|
|
|
Advertising On A Budget - Part 2: Thinking Small
This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, PrescottWeddings.com.
Our goal was to both build the PWC brand and drive traffic to the Web site. Advertising regularly was...
Blogs, Podcasting and RSS | eCommerce Impact
Blogs, Podcasting, and RSS Overview You probably have heard all
these terms an awful lot lately. You wonder about what these
technologies do? What value to they provide? If you aren't up to
speed on these new applications and how they are...
How important is Vaule of brand to the consumer & company?
How important is Vaule of brand to the consumer & company?
The brand: A source of value for the consumer
Although we are primarily dealing with brands and their
optimization, it is important to clarify that brands do not
necessarily...
How to Get More People at Your Site
HOW TO GET CUSTOMERS TO YOUR WEB SITE BY JOE TREVISON MBA CPA
There is a commercial on Television that makes a lot of sense.
90 % of businesses do not have a marketing plan. Another 7% are
not focused. Only 3% have marketing plans and are...
New Uniforms Could be the Gold Charm for the Golden Arches
New designer uniforms could be the gold charm gold charm McDonald's needs to connect their new hip marketing campaign to their fast-food restaurants. This possible gold charm for the fast-food chain has the ability to let the actual fast-food...
|
|
| |
|
|
|
|
|
|
Your Assumptions About Job Descriptions Can Harm You
One of the worst things you can do is get in a “box” and this applies to job descriptions—or rather, what you assume someone else is capable of doing because of your misconceptions about their job description. Compounding this is the current thrust toward “niches.”
BROADEN YOUR THINKING: YOU MIGHT MISS SOMETHING
When I’m marketing for clients, I work in a quality network. The person I turn to for web design is Nancy Fenn (http://www.geocities.com/idesignwebpages). She is also an Intuition Coach (www.bemyguide.net). She refers clients to me for the overall marketing strategy and management, and I do the ezines. I refer my marketing clients back to her for web design because I don’t know anyone who does better work.
Recently, in working with one of Nancy’s referrals, we talked about how excellent Nancy was at web design, and the client, who had initially gone to Nancy for personal life coaching, said to me, “Nancy has many hidden talents.”
Nails on the blackboard here!
IS THIS A HIDDEN TALENT: YOU BE THE JUDGE
Here’s an example of Nancy’s work: http://www.thecoachingmuse.com. I don’t see anything “hidden” about Nancy’s web design talents, do you?
If you can’t see the thread that would make someone both an excellent coach and an excellent web designer, I can supply it, but I want you to realize it’s always there.
Most people who are entrepreneurs are multi-talented. Be willing to accept this and make use of it. Corporations and businesses ‘pigeonhole’ people. A person working on their own is free to soar, and most do!
THE THREAD, THE CONNECTION
The thread is Nancy’s intuition. This allows her to coach well, and also to ‘get’ the person and put this across on the Internet which is, after all, the essence of branding.
We have been trained to make fun of “the bait shop and beauty shop” approach. Why, I don’t know, but it’s time to let it go and move on.
For many years here in San Antonio there was a store that sold firearms and liquor—scary thought, isn’t it? However it’s a natural connection and the store did well. Furthermore, it sat in our premier shopping center, right beside the designer clothing store. (Now where might you park your husband while you buy your $500 dress?)
You see the “bait shop and beauty parlor” in small towns. Small towns are close to the people who live in them. Our big chains are finally getting in to this concept – why should you NOT be able to do the family
grocery shopping when you’re out looking for a new set of sheets or a dress for your daughter? What took so long?
Why should your personal life coach NOT be able to design a web site for you? Why shouldn’t your attorney also design and sell needlepoint? Why shouldn’t your cosmetic surgeon be an artist as well? More importantly, why would you consider something else a person does well “a hidden talent.”
Many of us who are in search of a balanced and meaningful life enjoy developing multiple talents.
KEEP YOUR MIND OPEN
Don’t automatically ‘shut down’ when the man who comes to paint your house tells you you need a product to make your practice grow and then tells you what it is. It happened to me because I was willing to listen. Tony the Painter gave me the idea for my Don’t Die at 50 Weekly Organizational Calendar© (www.susandunn.cc).
