |
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Beyond Branding |
Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations. |
www.beyond-branding.com |
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