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Attract Your Dream Customer!
Copyright 2005 Kinesis, Inc. Have you clearly defined your target audience? These are the prime buyers of your products or services. It is the people or organizations you are pursuing actively as customers. You don’t need every customer in the...
Career Warfare - A Book Summary
This article is based on the following book: Career Warfare "10 Rules for Building a Successful Personal Brand and Fighting to Keep It" By David F. D'Alessandro Published by The McGraw-Hill, 2003 ISBN 0071417583 216 pages It is a tough and...
"I Have Nothing To Say!" Overcoming The Fear Of Writing
Do you have a fear of writing that first article? If so, this article will help you get started and help overcome that fear of writing.
You have worked hard on your business and now the time has come. You keep reading that you should do it...
Interview With Michael Murray: "Autoresponder Basics"
This interview is with Michael Murray, the author of a top selling ebook titled “Autoresponder Basics.” Michael is also involved with many excellent affiliate programs.
Terry: Michael, this is a real pleasure to talk about your experience...
When Do You Stop Marketing To Customers?
Are you afraid of alienating your customer with your marketing? Do you always feel like a stranger in their inbox? Do you have marketing strategies specifically designed to tell you when to keep marketing, and when to stop? Well, stop looking so...
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Your Assumptions About Job Descriptions Can Harm You
One of the worst things you can do is get in a “box” and this applies to job descriptions—or rather, what you assume someone else is capable of doing because of your misconceptions about their job description. Compounding this is the current thrust toward “niches.”
BROADEN YOUR THINKING: YOU MIGHT MISS SOMETHING
When I’m marketing for clients, I work in a quality network. The person I turn to for web design is Nancy Fenn (http://www.geocities.com/idesignwebpages). She is also an Intuition Coach (www.bemyguide.net). She refers clients to me for the overall marketing strategy and management, and I do the ezines. I refer my marketing clients back to her for web design because I don’t know anyone who does better work.
Recently, in working with one of Nancy’s referrals, we talked about how excellent Nancy was at web design, and the client, who had initially gone to Nancy for personal life coaching, said to me, “Nancy has many hidden talents.”
Nails on the blackboard here!
IS THIS A HIDDEN TALENT: YOU BE THE JUDGE
Here’s an example of Nancy’s work: http://www.thecoachingmuse.com. I don’t see anything “hidden” about Nancy’s web design talents, do you?
If you can’t see the thread that would make someone both an excellent coach and an excellent web designer, I can supply it, but I want you to realize it’s always there.
Most people who are entrepreneurs are multi-talented. Be willing to accept this and make use of it. Corporations and businesses ‘pigeonhole’ people. A person working on their own is free to soar, and most do!
THE THREAD, THE CONNECTION
The thread is Nancy’s intuition. This allows her to coach well, and also to ‘get’ the person and put this across on the Internet which is, after all, the essence of branding.
We have been trained to make fun of “the bait shop and beauty shop” approach. Why, I don’t know, but it’s time to let it go and move on.
For many years here in San Antonio there was a store that sold firearms and liquor—scary thought, isn’t it? However it’s a natural connection and the store did well. Furthermore, it sat in our premier shopping center, right beside the designer clothing store. (Now where might you park your husband while you buy your $500 dress?)
You see the “bait shop and beauty parlor” in small towns. Small towns are close to the people who live in them. Our big chains are finally getting in to this concept – why should you NOT be able to do the family
grocery shopping when you’re out looking for a new set of sheets or a dress for your daughter? What took so long?
Why should your personal life coach NOT be able to design a web site for you? Why shouldn’t your attorney also design and sell needlepoint? Why shouldn’t your cosmetic surgeon be an artist as well? More importantly, why would you consider something else a person does well “a hidden talent.”
Many of us who are in search of a balanced and meaningful life enjoy developing multiple talents.
KEEP YOUR MIND OPEN
Don’t automatically ‘shut down’ when the man who comes to paint your house tells you you need a product to make your practice grow and then tells you what it is. It happened to me because I was willing to listen. Tony the Painter gave me the idea for my Don’t Die at 50 Weekly Organizational Calendar© (www.susandunn.cc).
Tony the Painter, I eventually found out – after all he ‘lived with me’ for a solid week – set up 3 of the most successful beauty salons in our town and then sold them, patented an invention for painters and sold it to 3M, and owns a huge piece of property he’s developing into a housing development. In addition, he’s the owner of the painting company, and contracts with 15 other painters.
I work at home and he overheard my conversation on the phone and jumped in with a suggestion that helped me produce a product that sells.
What would have happened if I’d said, as many of us do, “What could Tony the painter know about anything besides painting walls?’
OPEN YOUR EYES AND SEE WHAT YOU’RE SEEING
My first clue to open up to this man was when he told me I should paint the DR mauve, with faux, and put in deep green carpeting to bring out the colors of the seat covers. I realized I was listening to an artist.
Tony the painter, by the way, is living his passion. He has several businesses going (that I know of), is an artist and entrepreneur, owns the painting company, and chooses to go out and paint walls himself. I asked him why.
“I like to paint,” he said. “My wife runs the businesses. I can’t stand that stuff.”
Tony the painter would be a good coach, too.
Get rid of your preconceived notions!
Also, be willing and open to developing other talents you may have that could bring you satisfaction and help clients.
About the Author
Susan Dunn helps clients market on the Internet. Visit her on the web at www.webstrategies.cc and mailto:sdunn@susandunn.cc.
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| Brand - Wikipedia, the free encyclopedia |
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| Branding - Wikipedia, the free encyclopedia |
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| The Brand Called You |
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| Mozilla Branding |
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| What Brand Are You? A branding viral by The Design Conspiracy |
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| Branding - Yahoo! Small Business |
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| Branding and Usability |
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| iMedia Connection: Research & Metrics - Branding |
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| Beyond Branding |
| Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations. |
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