Tony the Painter, I eventually found out – after all he ‘lived with me’ for a solid week – set up 3 of the most successful beauty salons in our town and then sold them, patented an invention for painters and sold it to 3M, and owns a huge piece of property he’s developing into a housing development. In addition, he’s the owner of the painting company, and contracts with 15 other painters.
I work at home and he overheard my conversation on the phone and jumped in with a suggestion that helped me produce a product that sells.
What would have happened if I’d said, as many of us do, “What could Tony the painter know about anything besides painting walls?’
OPEN YOUR EYES AND SEE WHAT YOU’RE SEEING
My first clue to open up to this man was when he told me I should paint the DR mauve, with faux, and put in deep green carpeting to bring out the colors of the seat covers. I realized I was listening to an artist.
Tony the painter, by the way, is living his passion. He has several businesses going (that I know of), is an artist and entrepreneur, owns the painting company, and chooses to go out and paint walls himself. I asked him why.
“I like to paint,” he said. “My wife runs the businesses. I can’t stand that stuff.”
Tony the painter would be a good coach, too.
Get rid of your preconceived notions!
Also, be willing and open to developing other talents you may have that could bring you satisfaction and help clients.
About the Author
Susan Dunn helps clients market on the Internet. Visit her on the web at www.webstrategies.cc and mailto:sdunn@susandunn.cc.
|
|
|
|
|
| Brand - Wikipedia, the free encyclopedia |
| The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ... |
| en.wikipedia.org |
|
| Branding - Wikipedia, the free encyclopedia |
| Livestock branding, the marking of animals to indicate ownership; Human branding, ... Retrieved from "http://en.wikipedia.org/wiki/Branding" ... |
| en.wikipedia.org |
|
| AllAboutBranding.com : Home |
| Provides resources and opinions on branding. Includes brand development, management and communications. |
| www.allaboutbranding.com |
|
| brandchannel.com | branding resource produced by Interbrand | brands |
| An international online exchange and resource about brand marketing and branding. |
| www.brandchannel.com |
|
| Branding Company Corporate Branding Internet Brand Identity ... |
| Brand Identity Guru Inc. creates, develops and promotes powerful brands. Our clients enjoy an array of innovative, creative and powerful branding solutions ... |
| www.brandidentityguru.com |
|
| Branding Blog |
| Branding and positioning news and opinion. |
| www.brandingblog.com |
|
| Branding Asia |
| Free articles, news and columns on branding in Asia. Market research and Asian marketing. |
| www.brandingasia.com |
|
| Pages tagged with "branding" on del.icio.us |
| All items tagged branding ??? view popular ... industrie./design and branding consultant specialists./ · save this. by kittim to design branding graphic ... |
| del.icio.us |
|
| The Brand Called You |
| Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ... |
| www.fastcompany.com |
|
| Branding: See what people are saying right now on Technorati |
| See all blog posts tagged with branding on Technorati. |
| www.technorati.com |
|
| Mozilla Branding |
| The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ... |
| www.mozilla.org |
|
| What Brand Are You? A branding viral by The Design Conspiracy |
| What Brand Are You? has since been picked out as Site Of The Day by the likes of the Financial Times, Yahoo, USA Today and BBC News, and has received more ... |
| www.whatbrandareyou.com |
|
| Julie & Company: Affordable branding, web design, graphic design ... |
| Julie & Company creates stellar branding, integrated marketing, advertising, web design, web development, Flash, trade show booths - all at affordable ... |
| www.julieandcompany.com |
|
| Forty Media - Web Design, Web Development, Branding, Great Websites |
| a professional web design agency based in Phoenix, Arizona. |
| www.fortymedia.com |
|
| Branding - Yahoo! Small Business |
| Find information to help grow your online business with business plans, Thomas Register, news articles and more. |
| smallbusiness.yahoo.com |
|
| Lexicon |
| Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ... |
| www.lexicon-branding.com |
|
| Branding and Usability |
| We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ... |
| www.uie.com |
|
| iMedia Connection: Research & Metrics - Branding |
| Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ... |
| www.imediaconnection.com |
|
| Small Business Marketing And Branding |
| Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business. |
| smallbusinessbranding.com |
|
| Beyond Branding |
| Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations. |
| www.beyond-branding.com |
|
|