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Attract Your Dream Customer!
Copyright 2005 Kinesis, Inc. Have you clearly defined your target audience? These are the prime buyers of your products or services. It is the people or organizations you are pursuing actively as customers. You don’t need every customer in the...
Blogs, Podcasting, and RSS - How will these technologies affect eCommerce
At this moment in time , Blogs , Podcasting , and RSS are not going to fundamentally change any aspect of your online business, but rather, offer your company new ways to speak to your customer segments..
Blogs, Podcasting, and...
Get Branded--Part I
Get Branded—Part I
By Michelle L. Casto, Life Coach, Speaker, and Author
La Fontaine once said, “By the work, one knows the workman.” He must have known long ago about the importance of branding. In today’s competitive marketplace,...
Internet Marketing
What is Internet Marketing?
Internet Marketing is application of Internet and related technologies to achieve the organization's marketing objectives.
Internet Marketing is about….
Internet is a distribution channel. The Internet...
Million Dollar Idea Maker.
An article by Gary Durkin © Copyright 2005 - All Rights Reserved worldwide. We’ve all seen some absolutely fantastic products, services or systems which are incredibly hot profitable money-spinners, and many of us have often wished we had thought...
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Which Web Business Model Is Right For You?
Let's say you're a furniture dealer and you’ve decided to
sell your products online. What sort of web business
model is most suitable for you?
Web business models differ as to the kind of skills and the
specific responsibilities involved. Each model also has a
particular source of profit. The three most common web
business models are:
=>selling physical products
=>offering services
=>information delivery.
Product Sales
This is the web business model that comes to people’s mind
most easily thanks to major product sales sites like
amazon.com or online malls like neimanmarcus.com. This
model is about selling physical products that the merchant
must ship to his customer upon receiving an online order.
The three main ways to carry on a business under this
model is by web storefront, auction site and online mall (a
site that sells products from different vendors).
Service Sales
Besides selling products, you can also sell services online.
For example, many web designers have their “shops”
which market their web designing service set up in
cyberspace. With the popularity of small businesses,
especially home-based ones, conducting business via the
Internet, there are a number of sites offering services for
web business owners. For instance,
screensaverbranding.com designs a screensaver that you
can offer as a free download to web users to brand and
market your web business. Another example is websites
offering to write your web copy, so that your site is filled
with language and emotion that will entice your
prospects to click on the “buy” button.
Information Delivery
There are several ways, which you can make money by
delivering information online. The most common method is
making people pay in order to view the
information you
have posted on your website. This method is used by
major companies such as lexisnexis.com as well as
home based business owners. On the latter, examples
include:
=>Cory Rudl’s “Secrets to their success” site where
customers pay for an online subscription to Cory’s in-depth
interviews of webmasters who have made it. “Making it” is
defined broadly to mean webmasters who have cracked
the search engines to those who make $300,000++ a year.
=>Neil Shearing’s private site that includes amongst
other articles and tools his ad testing reports. These
reports share vital information on where to advertise
online and where not to put your money. Jim Daniels’
private members site that comes with his Make A Living
Online package also has a section reporting on his web
advertising results. See http://adhomebase.com/make-a-living.htm
for more information.
=>The Affiliate Bootcamp, which covers extensively all
angles related to how to earn a paycheck every month
marketing other merchants’ products. For more information,
visit: http://www.AffiliateBootcamp.com/g.o/valtay
Of course, e-commerce possibilities are only limited by the
boundaries of your imagination. And there is no rule
saying that one or two or even all of the above models
cannot be combined. If you come across a model that I
haven't mentioned, you are most welcome to email me
at clientservices@adhomebase.com. I will share your
insights with the other readers together with a plug for
your site too. ;-)
About the Author
Valerie Tay is the editor of BizBytes Newsletter. Written in an easy-reading style, this ezine is packed with practical and powerful tips on building, growing and marketing your business. New subscribers receive a FREE bonus eCourse. http://adhomebase.com/bizbytes.htm
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| Brand - Wikipedia, the free encyclopedia |
| The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ... |
| en.wikipedia.org |
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| Branding - Wikipedia, the free encyclopedia |
| Livestock branding, the marking of animals to indicate ownership; Human branding, ... Retrieved from "http://en.wikipedia.org/wiki/Branding" ... |
| en.wikipedia.org |
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| AllAboutBranding.com : Home |
| Provides resources and opinions on branding. Includes brand development, management and communications. |
| www.allaboutbranding.com |
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| brandchannel.com | branding resource produced by Interbrand | brands |
| An international online exchange and resource about brand marketing and branding. |
| www.brandchannel.com |
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| Branding Company Corporate Branding Internet Brand Identity ... |
| Brand Identity Guru Inc. creates, develops and promotes powerful brands. Our clients enjoy an array of innovative, creative and powerful branding solutions ... |
| www.brandidentityguru.com |
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| Branding Blog |
| Branding and positioning news and opinion. |
| www.brandingblog.com |
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| Branding Asia |
| Free articles, news and columns on branding in Asia. Market research and Asian marketing. |
| www.brandingasia.com |
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| Pages tagged with "branding" on del.icio.us |
| All items tagged branding ??? view popular ... industrie./design and branding consultant specialists./ · save this. by kittim to design branding graphic ... |
| del.icio.us |
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| The Brand Called You |
| Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ... |
| www.fastcompany.com |
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| Branding: See what people are saying right now on Technorati |
| See all blog posts tagged with branding on Technorati. |
| www.technorati.com |
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| Mozilla Branding |
| The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ... |
| www.mozilla.org |
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| What Brand Are You? A branding viral by The Design Conspiracy |
| What Brand Are You? has since been picked out as Site Of The Day by the likes of the Financial Times, Yahoo, USA Today and BBC News, and has received more ... |
| www.whatbrandareyou.com |
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| Julie & Company: Affordable branding, web design, graphic design ... |
| Julie & Company creates stellar branding, integrated marketing, advertising, web design, web development, Flash, trade show booths - all at affordable ... |
| www.julieandcompany.com |
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| Forty Media - Web Design, Web Development, Branding, Great Websites |
| a professional web design agency based in Phoenix, Arizona. |
| www.fortymedia.com |
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| Branding - Yahoo! Small Business |
| Find information to help grow your online business with business plans, Thomas Register, news articles and more. |
| smallbusiness.yahoo.com |
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| Lexicon |
| Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ... |
| www.lexicon-branding.com |
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| Branding and Usability |
| We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ... |
| www.uie.com |
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| iMedia Connection: Research & Metrics - Branding |
| Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ... |
| www.imediaconnection.com |
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| Small Business Marketing And Branding |
| Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business. |
| smallbusinessbranding.com |
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| Beyond Branding |
| Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations. |
| www.beyond-branding.com |
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